{"id":13270,"date":"2021-09-30T13:32:46","date_gmt":"2021-09-30T13:32:46","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=13270"},"modified":"2021-09-30T13:32:46","modified_gmt":"2021-09-30T13:32:46","slug":"email-marketing-apple-mail-privacy-protection","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-apple-mail-privacy-protection\/","title":{"rendered":"Five adaptions of Email Marketing to Apple Mail Privacy Protection"},"content":{"rendered":"<p>Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy.<\/p>\n\n\n\n<p>With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as soon as the e-mail\u00a0<strong>is received<\/strong>\u00a0in the e-mail application. Even if a user does not open the e-mail, merely receiving the e-mail will result in the images being downloaded. This change will be key because it will affect e-mail Open metrics.<\/p>\n\n\n\n<p>In this ebook we will see what we must take into account form now on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Points<\/strong><\/h2>\n\n\n\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Introduction<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>How can the number of email opens be measured?<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>How many emails will be afected?<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Five adaptions of email marketing to Apple Mail Privacy Protection (AMPP): \n\n\n\n<ul class=\"wp-block-list\"><li>1. Metrics<\/li><li>2. Segmentation based on user activity\/inactivity<\/li><li>3. Subject line A\/B test<\/li><li>4. Automatic programmes based on the Open<\/li><li>5. Use of countdowns<\/li><\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy. With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151],"tags":[187],"post_folder":[],"class_list":["post-13270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-downloads","tag-apple_mail_privacy_protection_eng"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Five adaptions of Email Marketing to Apple Mail Privacy Protection - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-apple-mail-privacy-protection\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five adaptions of Email Marketing to Apple Mail Privacy Protection - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Apple has just launched a new version of its operating system for mobile, tablet and desktop devices. One new feature gives users the option of accepting a stricter privacy policy. With regard to e-mails, the new privacy policy will mean that images hosted on remote servers will be downloaded to a secure Apple server as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-apple-mail-privacy-protection\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T13:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/09\/portada_Apple_Mail_Privacy_Protection_ENG-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1810\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Five adaptions of Email Marketing to Apple Mail Privacy Protection\",\"datePublished\":\"2021-09-30T13:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/\"},\"wordCount\":172,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2021\/09\/portada_Apple_Mail_Privacy_Protection_ENG-scaled.jpg\",\"keywords\":[\"Apple_Mail_Privacy_Protection_ENG\"],\"articleSection\":[\"Downloads\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/\",\"url\":\"https:\/\/www.digitalresponse.es\/email-marketing-apple-mail-privacy-protection\/\",\"name\":\"Five adaptions of Email Marketing to Apple Mail Privacy Protection - 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