Responsys Email Marketing Deliverability Guide

Deliverability is a key factor in the success of our email campaigns.. No matter how optimised our emailing is for user engagement, if it does not reach the inbox, it will be useless.
Responsys has recently published its Email Marketing Deliverability Guide. In addition to the guide, it presents this infographic summarising the main points they address.

From IP warming to SPAM complaints, through the treatment of prospects in the different phases of their life cycle, the guide provides interesting tips for understanding how to building and maintaining a reputation and avoid falling into the spam folder.
And if you don't have enough, here's an article from some time ago with our Seven tips to improve the deliverability of your email marketing.
To download the full guide click on the infographic.