{"id":10077,"date":"2019-03-15T08:30:15","date_gmt":"2019-03-15T08:30:15","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=10077"},"modified":"2019-03-15T08:30:15","modified_gmt":"2019-03-15T08:30:15","slug":"encuesta-estado-del-email-marketing-2019","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/encuesta-estado-del-email-marketing-2019\/","title":{"rendered":"2019 State of Email Marketing Survey"},"content":{"rendered":"<p>From&nbsp;<strong>Digital Response<\/strong> we are carrying out, for yet another year, a&nbsp;<strong>study on the status and use of Email Marketing in Spain<\/strong>.<\/p>\n\n\n\n<p>Through a\u00a0<strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeNklD3vndY2IRtUC9vqUAbUOO0wcypZUFYYzM0jn0ExWUE_A\/viewform\" target=\"_blank\">survey<\/a><\/strong>\u00a0The business landscape and user behaviour around Email Marketing will be analysed in order to get a real picture of the situation. The study will be carried out on the basis of a panel of users who make regular use of Email Marketing or who have an interest or opinion about it.<br>As for the questions that have been raised and formulated, these revolve around issues that are very important for Email Marketing today and that are under continuous debate and\/or development:<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Objectives of using Email Marketing<\/li><li>Complementary communication channels<\/li><li>Segmentation<\/li><li>Personalisation<\/li><li>Frequency of dispatch<\/li><li>Testing<\/li><li>Programmes implemented<\/li><li>Adaptation to mobile devices<\/li><li>Assessment and expectations<\/li><li>Developments and trends<\/li><li>Budgets and revenues<\/li><\/ul>\n\n\n\n<p>In-depth study and discussion of all these topics will not only allow us to determine how email marketing has evolved with respect to the&nbsp;<strong><a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/estudio-email-marketing-espana-2017\/\" target=\"_blank\">2017 study<\/a><\/strong>It will also provide an outline of what their near future may look like.<br>The participation period for the survey is now open.&nbsp;<strong><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeNklD3vndY2IRtUC9vqUAbUOO0wcypZUFYYzM0jn0ExWUE_A\/viewform\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Here<\/a>&nbsp;<\/strong>We leave you the link so that you can give your view.<\/p>","protected":false},"excerpt":{"rendered":"<p>Desde&nbsp;Digital Response estamos realizando, un a\u00f1o m\u00e1s, un&nbsp;estudio sobre el estado y el uso del Email Marketing en Espa\u00f1a. A trav\u00e9s de una\u00a0encuesta\u00a0se analizar\u00e1 el panorama empresarial y el comportamiento de los usuarios entorno al Email Marketing con el objetivo de tener una fotograf\u00eda real de su situaci\u00f3n. El estudio se realizar\u00e1 en base a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-10077","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuesta Estado del Email Marketing 2019 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/encuesta-estado-del-email-marketing-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuesta Estado del Email Marketing 2019 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Desde&nbsp;Digital Response estamos realizando, un a\u00f1o m\u00e1s, un&nbsp;estudio sobre el estado y el uso del Email Marketing en Espa\u00f1a. A trav\u00e9s de una\u00a0encuesta\u00a0se analizar\u00e1 el panorama empresarial y el comportamiento de los usuarios entorno al Email Marketing con el objetivo de tener una fotograf\u00eda real de su situaci\u00f3n. El estudio se realizar\u00e1 en base a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/encuesta-estado-del-email-marketing-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-15T08:30:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/03\/img-dest-encuesta-2019.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2505\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/encuesta-estado-del-email-marketing-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/encuesta-estado-del-email-marketing-2019\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Encuesta Estado del Email Marketing 2019\",\"datePublished\":\"2019-03-15T08:30:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/encuesta-estado-del-email-marketing-2019\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"articleSection\":[\"Blog\",\"Estudios de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/encuesta-estado-del-email-marketing-2019\/\",\"url\":\"https:\/\/www.digitalresponse.es\/encuesta-estado-del-email-marketing-2019\/\",\"name\":\"Encuesta Estado del Email Marketing 2019 - 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