{"id":12283,"date":"2023-01-26T10:34:20","date_gmt":"2023-01-26T10:34:20","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=12283"},"modified":"2023-01-26T10:34:20","modified_gmt":"2023-01-26T10:34:20","slug":"aumentar-tasa-de-clics-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/aumentar-tasa-de-clics-email-marketing\/","title":{"rendered":"4 tips to increase the click-through rate of your email campaigns"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/10\/aumentar-tasa-de-clicks-email-1024x512.jpg\" alt=\"\" class=\"wp-image-12285\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>Metrics are always one of the most used tools by marketers to analyse the results of email marketing campaigns and to have an overview of the performance of the strategy. The open rate, click-through rate, conversion rate... are usually the most analysed and valued. In fact, we have already given you some tips on how to improve and <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/aumentar-tasa-de-apertura\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase the opening rate<\/a><\/strong>but in this case, we will focus on what actions we can take in order to <strong>increase the Click Through Rate of your email marketing campaigns<\/strong>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1- Carry out a study of the heat map of our email campaigns<\/strong><\/h2>\n\n\n\n<p>One action we can take is to study\/evaluate the campaigns we have sent so far. Analyse the&nbsp;<strong>heat map<\/strong>&nbsp;of these and see if we can draw any relevant conclusions. In the heat map we will see which areas of the email are most clicked by users. From here and from the conclusions drawn, we will know how we can better organise the structure of the email and its contents for future campaigns. For example, if we want to include a banner with a discount and we are unsure of its location, through testing and the heat map, we can see where it is more interesting to place it.&nbsp;<\/p>\n\n\n\n<p>We could summarise this point in three simple steps: test, analyse the heat map and implement the conclusions drawn.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2- Personalise the content of the email<\/strong><\/h2>\n\n\n\n<p>The secret to ensuring that the campaigns we send to subscribers are really relevant to them is personalisation. Each user has different needs and concerns and precisely for this reason we must make an effort to get as close to them as possible. The more personalised and relevant the content of our emails is, the more chances we will have to generate interest in the recipient and thus increase the click-through rate. In this case, we offer two options\/examples of how to personalise the content:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Including products visited by the user:<\/strong>&nbsp;We can include a section with products that the subscriber has recently visited in the brand's e-commerce. Their visit indicates that they have, to a greater or lesser extent, an interest in that product and that if we include it in this section they may be encouraged to return to take a look at it and end up buying it.<\/li><li><strong>Including complementary products to one already purchased by the user:<\/strong>&nbsp;In this case we would include a section showing products that are complementary to any that the subscriber has previously purchased, whether from the same collection, of the same style, that are usually purchased together, etc. Here we would be making use of the famous tactic known as&nbsp;<strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/ejemplos-up-selling-cross-selling-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cross selling<\/a><\/strong>The campaign is very effective in generating conversions and, in this particular case, clicks.<\/li><\/ul>\n\n\n\n<p>* We leave you with this post that goes into much more detail on product recommendations: <strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/recomendaciones-producto-email-aumentar-clics\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to increase click-through rates with product recommendations<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3- Include subscriber benefits<\/strong><\/h2>\n\n\n\n<p>Special offers, discounts, free shipping, gifts... any benefit will always be a plus for the user to take action and click to purchase a product or service and take advantage of this benefit. What's more, if we add a message of urgency or&nbsp;<strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/countdowns-email-marketing-aumentar-conversion\/\" target=\"_blank\" rel=\"noreferrer noopener\">countdown<\/a><\/strong>If you do this, you will increase the call to action even more. For this reason it is interesting to include, from time to time, some kind of incentive that captures the user's attention and triggers clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4- Visible and easily clickable CTA's<\/strong><\/h2>\n\n\n\n<p>It seems very obvious, but we can't miss it, especially in the mobile version. CTA's and their respective buttons must be visible and easily clickable. The user should have no problem clicking and recognising the call to action. It is interesting to place more than one CTA throughout the email and even repeat them. In this post we give you some tips on&nbsp;<strong><a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/el-cta-en-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to optimise CTAs correctly<\/a><\/strong>.<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog-e1595507824889.jpg\" alt=\"\" width=\"378\" height=\"171\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Las m\u00e9tricas siempre son una de las herramientas m\u00e1s utilizadas por los profesionales del marketing para analizar los resultados las campa\u00f1as de email marketing y tener una visi\u00f3n del funcionamiento de la estrategia. La tasa de apertura, de clics, de conversiones\u2026 son habitualmente las m\u00e1s analizadas y valoradas.&nbsp;De hecho, anteriormente ya os dimos algunos consejos [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-12283","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 consejos para aumentar la Tasa de Clics de nuestras campa\u00f1as de email - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/aumentar-tasa-de-clics-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 consejos para aumentar la Tasa de Clics de nuestras campa\u00f1as de email - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Las m\u00e9tricas siempre son una de las herramientas m\u00e1s utilizadas por los profesionales del marketing para analizar los resultados las campa\u00f1as de email marketing y tener una visi\u00f3n del funcionamiento de la estrategia. La tasa de apertura, de clics, de conversiones\u2026 son habitualmente las m\u00e1s analizadas y valoradas.&nbsp;De hecho, anteriormente ya os dimos algunos consejos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/aumentar-tasa-de-clics-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T10:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/10\/aumentar-tasa-de-clicks-email.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"4 consejos para aumentar la Tasa de Clics de nuestras campa\u00f1as de email\",\"datePublished\":\"2023-01-26T10:34:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/\"},\"wordCount\":732,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/10\/aumentar-tasa-de-clicks-email-1024x512.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/aumentar-tasa-de-clics-email-marketing\/\",\"name\":\"4 consejos para aumentar la Tasa de Clics de nuestras campa\u00f1as de email - 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