Remarketing: What are the reasons for cart abandonment in ecommerce?

The studies carried out in recent years on the cart abandonment rate of online shops show an average of 68%. There are several reasons for this neglect. The main ones are:
- The shipping costsor deter the user
- The user wants to know the total amount of the purchase including shipping costs but has not yet decided to buy.

- The user wishes to list your products of interest to make the purchase at a later date.
–          El method of paymentor available is not as desired.
- The user does not finalise the purchase because of a interruption in the process.
In 2013 an eMarketer study  summed it up with the following statistics:


One of the key aspects is the the costs of sendingo. 40% of users state that the charge should be displayed earlier in the checkout process. Greater transparency with this data would certainly reduce the abandonment rate, but the question is... could it also deter more users from starting the checkout process and have a negative impact on sales?
In any case, all these reasons for trolley abandonment have a common ground: interest in the products listed in the basket. This is the key to the high effectiveness of remarketing in email marketing, strategy, which we will discuss in future articles.