Master Class: What's New in Email Marketing and Marketing Automation?


This is the 3rd consecutive year that Digital Response is organising an event in the form of a Master Class to share with the attendees the knowledge and expertise acquired over the years and the daily work with our clients.
In this case, we wanted to share the event with SelligentB2C marketing platform, to give the Master Class a different and much more complete approach.
On the part of Digital Responsethe presentation will be given by Jordi PuigGeneral Manager, and Alejandra CastellanoLead Email Developer, who will shed some light on the latest innovations in the field of email:
- Interactive Emails
- AMP for Email
- Gmail Promotabs
- Dynamic content
In terms of Selligent, Pablo RuedaHead of Partenership Iberia, and Iñaki BigatáSolution Consultant, will be in charge of demonstrating the most advanced aspects of automated marketing:
- Artificial Intelligence
- Mobile: geolocation and integration with beacons
- Examples of omni-channel
Last Friday 25th October the 1st Master Class took place in Barcelona and the next one will be held on wednesday 13 november it will be the turn of Madrid.
This relaxed day gives us the chance to put faces to many of you, to meet again with attendees from previous editions and, why not? To exchange ideas and impressions and to resolve doubts.
We invite you to sign up for the Master Class in Madrid! Places are free but limited. They will be allocated in the same order as reservations are made.

Finally, here is the video of the Master Class we did last year, take note!