{"id":1204,"date":"2012-10-29T14:37:10","date_gmt":"2012-10-29T14:37:10","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1204"},"modified":"2012-10-29T14:37:10","modified_gmt":"2012-10-29T14:37:10","slug":"cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/","title":{"rendered":"What is the best time of day to launch an email marketing campaign?"},"content":{"rendered":"<p>One of the questions that most concerns email marketers is what is the best way to get the most out of their email campaigns. <strong>the best time to send an email marketing campaign<\/strong>. Generally, this question is about which day of the week and time of day is optimal for the best results in openings.<br \/>\nWe analyse here <strong>the evolution of 5 different campaigns<\/strong> of 4 of the agency's clients, <strong>launched at different times of the day<\/strong>The aim is to see how users behave from the point of view of openings.<br \/>\n<strong>Industry: B2C Retailer<\/strong><br \/>\n<strong>Time of dispatch: 08.30<\/strong><br \/>\n<strong>Total openings: 33%<\/strong><br \/>\n<strong><\/strong>57.5 % of the openings occurred within 5 hours of dispatch.<br \/>\n40.52% of the openings occurred within 2 hours of dispatch.<br \/>\nFrom 09.00 to 10.00 -first hour- the peak of openings occurred (10,69%).<br \/>\nOpenings decreased as the hours passed, although between 21.00 and 23.00 on the same day of dispatch and between 09.00 and 14.00 the following day there was an inflection in the trend.<br \/>\n&nbsp;<br \/>\n<strong>Industry: Healthcare B2B<\/strong><br \/>\n<strong>Time of dispatch: 12.00<\/strong><br \/>\n<strong>Total openings: 21%<\/strong><br \/>\n<strong><\/strong>Within 5 hours of dispatch, 35.67% of openings occurred.<br \/>\nWithin 2 hours of dispatch, 20.82% of the openings occurred.<br \/>\nFrom 13.00 to 14.00 -second hour- the peak of openings occurred (11,35%).<br \/>\nOpenings decreased as the hours passed, although between 08.00 and 14.00 the following day there was an inflection in the trend.<br \/>\n&nbsp;<br \/>\n<strong>Industry: B2C Retailer<\/strong><br \/>\n<strong>Dispatch time: 15.00<\/strong><br \/>\n<strong>Total openings: 61.6%<\/strong><br \/>\n<strong><\/strong>Within 5 hours of dispatch, 49.43% of openings occurred.<br \/>\nWithin 2 hours of dispatch, 34.71% of the openings occurred.<br \/>\nFrom 15.00 to 16.00 -the first hour- the peak of openings occurred (19,99%).<br \/>\nOpenings decreased as the hours passed, although between 20.00 and 22.22 and 07.00 and 12.00 the following day there was a reversal in the trend.<br \/>\n&nbsp;<br \/>\n<strong>Industry: B2B<\/strong><br \/>\n<strong>Time of dispatch: 16.00 <\/strong><br \/>\n<strong>Total openings : 61%<\/strong><br \/>\n<strong><\/strong>Within 5 hours of dispatch, 49.57% of openings occurred.<br \/>\nWithin 2 hours of dispatch, 35.6% of openings occurred.<br \/>\nFrom 16.00 to 17.00 -first hour- the peak of openings occurred (23.37%).<br \/>\nOpenings decreased as the hours passed, although between 07:00 and 12:00 the following day there was an inflection in the trend.<br \/>\n&nbsp;<br \/>\n<strong>Industry: Food B2C<\/strong><br \/>\n<strong>Time of dispatch: 21.23<\/strong><br \/>\n<strong>Total openings: 38%<\/strong><br \/>\nWithin 5 hours of dispatch, 26.13% of the openings occurred.<br \/>\nWithin 2 hours of dispatch, 15.53% of the openings occurred.<br \/>\nFrom 09.00 to 10.00 the following day -second hour- the peak of openings occurred (12,29%).<br \/>\nIn the early morning of the following day, between 07.00 and 13.00, there was a new peak in openings.<br \/>\n<strong>Conclusion:<\/strong><br \/>\nThe best time to launch an email marketing campaign is between 07.00 and 10.00 in the morning. However, we see that campaigns that have performed very well have been launched in other time slots. This reinforces the idea that the main factor affecting openings is the quality of the database, that is, the degree of affinity and interest of users regarding the content sent to them.<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las cuestiones que m\u00e1s preocupa a los email marketers es saber cu\u00e1l es el mejor momento para enviar una campa\u00f1a de email marketing. Generalmente, esta cuesti\u00f3n consiste en dilucidar qu\u00e9 d\u00eda de la semana y qu\u00e9 hora son los \u00f3ptimos para obtener los mejores resultados en aperturas. Analizamos aqu\u00ed la evoluci\u00f3n de 5 [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,40],"tags":[],"post_folder":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","hentry","category-blog","category-estudios-email-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Una de las cuestiones que m\u00e1s preocupa a los email marketers es saber cu\u00e1l es el mejor momento para enviar una campa\u00f1a de email marketing. Generalmente, esta cuesti\u00f3n consiste en dilucidar qu\u00e9 d\u00eda de la semana y qu\u00e9 hora son los \u00f3ptimos para obtener los mejores resultados en aperturas. Analizamos aqu\u00ed la evoluci\u00f3n de 5 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-29T14:37:10+00:00\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing?\",\"datePublished\":\"2012-10-29T14:37:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\"},\"wordCount\":576,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"articleSection\":[\"Blog\",\"Estudios de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/\",\"name\":\"\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing? 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Analizamos aqu\u00ed la evoluci\u00f3n de 5 [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2012-10-29T14:37:10+00:00","author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing?","datePublished":"2012-10-29T14:37:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/"},"wordCount":576,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"articleSection":["Blog","Estudios de Email Marketing"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/","url":"https:\/\/www.digitalresponse.es\/cual-es-la-mejor-hora-del-dia-para-lanzar-una-campana-de-email-marketing\/","name":"\u00bfCu\u00e1l es la mejor hora del d\u00eda para lanzar una campa\u00f1a de email marketing? 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