How to manage complex email marketing campaigns

One of the most stressful situations from an operational point of view occurs during the production and approval process of the final pieces (emails, push notifications, in apps, banners...). In the specific case of email marketing, another stress factor is the generally short production times. 

This situation can be aggravated if we also have to manage many versions of the same email. In a context such as this, excellence in operations will allow us to manage Email and Marketing Automation quickly, agilely and securely.

While every team in an agency or client has its own modus operandi, there are three aspects without which an email marketing team will find it very difficult to achieve the desired operational efficiency and which are the focus of this ebook: