Encuesta Estado del Email Marketing 2017

From Digital Response juntamente con Adigital, estamos realizando, un año más, un study on the status and use of Email Marketing in Spain.

Through a survey The business landscape and user behaviour around Email Marketing will be analysed in order to get a real picture of the situation. The study will be carried out on the basis of a panel of users who make regular use of Email Marketing or who have an interest or opinion about it.
As for the questions that have been raised and formulated, these revolve around issues that are very important for Email Marketing today and that are under continuous debate and/or development:
Objectives of using Email Marketing
Complementary communication channels
Segmentation
Personalisation
Frequency of dispatch
Testing
Programmes implemented
Adaptation to mobile devices
Assessment and expectations
Developments and trends
Budgets and revenues
In-depth study and discussion of all these topics will not only allow us to determine how email marketing has evolved with respect to the estudio del 2016It will also provide an outline of what their near future may look like.
The participation period for the survey is now open. Here We leave you the link so that you can give your view.