{"id":12713,"date":"2021-02-05T12:41:13","date_gmt":"2021-02-05T12:41:13","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=12713"},"modified":"2025-12-16T12:14:06","modified_gmt":"2025-12-16T11:14:06","slug":"guia-automatizacion-email-marketing-b2c","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/guia-automatizacion-email-marketing-b2c\/","title":{"rendered":"Guide to B2C Email Marketing Automation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12713\" class=\"elementor elementor-12713\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca462f0 e-flex e-con-boxed e-con e-parent\" data-id=\"ca462f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530b40d0 elementor-widget elementor-widget-text-editor\" data-id=\"530b40d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Las tareas que se llevan a cabo en Email Marketing tienen un&nbsp;componente manual importante. Esto tiene dos implicaciones: por un lado, requiere una&nbsp;dedicaci\u00f3n en horas&nbsp;de trabajo significativo&nbsp;y, por otro lado,&nbsp;exige una m\u00e1xima atenci\u00f3n al detalle&nbsp;para evitar errores que, de cometerse, tendr\u00edan un impacto importante para la marca u organizaci\u00f3n.<\/p>\n<p><\/p>\n<p>Esta gu\u00eda tiene el objetivo de mostrar c\u00f3mo la automatizaci\u00f3n da soluci\u00f3n a esta problem\u00e1tica y qu\u00e9 tipolog\u00eda de programas de email marketing podemos automatizar.<\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>\u00cdndice<\/strong><\/h2>\n<p><\/p>\n<p><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Automatizando los procesos de producci\u00f3n en un departamento de Email Marketing<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Personalizaci\u00f3n de contenidos: caso particular de automatizaci\u00f3n<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Programas Autom\u00e1ticos de Email Marketing en B2C<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li>Welcome program<\/li>\n<li>Reenv\u00edo a no abridores<\/li>\n<li>Abandoned Cart<\/li>\n<li>Web Browse Abandon<\/li>\n<li>Cumplea\u00f1os<\/li>\n<li>Post purchase<\/li>\n<li>Recommendations<\/li>\n<li>STO&nbsp;(Send Time Optimization)<\/li>\n<\/ul>\n<p><\/p>\n<p><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Conclusion<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3297718 e-con-full e-flex e-con e-child\" data-id=\"3297718\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53ef999 elementor-widget elementor-widget-shortcode\" data-id=\"53ef999\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/12713#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/12713#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_4a47d2983c8bd392b120b627e0e1cab4\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_4a47d2983c8bd392b120b627e0e1cab4\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1590606823');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Las tareas que se llevan a cabo en Email Marketing tienen un&nbsp;componente manual importante. Esto tiene dos implicaciones: por un lado, requiere una&nbsp;dedicaci\u00f3n en horas&nbsp;de trabajo significativo&nbsp;y, por otro lado,&nbsp;exige una m\u00e1xima atenci\u00f3n al detalle&nbsp;para evitar errores que, de cometerse, tendr\u00edan un impacto importante para la marca u organizaci\u00f3n. Esta gu\u00eda tiene el objetivo de [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[198],"post_folder":[],"class_list":["post-12713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-guia-automatizacion-b2c"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gu\u00eda de la Automatizaci\u00f3n del email marketing B2C - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/guia-automatizacion-email-marketing-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de la Automatizaci\u00f3n del email marketing B2C - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Las tareas que se llevan a cabo en Email Marketing tienen un&nbsp;componente manual importante. Esto tiene dos implicaciones: por un lado, requiere una&nbsp;dedicaci\u00f3n en horas&nbsp;de trabajo significativo&nbsp;y, por otro lado,&nbsp;exige una m\u00e1xima atenci\u00f3n al detalle&nbsp;para evitar errores que, de cometerse, tendr\u00edan un impacto importante para la marca u organizaci\u00f3n. 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