{"id":13085,"date":"2021-07-19T15:28:47","date_gmt":"2021-07-19T15:28:47","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=13085"},"modified":"2025-12-16T12:11:05","modified_gmt":"2025-12-16T11:11:05","slug":"como-gestionar-campanas-email-marketing-complejas","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-gestionar-campanas-email-marketing-complejas\/","title":{"rendered":"How to manage complex email marketing campaigns"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13085\" class=\"elementor elementor-13085\">\n\t\t\t\t<div class=\"elementor-element elementor-element-488dc126 e-flex e-con-boxed e-con e-parent\" data-id=\"488dc126\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64863e7a elementor-widget elementor-widget-text-editor\" data-id=\"64863e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>One of the most stressful situations from an operational point of view occurs during the production and approval process of the final pieces (emails, push notifications, in apps, banners...). In the specific case of email marketing, another stress factor is the generally short production times.&nbsp;<\/p>\n\n\n\n<p>This situation can be aggravated if we also have to manage many versions of the same email. In a context such as this, excellence in operations will allow us to manage Email and Marketing Automation quickly, agilely and securely.<\/p>\n\n\n\n<p>While every team in an agency or client has its own modus operandi, there are three aspects without which an email marketing team will find it very difficult to achieve the desired operational efficiency and which are the focus of this ebook:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>The use of a modular template<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Use the text whenever possible<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Exploiting ESP\/Marketing Cloud customisation languages\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc15247 e-flex e-con-boxed e-con e-parent\" data-id=\"bc15247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ab878 elementor-widget elementor-widget-shortcode\" data-id=\"f2ab878\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/13085#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/13085#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_3c7781a36bcd6cf08c11a970fbe0e2a6\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_3c7781a36bcd6cf08c11a970fbe0e2a6\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1590606823');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Una de las situaciones m\u00e1s estresantes desde el punto de vista de las operaciones se produce durante el proceso de producci\u00f3n y aprobaci\u00f3n de las piezas finales (Emails, notificaciones push, in apps, banners&#8230;). En el caso concreto del Email Marketing,&nbsp;otro factor de estr\u00e9s son los tiempos de producci\u00f3n, generalmente cortos.&nbsp; Esta situaci\u00f3n puede verse agravada [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[193],"post_folder":[],"class_list":["post-13085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-como_gestionar_campanas_complejas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo gestionar campa\u00f1as de Email Marketing complejas - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-gestionar-campanas-email-marketing-complejas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo gestionar campa\u00f1as de Email Marketing complejas - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Una de las situaciones m\u00e1s estresantes desde el punto de vista de las operaciones se produce durante el proceso de producci\u00f3n y aprobaci\u00f3n de las piezas finales (Emails, notificaciones push, in apps, banners&#8230;). En el caso concreto del Email Marketing,&nbsp;otro factor de estr\u00e9s son los tiempos de producci\u00f3n, generalmente cortos.&nbsp; Esta situaci\u00f3n puede verse agravada [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/como-gestionar-campanas-email-marketing-complejas\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-19T15:28:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:11:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/07\/portada-ebook-campanas-complejas-email.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"C\u00f3mo gestionar campa\u00f1as de Email Marketing complejas\",\"datePublished\":\"2021-07-19T15:28:47+00:00\",\"dateModified\":\"2025-12-16T11:11:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/\"},\"wordCount\":191,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/07\/portada-ebook-campanas-complejas-email.png\",\"keywords\":[\"Como_gestionar_campanas_complejas\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/\",\"url\":\"https:\/\/www.digitalresponse.es\/como-gestionar-campanas-email-marketing-complejas\/\",\"name\":\"C\u00f3mo gestionar campa\u00f1as de Email Marketing complejas - 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