{"id":10200,"date":"2021-02-18T11:00:54","date_gmt":"2021-02-18T11:00:54","guid":{"rendered":"http:\/\/www.digitalresponse.es\/?p=10200"},"modified":"2021-02-18T11:00:54","modified_gmt":"2021-02-18T11:00:54","slug":"pros-y-contras-de-las-imagenes-y-el-texto-en-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/","title":{"rendered":"Pros and cons of text and images in email"},"content":{"rendered":"<p>It is no news that one of the elements to which e-marketers pay the most attention is the <strong>email or newsletter design<\/strong>. It is a component that is strictly related to the branding of the brand or company and the originality and creativity of the email depends on it. However, we cannot forget that behind such a visual aspect, there is also the performance we can get from it. Therefore, very often, marketers wonder whether the design of their emails is adequate or not and what changes can be made to maximise results. <\/p>\n\n\n\n<br>\n\n\n\n<p>In this post we will ask a series of questions that you have probably already asked yourself: does my email have to have more text or images, what is the perfect balance between both elements, does it affect creativity or performance?<br><\/p>\n\n\n\n<br>\n\n\n\n<p>Let's start by talking about images. The use of more or less images in an email has its pros and cons. On the one hand, they help us to achieve a <strong>much more attractive and visual design<\/strong>that captures the subscribers' attention and invites them to read the email and even to <strong>participate more<\/strong>. Therefore, a design with more images than text can often lead to a <strong>increase in clicks&nbsp;<\/strong>thanks to the visual power they provide. However, on the other hand, when we choose to constantly send emails that are image-heavy, <strong>we run the risk of being classified as SPAM in the long run.<\/strong>. Anti-spam filters consider image-only emails to be a factor in identifying advertising, so this would not be a recommended practice. It can also slow down the loading speed of the images themselves and we would agree that this is not helpful in a context where more and more email opens are done via mobile devices.<\/p>\n\n\n\n<br>\n\n\n\n<p>But what if we opt for a campaign that has much more text than image, or just text, would that be a better decision?<\/p>\n\n\n\n<br>\n\n\n\n<p>In this case, it is also not good practice for an email to contain a lot of text. <em>per se<\/em>. It will be more difficult to come up with a creative and visual email that attracts the reader as soon as they open it. Probably <strong>user attention and interest will decrease considerably and with it clicks and conversions.<\/strong>. Let's remember that a picture is worth a thousand words, especially when it comes to getting the user's attention in a few seconds. <\/p>\n\n\n\n<br>\n\n\n\n<p>Answering the 1st and 2nd question, the secret formula will depend on our <strong>database<\/strong>. It is best to get into the habit of always using <strong>native texts in email <\/strong>for this factor to be conducive to a <strong>good reputation<\/strong> in the long term. But in order to make decisions we should always test whether text-based or image-heavy emails work better for our database.<\/p>\n\n\n\n<p>By doing so, we will be applying one of the best practices for achieving a<strong>a good reputation as a sender<\/strong> and achieve a <strong>good deliverability rate<\/strong>. But it has to be a constant work of good practice, not everything depends on a single shipment.<br><\/p>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>No es una novedad que uno de los elementos a los que mayor atenci\u00f3n prestan los e-marketers es el dise\u00f1o del email o newsletter. Es un componente que est\u00e1 estrictamente relacionado con el branding de la marca o empresa y de \u00e9l depende la originalidad y la creatividad del email. Sin embargo, no podemos olvidar [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39],"tags":[],"post_folder":[],"class_list":["post-10200","post","type-post","status-publish","format-standard","hentry","category-blog","category-diseno-de-emails"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pros y contras del texto y las im\u00e1genes en el email - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pros y contras del texto y las im\u00e1genes en el email - Digital Response\" \/>\n<meta property=\"og:description\" content=\"No es una novedad que uno de los elementos a los que mayor atenci\u00f3n prestan los e-marketers es el dise\u00f1o del email o newsletter. Es un componente que est\u00e1 estrictamente relacionado con el branding de la marca o empresa y de \u00e9l depende la originalidad y la creatividad del email. Sin embargo, no podemos olvidar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-18T11:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2019\/05\/pros-contras-imagenes-texto-email-e1558682229241.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"568\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Pros y contras del texto y las im\u00e1genes en el email\",\"datePublished\":\"2021-02-18T11:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\"},\"wordCount\":586,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"articleSection\":[\"Blog\",\"Dise\u00f1o de emails\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\",\"url\":\"https:\/\/www.digitalresponse.es\/pros-y-contras-de-las-imagenes-y-el-texto-en-email\/\",\"name\":\"Pros y contras del texto y las im\u00e1genes en el email - 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