{"id":33515,"date":"2026-09-28T11:50:49","date_gmt":"2026-09-28T09:50:49","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?page_id=33515"},"modified":"2026-09-28T11:55:26","modified_gmt":"2026-09-28T09:55:26","slug":"bimba-y-lola-automatizacion-campanas-crm","status":"publish","type":"page","link":"https:\/\/www.digitalresponse.es\/en\/bimba-y-lola-automatizacion-campanas-crm\/","title":{"rendered":"Caso Bimba y Lola"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"33515\" class=\"elementor elementor-33515\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4db7a e-flex e-con-boxed e-con e-parent\" data-id=\"9d4db7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4860f8e e-con-full e-flex e-con e-child\" data-id=\"4860f8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32deeb animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"c32deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><h1 class=\"ekit-heading--title elementskit-section-title text_fill\">Caso Bimba y Lola<\/h1>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Bimba y Lola accelerates production of CRM campaigns thanks to Digital Response<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659e1c1 e-flex e-con-boxed e-con e-parent\" data-id=\"659e1c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1970e5 e-con-full sticky-section e-flex e-con e-child\" data-id=\"c1970e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da5543e e-con-full e-flex e-con e-child\" data-id=\"da5543e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bc9aff4 e-con-full e-flex e-con e-child\" data-id=\"bc9aff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e9056d3 e-grid e-con-full e-con e-child\" data-id=\"e9056d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34a01a animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"d34a01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">About Bimba y Lola<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Bimba y Lola is a global fashion and accessories brand founded in Spain, renowned for its creative, contemporary and groundbreaking style. With a strong digital strategy, the company has established itself as one of the most dynamic firms in the retail sector. Its commitment to innovation and close connection with its customers makes the CRM channel a key pillar in its marketing strategy.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fca94b elementor-widget elementor-widget-image\" data-id=\"6fca94b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"160\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/cf7bc304abb090e02b9357f80dd6cd2512413281-300x160.png\" class=\"attachment-medium size-medium wp-image-30584\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/cf7bc304abb090e02b9357f80dd6cd2512413281-300x160.png 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/cf7bc304abb090e02b9357f80dd6cd2512413281-18x10.png 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/cf7bc304abb090e02b9357f80dd6cd2512413281.png 589w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-669233b elementor-widget elementor-widget-image-gallery\" data-id=\"669233b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-33515 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-768x1152.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-768x1152.webp 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-200x300.webp 200w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-683x1024.webp 683w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-8x12.webp 8w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1-710x1065.webp 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBAJ3A_10120_DL5_L_1.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-768x1152.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-768x1152.jpg 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-200x300.jpg 200w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-683x1024.jpg 683w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-8x12.jpg 8w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1-710x1065.jpg 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BAF130_10000_DL4_L_1.jpg 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1152\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-768x1152.webp\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-768x1152.webp 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-200x300.webp 200w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-683x1024.webp 683w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-8x12.webp 8w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1-710x1065.webp 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/252BBA132_10120_DL4_L_1.webp 800w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59bb916 e-con-full e-flex e-con e-child\" data-id=\"59bb916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d26b931 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"d26b931\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Challenge:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">With a presence in 17 markets and a steady pace of weekly shipments, the CRM team at <\/span><b>Bimba and Lola<\/b><span style=\"font-weight: 400\"> faced an increasingly complex challenge: to produce customised campaigns for different languages, audiences and consumption moments.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The initial working method was highly manual:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef71ff e-con-full e-flex e-con e-child\" data-id=\"1ef71ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf52588 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"bf52588\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-database1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLarge volumes of information were managed in spreadsheets.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a846607 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"a846607\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-globe\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tContent (texts, links, images) had to be duplicated and adapted market by market.\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2579c22 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2579c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-clock-1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tFile generation for the delivery platform (Selligent) was slow and error-prone.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97bc82a elementor-widget elementor-widget-spacer\" data-id=\"97bc82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ccb7fc e-con-full e-flex e-con e-child\" data-id=\"7ccb7fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-983d1d2 e-con-full e-flex e-con e-child\" data-id=\"983d1d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f86d640 e-grid e-con-full e-con e-child\" data-id=\"f86d640\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb7de3e animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"cb7de3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\"><strong>The result:<\/strong> the team was spending hours on each campaign, which created bottlenecks and took time away from innovation. Although the brand already had a high volume of mailings, the operations limited the ability to personalise, segment and explore new opportunities in CRM.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In a sector as competitive as fashion, where speed and relevance of the message are key, it was imperative to <\/span><b>leap in efficiency and scalability<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da6c3d2 elementor-widget elementor-widget-image\" data-id=\"da6c3d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"945\" height=\"810\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-30591\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590.png 945w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590-300x257.png 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590-768x658.png 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590-14x12.png 14w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-3-e1760606477590-710x609.png 710w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b859494 e-con-full e-flex e-con e-child\" data-id=\"b859494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770076b animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"770076b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Solution:<\/h4><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea3db6a animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"ea3db6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">From <\/span><b>Digital Response<\/b><span style=\"font-weight: 400\"> We analysed Bimba y Lola's entire workflow and designed a solution focused on three axes: efficiency, automation and scalability.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The proposal materialised with the implementation of our system. <\/span><a href=\"https:\/\/www.digitalresponse.es\/en\/acm\/\"><b>Agile Campaign Management (ACM) <\/b><\/a><span style=\"font-weight: 400\">and the development of the internal tool <\/span><b>\"Builder<\/b><span style=\"font-weight: 400\">designed to simplify and automate campaign creation processes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to this new approach, the Bimba y Lola team was able to:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea4600d keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"ea4600d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Centralise campaign management in a single, clear and homogeneous structure.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-1b0367e\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Automate repetitive tasks.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-b5c3edc\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Reduce operational errors by eliminating most of the manual work of copying and pasting.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-06418ea\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Export in seconds the necessary files to the delivery platform, ready to run.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-1df81a7\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Scale campaign personalisation across multiple markets without increasing the operational burden.<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b30401 e-con-full e-flex e-con e-child\" data-id=\"7b30401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd02f13 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"fd02f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">The impact:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The improvement was immediate and significant:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78175f7 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"78175f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Reduction of production time<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0750c1 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"f0750c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Campaign set-up time was reduced by 50%.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb6278 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"9eb6278\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Increased shipping capacity<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e346e37 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"e346e37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">By freeing up resources, the team was able to increase the number of campaigns and creative variations.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3765d39 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"3765d39\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Personalisation to scale<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fb4d6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"17fb4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Messages adapted to specific languages, audiences and contexts with greater agility.<br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e9cf9 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"33e9cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Agility in change management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9aebe animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"5e9aebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Ability to react quickly to last minute changes.<br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2076d6e keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"2076d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">More strategic focus<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69545f animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"d69545f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The Bimba y Lola team now spends less time on operational tasks and more on CRM growth and loyalty projects.<br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ebc44f e-con-full e-flex e-con e-child\" data-id=\"1ebc44f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5004f2a animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"5004f2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Conclusions and lessons learned:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">This case demonstrates that, beyond marketing automation platforms, teams need processes and tools that allow them to <\/span><b>to work in an agile and efficient way<\/b><span style=\"font-weight: 400\">. In an environment where immediacy and personalisation are differentiating factors, having a specialised partner who understands both technology and operations is key.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At Digital Response we accompany brands such as Bimba y Lola in this type of transformation, helping them to <\/span><b>making the most of its technology stack<\/b><span style=\"font-weight: 400\">The new system will help you to simplify campaign execution and boost your CRM and loyalty strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to the collaboration with Digital Response, Bimba y Lola transformed a manual and costly process into an agile, scalable and personalisation-focused system. Today the brand can produce campaigns faster, with greater precision and with a superior strategic impact on its customer relationships.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1df208 elementor-widget elementor-widget-spacer\" data-id=\"b1df208\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66903c6 elementor-widget elementor-widget-testimonial\" data-id=\"66903c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Working with Digital Response has allowed us to streamline the production of campaigns and personalise them much better, which helps us connect more relevantly and efficiently with end audiences.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Pablo Bueno<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">HEAD OF DIGITAL MARKETING<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1a3f9 e-flex e-con-boxed e-con e-parent\" data-id=\"0a1a3f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1f1cb7 e-con-full e-flex e-con e-child\" data-id=\"b1f1cb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3335b93 e-con-full e-flex e-con e-child\" data-id=\"3335b93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3af1b17 e-con-full e-flex e-con e-child\" data-id=\"3af1b17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ff250 animated-fast elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"e3ff250\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;css&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Digital Response, CRM &amp; Email Marketing Experts<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e767e4 e-con-full e-flex e-con e-child\" data-id=\"5e767e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c8022 elementor-align-left elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"f5c8022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalresponse.es\/en\/servicios\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tSee services<i class=\"icon icon-right-arrow\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7217f77 elementor-align-left elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"7217f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalresponse.es\/en\/contacto\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tContact us\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Caso Bimba y Lola Bimba y Lola acelera la producci\u00f3n de campa\u00f1as CRM gracias a Digital Response Sobre Bimba y Lola Bimba y Lola es una marca global de moda y accesorios fundada en Espa\u00f1a, reconocida por su estilo creativo, contempor\u00e1neo y rompedor. Con una fuerte estrategia digital, la compa\u00f1\u00eda se ha consolidado como una [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"folder":[],"class_list":["post-33515","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso Bimba y Lola - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/bimba-y-lola-automatizacion-campanas-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso Bimba y Lola - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Caso Bimba y Lola Bimba y Lola acelera la producci\u00f3n de campa\u00f1as CRM gracias a Digital Response Sobre Bimba y Lola Bimba y Lola es una marca global de moda y accesorios fundada en Espa\u00f1a, reconocida por su estilo creativo, contempor\u00e1neo y rompedor. 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