{"id":12363,"date":"2020-11-19T13:59:43","date_gmt":"2020-11-19T13:59:43","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=12363"},"modified":"2020-11-19T13:59:43","modified_gmt":"2020-11-19T13:59:43","slug":"email-marketing-pre-black-friday-2020","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-pre-black-friday-2020\/","title":{"rendered":"\u00bfC\u00f3mo est\u00e1n enfocando las marcas el pre Black Friday?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/pre_black_friday_2020-1024x512.jpg\" alt=\"\" class=\"wp-image-12368\"\/><\/figure>\n\n\n\n<p>Ya estamos a pocos d\u00edas de una de las fechas comerciales m\u00e1s destacadas del calendario, el <strong>Black Friday<\/strong>. Sin embargo, este a\u00f1o los comercios se han encontrado ante una situaci\u00f3n sin precedentes.\u00a0La pandemia del covid-19 y las restricciones impuestas han ocasionado muchas limitaciones a la hora de plantear c\u00f3mo enfocar las estrategias de marketing para ese gran d\u00eda.<\/p>\n\n\n\n<br>\n\n\n\n<p>El comercio electr\u00f3nico, en gran parte se convierte en el mejor aliado para las ventas y en consecuencia, el <strong>email marketing<\/strong> pasa a ser la mejor de las opciones para incentivarlo. Por tanto, vemos como marcas y empresas est\u00e1n prestando m\u00e1s atenci\u00f3n que nunca al canal del email, sacando el mayor partido posible a sus estrategias y campa\u00f1as. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfEn qu\u00e9 vemos reflejada esta situaci\u00f3n? <\/strong><\/h2>\n\n\n\n<p>Bien, el pasado 11 de noviembre, conocido como el <strong>11.11<\/strong>the <strong>D\u00eda del Soltero<\/strong> o <strong>D\u00eda del Shopping<\/strong>, se convirti\u00f3 en el pistoletazo de salida de la \u00ab\u00e9poca\u00bb de campa\u00f1as promocionales. Siempre ha sido una fecha importante, pero este a\u00f1o hemos visto c\u00f3mo las campa\u00f1as promocionales v\u00eda email se han multiplicado, siendo muchas marcas las que se han sumado a celebrar ese d\u00eda con grandes promociones, cuando otros a\u00f1os no le hab\u00eda dado tanto protagonismo. De hecho, son muchas las que tambi\u00e9n han decidido prolongar este d\u00eda, dejando activadas las promociones durante al menos una semana o bien, apostando por descuentos y ofertas m\u00e1s agresivas. Por tanto, podr\u00edamos afirmar que este a\u00f1o <strong>el 11.11 se ha convertido m\u00e1s que nunca en el gran telonero del Black Friday<\/strong>.<\/p>\n\n\n\n<br>\n\n\n\n<p>Por otra parte, tambi\u00e9n hemos observado c\u00f3mo las campa\u00f1as previas a esta gran fecha, <strong>se han anticipado m\u00e1s <\/strong>que otros a\u00f1os. Algunas marcas incluso han optado por implementar campa\u00f1as espec\u00edficas para suscribirse a una lista especial para recibir las promociones de Black Friday antes que nadie. Aqu\u00ed os dejamos un ejemplo de <strong>MAC Cosmetics<\/strong>:<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/mac_cosmetics_pre_blackfriday-482x1024.jpg\" alt=\"\" class=\"wp-image-12364\" width=\"318\" height=\"676\"\/><\/figure><\/div>\n\n\n\n<br>\n\n\n\n<p>Tambi\u00e9n hemos percibido c\u00f3mo se est\u00e1 premiando m\u00e1s que nunca la fidelidad en el canal, enviando de forma privilegiada y exclusiva a los suscriptores las ofertas y c\u00f3digos promocionales antes que llegue el gran d\u00eda y se muestren en el e-commerce. Aqu\u00ed pod\u00e9is ver un ejemplo de <strong>Clinique<\/strong>:<\/p>\n\n\n\n<br>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/clinique_pre_blackfriday_2-292x1024.jpg\" alt=\"\" class=\"wp-image-12366\" width=\"338\" height=\"1186\"\/><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/clinique_pre_blackfriday_1-291x1024.jpg\" alt=\"\" class=\"wp-image-12365\" width=\"334\" height=\"1175\"\/><\/figure>\n\n\n\n<br>\n\n\n\n<p>En definitiva, vemos mucho m\u00e1s movimiento en el canal email y un mayor inter\u00e9s por impactar m\u00e1s que nunca al suscriptor en la semana\/s previa\/s al Black Friday. Ahora bien, \u00bfser\u00e1n las promociones, ofertas e incentivos m\u00e1s agresivos que el a\u00f1o 2019? \u00bfsuceder\u00e1 lo mismo que en el 11.11? \u00a1Nosotros estaremos muy atentos para comparar y extraer conclusiones!<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/04\/ari-blog-e1595507824889.jpg\" alt=\"\" class=\"wp-image-11727\" width=\"362\" height=\"164\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ya estamos a pocos d\u00edas de una de las fechas comerciales m\u00e1s destacadas del calendario, el Black Friday. Sin embargo, este a\u00f1o los comercios se han encontrado ante una situaci\u00f3n sin precedentes.\u00a0La pandemia del covid-19 y las restricciones impuestas han ocasionado muchas limitaciones a la hora de plantear c\u00f3mo enfocar las estrategias de marketing para [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-12363","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo est\u00e1n enfocando las marcas el pre Black Friday? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-pre-black-friday-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo est\u00e1n enfocando las marcas el pre Black Friday? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Ya estamos a pocos d\u00edas de una de las fechas comerciales m\u00e1s destacadas del calendario, el Black Friday. Sin embargo, este a\u00f1o los comercios se han encontrado ante una situaci\u00f3n sin precedentes.\u00a0La pandemia del covid-19 y las restricciones impuestas han ocasionado muchas limitaciones a la hora de plantear c\u00f3mo enfocar las estrategias de marketing para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-pre-black-friday-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T13:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/pre_black_friday_2020.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"\u00bfC\u00f3mo est\u00e1n enfocando las marcas el pre Black Friday?\",\"datePublished\":\"2020-11-19T13:59:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2020\/11\/pre_black_friday_2020-1024x512.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/\",\"url\":\"https:\/\/www.digitalresponse.es\/email-marketing-pre-black-friday-2020\/\",\"name\":\"\u00bfC\u00f3mo est\u00e1n enfocando las marcas el pre Black Friday? 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