{"id":33520,"date":"2026-09-28T11:56:49","date_gmt":"2026-09-28T09:56:49","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?page_id=33520"},"modified":"2026-09-28T11:59:51","modified_gmt":"2026-09-28T09:59:51","slug":"derby-hotels-salesforce-marketing-cloud","status":"publish","type":"page","link":"https:\/\/www.digitalresponse.es\/en\/derby-hotels-salesforce-marketing-cloud\/","title":{"rendered":"Caso Derby Hotels"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"33520\" class=\"elementor elementor-33520\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4db7a e-flex e-con-boxed e-con e-parent\" data-id=\"9d4db7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4860f8e e-con-full e-flex e-con e-child\" data-id=\"4860f8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32deeb animated-fast elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"c32deeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_center   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><h1 class=\"ekit-heading--title elementskit-section-title text_fill\">Caso Derby Hotels Collection<\/h1>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p>Optimising the post-stay experience at a luxury hotel chain with Salesforce Marketing Cloud<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-659e1c1 e-flex e-con-boxed e-con e-parent\" data-id=\"659e1c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-695fab1 e-con-full sticky-section e-flex e-con e-child\" data-id=\"695fab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-138d3ab e-con-full e-flex e-con e-child\" data-id=\"138d3ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0aeb927 e-con-full e-flex e-con e-child\" data-id=\"0aeb927\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9280b66 e-grid e-con-full e-con e-child\" data-id=\"9280b66\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0d030 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"4d0d030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">About Derby Hotels Collection<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Derby Hotels Collection is a prestigious Spanish hotel chain with a presence in Barcelona, Madrid and London. Its hotels and flats, located in historic buildings of great heritage value, stand out for combining design, culture and hospitality, offering guests unique experiences in privileged surroundings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The company is characterised by taking care of every detail, from the interior design to the personalised service, positioning itself as a benchmark in the luxury tourism sector.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaa4572 elementor-widget elementor-widget-image\" data-id=\"aaa4572\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"945\" height=\"1260\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1.png\" class=\"attachment-full size-full wp-image-30589\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1.png 945w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1-225x300.png 225w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1-768x1024.png 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1-9x12.png 9w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/10\/Disseny-sense-titol-9-1-710x947.png 710w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0ece5 elementor-widget elementor-widget-image\" data-id=\"df0ece5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"82\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-300x82.png\" class=\"attachment-medium size-medium wp-image-30113\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-300x82.png 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-1024x281.png 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-768x211.png 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-1536x422.png 1536w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-18x5.png 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo-710x195.png 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/derby-logo.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6206b50 elementor-widget elementor-widget-image-gallery\" data-id=\"6206b50\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-33520 gallery-columns-3 gallery-size-medium_large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-768x512.jpg 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-300x200.jpg 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-1024x683.jpg 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-1536x1024.jpg 1536w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-2048x1365.jpg 2048w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-18x12.jpg 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Detalles-premium-710x473.jpg 710w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-768x512.jpg 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-300x200.jpg 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-1024x683.jpg 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-1536x1024.jpg 1536w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-2048x1366.jpg 2048w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-18x12.jpg 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Ambiente-exclusivo-1-710x473.jpg 710w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-768x512.jpg\" class=\"attachment-medium_large size-medium_large\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-768x512.jpg 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-300x200.jpg 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-1024x683.jpg 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-1536x1024.jpg 1536w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-2048x1365.jpg 2048w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-18x12.jpg 18w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/09\/Estancia-de-lujo-710x473.jpg 710w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5307e81 e-con-full e-flex e-con e-child\" data-id=\"5307e81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c083b0 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"4c083b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Challenge:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">In a competitive environment such as the hotel industry, the management of the customer experience after the stay is a critical factor. <\/span><span style=\"font-weight: 400\">Derby Hotels was looking for a system that would allow it to:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8999fd e-con-full e-flex e-con e-child\" data-id=\"e8999fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-252dba7 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"252dba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-comment-1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tObtain agile and reliable feedback for all your establishments.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e4c86 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"28e4c86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-User\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPersonalise communications with guests according to hotel, language and location.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d304a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"45d304a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-information\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tClear information flows to individual hotel managers and corporate management.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5effc60 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5effc60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-tools\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTo have analytical tools that facilitate strategic decision-making.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874d339 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"874d339\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Ultimately, the challenge was to transform the management of satisfaction surveys into a modern, automated and results-oriented process, capable of generating valuable insights for the organisation.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13d4cb1 e-con-full e-flex e-con e-child\" data-id=\"13d4cb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-641b5fd animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"641b5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Solution:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><b>An end-to-end ecosystem in the Salesforce Marketing Cloud<\/b><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfbb41d animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"bfbb41d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">At Digital Response, as an agency specialising in Marketing Automation and CRM, we design and implement a comprehensive solution in <\/span><b>Salesforce Marketing Cloud<\/b><span style=\"font-weight: 400\">which will combine <\/span><b>automation, personalisation and advanced analytics<\/b><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The project was structured around three main pillars:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f102077 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"f102077\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Post-stay communications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b2e36 e-con-full e-flex e-con e-child\" data-id=\"59b2e36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a67dbac e-grid e-con-full e-con e-child\" data-id=\"a67dbac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-171c845 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"171c845\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">With Salesforce Marketing Cloud, an automated delivery system was implemented, allowing each guest to receive a personalised message, tailored to their language, hotel and profile.<\/span><\/p>\n<p><span style=\"font-weight: 400\">These messages not only invite customers to value the experience, but also convey the brand identity and reinforce the relationship with the customer after their departure.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d85903 elementor-widget elementor-widget-image\" data-id=\"0d85903\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/elementor\/thumbs\/image-email-e1758624034395-rc6coxy535y3ytj9mfe2tbzrcl6accfs2odk4njtyw.png\" title=\"image-email\" alt=\"image-email\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5ebe1e keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"e5ebe1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">2. Optimised response experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9b6fb9 e-con-full e-flex e-con e-child\" data-id=\"f9b6fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2115e22 e-grid e-con-full e-con e-child\" data-id=\"2115e22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b064eb elementor-widget elementor-widget-image\" data-id=\"5b064eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/elementor\/thumbs\/image-encuesta-1-e1758624078803-rc6cq3b1fviq5nv6wx9nv1k1hjifr0zywd2x8tui1q.png\" title=\"image-survey-1\" alt=\"image-encuesta-1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30d00b3 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"30d00b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Pages and forms were developed within the platform's ecosystem that make it easy for guests to leave feedback in a few simple steps.<\/span><\/p>\n<p><span style=\"font-weight: 400\"> The experience is designed to be clear, multilingual and consistent with the image of each establishment. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, different scenarios were envisaged to ensure a smooth process, from the invitation to the confirmation of the response.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1abea keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"7c1abea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">3. Information flow to the internal team<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5f241a e-con-full e-flex e-con e-child\" data-id=\"a5f241a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcfd9c6 e-grid e-con-full e-con e-child\" data-id=\"dcfd9c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea06aee animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"ea06aee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Thanks to the automation capabilities of the Salesforce Marketing Cloud, results are automatically distributed to individual hotel managers through regular reports and clear summaries.<\/span><\/p>\n<p><span style=\"font-weight: 400\">At the same time, the management of Derby Hotels has dynamic dashboards that offer a global vision of customer satisfaction, comparisons between hotels and evolution over time.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039eb86 elementor-widget elementor-widget-image\" data-id=\"039eb86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/elementor\/thumbs\/image-resultado-encuesta-rbjs5tfc9vd0s2fdngty3r3n2g8zh5hwf1pjsehixs.png\" title=\"image-resulted-survey\" alt=\"image-resultado-encuesta\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d915a2 e-con-full e-flex e-con e-child\" data-id=\"9d915a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28cb3c3 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"28cb3c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">The impact:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">With Salesforce Marketing Cloud as its central platform, Derby Hotels Collection has achieved:<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efff7a keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"9efff7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Improving the guest experience<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6784b animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"5b6784b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Every customer receives personalised treatment even after their stay, which reinforces the perception of quality and proximity.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecede3 keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"eecede3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Streamlining internal management<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5caceba animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"5caceba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Teams receive relevant information in an immediate and structured way, facilitating coordination and responsiveness.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58fe5df keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"58fe5df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Driving data-driven decision making<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add8d6b animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"add8d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">Dashboards and reports provide management with a clear, real-time view, enabling better strategic decisions.<\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f87fc keydesign-h6 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-stylish-list\" data-id=\"52f87fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-stylish-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\">\t\t<ul class=\"ekit-stylish-list\" >\n\t\t\t\t\t\t\t<li class=\"ekit-stylish-list-content-wrapper elementor-repeater-item-83f6220\" >\n\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ekit-stylish-list-content-text\">\n\t\t\t\t\t\t\t<span class=\"ekit-stylish-list-content-title\">Ensuring scalability<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dbd183 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"6dbd183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\">\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">The system is ready to adapt to new hotels, markets or needs, ensuring orderly growth.<\/span><span style=\"font-weight: 400\"><br \/><\/span><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41e786d e-con-full e-flex e-con e-child\" data-id=\"41e786d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb5bf10 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"bb5bf10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h4 class=\"ekit-heading--title elementskit-section-title\">Conclusions and lessons learned:<\/h4>\t\t\t\t<div class='ekit-heading__description'>\n\t\t\t\t\t<p><span style=\"font-weight: 400\">This project demonstrates how the combination of <\/span><b>Salesforce Marketing Cloud<\/b><span style=\"font-weight: 400\">Together with a strategy of automation and personalisation, it can transform the way a hotel chain manages guest satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400\">For Derby Hotels, it has meant a step forward towards a more efficient and data-driven management model, which reinforces its position as a benchmark in luxury hospitality.<\/span><\/p>\n<p>\u00a0<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd71ca0 elementor-widget elementor-widget-testimonial\" data-id=\"dd71ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"For Digital Response, it represents a success story that highlights the importance of adapting technology to the culture and vision of each client. We generate solutions that not only solve immediate needs, but also lay the foundations for future loyalty and innovation projects\".<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"510\" height=\"468\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/10\/gabi.jpg\" class=\"attachment-full size-full wp-image-26466\" alt=\"\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/10\/gabi.jpg 510w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/10\/gabi-300x275.jpg 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Gabriela Gil<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">CRM Operations Manager<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a1a3f9 e-flex e-con-boxed e-con e-parent\" data-id=\"0a1a3f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1f1cb7 e-con-full e-flex e-con e-child\" data-id=\"b1f1cb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3335b93 e-con-full e-flex e-con e-child\" data-id=\"3335b93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3af1b17 e-con-full e-flex e-con e-child\" data-id=\"3af1b17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ff250 animated-fast elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"e3ff250\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;css&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-\"><h2 class=\"ekit-heading--title elementskit-section-title\">Digital Response, CRM &amp; Email Marketing Experts<\/h2><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e767e4 e-con-full e-flex e-con e-child\" data-id=\"5e767e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c8022 elementor-align-left elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"f5c8022\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalresponse.es\/en\/servicios\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tSee services<i class=\"icon icon-right-arrow\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7217f77 elementor-align-left elementor-widget__width-auto animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"7217f77\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalresponse.es\/en\/contacto\/\" class=\"elementskit-btn  whitespace--normal\" id=\"\">\n\t\t\t\t\tContact us\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Caso Derby Hotels Collection Optimizaci\u00f3n de la experiencia post-estancia en una cadena hotelera de lujo con Salesforce Marketing Cloud Sobre Derby Hotels Collection Derby Hotels Collection es una prestigiosa cadena hotelera espa\u00f1ola con presencia en Barcelona, Madrid y Londres. Sus hoteles y apartamentos, ubicados en edificios hist\u00f3ricos de gran valor patrimonial, destacan por combinar dise\u00f1o, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"folder":[],"class_list":["post-33520","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Caso Derby Hotels - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/derby-hotels-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso Derby Hotels - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Caso Derby Hotels Collection Optimizaci\u00f3n de la experiencia post-estancia en una cadena hotelera de lujo con Salesforce Marketing Cloud Sobre Derby Hotels Collection Derby Hotels Collection es una prestigiosa cadena hotelera espa\u00f1ola con presencia en Barcelona, Madrid y Londres. 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