The power of GIFs in email marketing

Those of us who code email every day know the limitations of email layout. Although the languages used for email structure and styling are the same as in web design, HTML and CSS, the constraints in email pose a much greater complexity and every day we are faced with challenges where we have to be at our wits' end to overcome the limitations and achieve an effective message.
One of the problems with email is the impossibility of "embedding video", flash... and other animations. We talked about this in this other article. And this is one of the main reasons why today we are talking about a resource that is as effective as it is simple.
It seems that the GIF had its moment of glory in the 90s and early 2000s, and then the huge advances in web design and development ousted it and turned it into something old-fashioned, and even "tacky". However, for the last few years the GIFagainst all odds, is back with a vengeance and we have even assimilated a new way of understanding humour through GIFs.
Today we invite you to consider how the GIF format can help you in your emails. Considering the simplicity of creating and reading GIFs to incorporate animations into emails, it even seems that GIFs are underutilised in email marketing.
How can GIFs help my email marketing?
–          Attention and interaction: Animations draw the user's attention to the content and invite interaction.

–          DetailsSometimes one image is not enough to show a product and several images can saturate the design, why not consider the following?

–          CreativityBy controlling the duration of the frames, we can play with creative concepts and the surprise effect.

–          VideoWe can't embed video in email, but GIFs can help us to draw attention to video content or even replace it if it is short and doesn't need sound.
Finally, we leave you the link to a success story using GIFs in email marketing.
Do you use GIFs in your emails and have you received any campaigns that use GIFs recently?