Psychology of Persuasion applied to Email Marketing

In this ebook we will outline some ideas studied by neuroscience and social psychology in relation to user behaviour in the marketplace. In this context, we will see how we can apply the psychology of persuasion to email marketing.


What will I find in the ebook?
How is a message interpreted in the three stages of the brain?
What are cognitive biases?
 5 cognitive biases applied to Email Marketing
 

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