The incorporation of bloggers in email marketing

The figure of the influencer is on the rise and there are already many companies that have decided to make them part of their marketing strategy. In fact, today we will analyse how the figure of the blogger is being incorporated into email marketing.

We are used to seeing how some bloggers appear on social networks or on the advertising posters of certain brands. However, perhaps we are not so used to seeing this type of figure in the emails we receive from the brands we follow. A fact that is already starting to change.
In the fashion industry, some brands have already ventured to integrate them into their email campaigns. A very well thought out strategy if we take into account that a blogger is perceived as a role model or example to follow and a trendsetter that can become an interesting prescriber for a brand.
Tous is a good example of this new initiative.

The incorporation of this figure in their newsletters allows them to show subscribers that these well-known and reputable bloggers are committed to the brand and use its products.
The selected accessories are incorporated into the blogger's look to give an example of how they can be combined and demonstrate, once again, that the reader must have them. It is a way of giving prominence to the products, at the same time that they become a trend.
The aim is to make subscribers feel the need to buy the product in order to be fashionable, in the same way that the bloggers who appear in the email do. For this reason, it clearly increases the possibility that they will end up buying one of the products, making use of the most instinctive sense of human beings: wanting to be part of a group and feel accepted.