{"id":12869,"date":"2021-03-16T13:04:59","date_gmt":"2021-03-16T13:04:59","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=12869"},"modified":"2025-12-16T12:12:37","modified_gmt":"2025-12-16T11:12:37","slug":"benchmark-email-marketing-gran-distribucion-2020","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-gran-distribucion-2020\/","title":{"rendered":"Benchmark: Email Marketing in the Retail Industry"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12869\" class=\"elementor elementor-12869\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49604a9b e-flex e-con-boxed e-con e-parent\" data-id=\"49604a9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-220033c1 elementor-widget elementor-widget-text-editor\" data-id=\"220033c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>This Benchmark is the result of an analysis of the email marketing sends of the main companies in the retail industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.&nbsp;<\/p>\n\n\n\n<\/div><\/div><\/div><\/div><\/div> <a href=\"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-gran-distribucion-2020\/#more-12869\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Benchmark: El Email Marketing en la Industria de la Gran Distribuci\u00f3n\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>This Benchmark is the result of an analysis of the email marketing sends of the main companies in the retail industry in Spain. We have analysed the mailings from the time of opt-in and those received over the following 30 days.&nbsp;<\/p>","protected":false},"author":7,"featured_media":27865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[195],"post_folder":[],"class_list":["post-12869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-benchmark_gran_distribucion_2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark: El Email Marketing en la Industria de la Gran Distribuci\u00f3n - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-gran-distribucion-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark: El Email Marketing en la Industria de la Gran Distribuci\u00f3n - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Este Benchmark es el resultado de un an\u00e1lisis de los env\u00edos de email marketing de las principales empresas de la industria de la gran distribuci\u00f3n en Espa\u00f1a. Se han analizado los env\u00edos desde el momento del&nbsp;opt-in y los recibidos a lo largo de los siguientes 30 d\u00edas.&nbsp;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/benchmark-email-marketing-gran-distribucion-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T13:04:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:12:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/03\/portada_benchmark_gran_distribucion_ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Benchmark: El Email Marketing en la Industria de la Gran Distribuci\u00f3n\",\"datePublished\":\"2021-03-16T13:04:59+00:00\",\"dateModified\":\"2025-12-16T11:12:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/\"},\"wordCount\":98,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/03\/portada_benchmark_gran_distribucion_ok.jpg\",\"keywords\":[\"Benchmark_Gran_Distribucion_2020\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/\",\"url\":\"https:\/\/www.digitalresponse.es\/benchmark-email-marketing-gran-distribucion-2020\/\",\"name\":\"Benchmark: El Email Marketing en la Industria de la Gran Distribuci\u00f3n - 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