Research on the use and perception of email marketing and eCRM in Spain 2025

8th EDITION - This study carried out by Digital Response provides a detailed overview of the current state of this discipline and the most significant points of view of the professionals who have contributed to making it possible. This initiative has taken the form of a survey in which 114 professionals with responsibility in the fields of CRM, Email and Marketing Automation participated and in which the results shown and analysed have been obtained.

 Business landscape of the email marketing industry
 Most used tactics and strategies in email marketing
 Evaluation of the results obtained from email marketing