{"id":1185,"date":"2012-10-11T15:01:59","date_gmt":"2012-10-11T13:01:59","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1185"},"modified":"2012-10-11T15:01:59","modified_gmt":"2012-10-11T13:01:59","slug":"las-7-reglas-de-oro-para-lograr-un-emailing-efectivo","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/las-7-reglas-de-oro-para-lograr-un-emailing-efectivo\/","title":{"rendered":"The 7 golden rules for effective emailing"},"content":{"rendered":"

When designing an emailing campaign, we must first of all take into account the context in which the user's experience with the email will take place.
\nThe saturation of emails we receive means that the little time we spend reading them is very selective. Usability analyses indicate that a user spends 3 to 4 seconds deciding whether to read an email.
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\nHere are 7 golden rules for effective emailing.
\n1. The sender:<\/strong> create a recognisable sender, both in the From Name and the From Email. This avoids the use of \"no-reply\" or other unfriendly formulas. Some studies indicate that 73% of users classify emails as spam based on this field.
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\n2. The issue:<\/strong> The optimum length for a subject is between 3 and 7 words (no more than 50 characters). Longer subjects are hidden in most mail servers and the user does not pay attention to them. Avoid as much as possible words that could be called \"commercially aggressive\", such as offer, free, discount, etc. They can affect the level of deliverability. Finally, it is essential to test different issues. Keep in mind that the subject line, together with the from, are the elements that the user will value before deciding whether or not to open the email.
\n3. Fragment of text:<\/strong> Some email programs such as Gmail or Outlook show, next to the subject line, a snippet of text including the first few lines of the email body text. With this in mind, think about what message you want to put or avoid at the beginning of the email, it will help you to improve open rates.
\n4. Blocking of images:<\/strong> the best way to overcome the limitations of automatic image blocking is to combine text with images and include descriptive alt tags for the image.<\/p>\n