The first Christmas campaigns of fashion retailers

Christmas is approaching and with it a host of important dates that brands take advantage of to launch new product lines and special promotions. In this context, the email marketingOnce again, it is the key to communicating with the customer and convincing them that the best option for their Christmas shopping is what we offer them. In this post we wanted to compile the first Christmas campaigns that some fashion brands have already launched and watch the trends.

Desigual and its gift ideas.
There are many brands that in their first Christmas email marketing campaigns help the subscriber with Christmas gift ideas. Desigual is a clear example of this. In this case, it creates 3 different blocks with 3 gift categories ideal for 3 types of recipients: general, men and children. The fact that it does not incorporate the specific category of "women" indicates that they have possibly segmented the campaign by gender.

Bimba & Lola and their original Christmas stories.
There are those who are committed to making a different and original Christmas campaign, that does not go unnoticed in the eyes of the subscriber. And in this case, we can say that Bimba & Lola has set the bar very high. The brand has opted to make a series of emails telling the story, or rather the "adventures", of a vampire at Christmas. The chosen format is video and each instalment is accompanied by a short explanation of the chapter and the hastag #bimbaylolaxmas. So far they have only launched the two first deliveries, but as stated in the subject line of the email (1/4 a vampire at Christmas) there are expected to be a total of four.

 
 
H&M is getting ready for the end of the year.
Yes, in this case H&M has focused one of its first campaigns on the most festive night of the year: New Year's Eve. With the subject "Perfect Party"and the image of young people dressed for the occasion, indicate that their clothes are the best choice to end the year with the maximum possible glamour. It is a simple but very clear and synthetic email.

 
Bershka makes it easy for Secret Santa.
Bershka also wants to give us ideas for gifts, but in this case for our Secret Santa. It is, without a doubt, a very well thought out email that captures the attention of the user's pocket from the very first moment with the subject line "The user's pocket". "Top gifts for less than 10€ ". And the interior continues to surprise: Bershka not only makes a category of products under €10, but also offers ideas for budgets over €20 or €30.