How to recover the maximum number of abandoned carts on Black Friday

With Black Friday just a month away, companies are starting to prepare their cards to maximise their sales. Whatever their move, they can't lose sight of something as important as recovering any potential sales lost on that day. Yes, we are referring to the abandoned trolleys and today we will talk about a very effective solution to recover them: BlueCart of Blueknow.


When we talk about abandoned carts we refer to those items that a user has added to their cart but has not ended up buying. Therefore, they would be transactions not effected. Hence the interest of e-commerce in recovering as many abandoned carts as possible. To this end, the email marketing has always been one of the most effective means of doing so, although it needs to be complemented by tools that enable such a process.
BlueCart offers precisely the technology needed to recover abandoned carts in a single click. It detects abandonments in real time and rebuild the cart in the email integrating a button which leads directly to the completion of the purchase in the online shop, all by means of a fully automated service.
To see its effectiveness in figures, Blueknow has drawn up a study which shows how consumers' shopping habits change and are influenced by abandoned cart recovery communications with BlueCart during Black Friday 2016. The period selected for comparison was the immediately preceding October.
Among the most interesting results, we highlight that the recovery rate increased by 115% and that the Economic value recovered per email sent increased by more than 200% just two days after Black Friday.
Finally, we leave you with a infographics which nicely summarises the most interesting data from the study: