Abandoned Trolley

A remarketing strategy can considerably increase the conversion rate of an ecommerce business. There are several things to keep in mind to increase the effectiveness of your remarketing emails: Don't take too long to send the remarketing email. The appropriate time may vary depending on the product or service.

In a previous article we talked about the reasons for abandonment of the purchase process and we pointed to a key point in common to all abandoned carts, whatever the reason for abandonment: the user's interest in the products listed. This interest is the key to the effectiveness of shopping cart strategies.