{"id":13362,"date":"2022-01-17T09:32:50","date_gmt":"2022-01-17T09:32:50","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=13362"},"modified":"2025-12-16T12:02:23","modified_gmt":"2025-12-16T11:02:23","slug":"investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/","title":{"rendered":"Research on the use and perception of Email Marketing in Spain 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13362\" class=\"elementor elementor-13362\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143ddc3c e-flex e-con-boxed e-con e-parent\" data-id=\"143ddc3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc253ef elementor-widget elementor-widget-text-editor\" data-id=\"3fc253ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>5th EDITION - This study by Digital Response analyses the business landscape and user behaviour with email marketing in Spain. This initiative has taken the form of a survey in which 54 companies have participated and in which the results shown and analysed have been obtained.<\/p>\n\n\n\n<strong>What will I find in the study?<\/strong><br><br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone size-full wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Business landscape of the email marketing sector in Spain<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Most used tactics and strategies in email marketing<br><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" rel=\"attachment wp-att-84\"><img decoding=\"async\" class=\"alignnone wp-image-84\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2015\/12\/ico_tick.png\" alt=\"ico_tick\" width=\"31\" height=\"31\"><\/a>Evaluation of the results obtained from email marketing<br>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-313eb44 e-flex e-con-boxed e-con e-parent\" data-id=\"313eb44\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a68f0 elementor-widget elementor-widget-shortcode\" data-id=\"57a68f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f30611-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"30611\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/13362#wpcf7-f30611-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/13362#wpcf7-f30611-o1\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"30611\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f30611-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7dtx_version\" value=\"5.0.5\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>Download the full article!\n<\/h3>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"eb\" type=\"hidden\" name=\"sCampaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"landing\" type=\"hidden\" name=\"sCreativity\" \/>\n<span class=\"wpcf7-form-control-wrap fOptions\" data-name=\"fOptions\"><input type=\"hidden\" name=\"fOptions\" class=\"wpcf7-form-control wpcf7-hidden wpcf7dtx wpcf7dtx-hidden\" aria-invalid=\"false\"><\/span>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fName\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fName\" \/><\/span> <\/label>\n<\/p>\n<p><label>Surname<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fSurname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"family-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fSurname\" \/><\/span> <\/label>\n<\/p>\n<p><label> Email (We recommend that you use a corporate email address.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fEmail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"fEmail\" \/><\/span> <\/label>\n<\/p>\n<p><label> Your company name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions3\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"company\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions3\" \/><\/span> <\/label>\n<\/p>\n<p><label>Which is the main provider you use to send Email and Marketing Automation campaigns?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions4\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"fOptions4\"><option value=\"\"><\/option><option value=\"Adobe\">Adobe<\/option><option value=\"Bloomreach\">Bloomreach<\/option><option value=\"Braze\">Braze<\/option><option value=\"Eloqua\">Eloqua<\/option><option value=\"Emarsys\">Emarsys<\/option><option value=\"Klaviyo\">Klaviyo<\/option><option value=\"Mailchimp\">Mailchimp<\/option><option value=\"Marketo\">Marketo<\/option><option value=\"Oracle Responsys\">Oracle Responsys<\/option><option value=\"Salesforce\">Salesforce<\/option><option value=\"Selligent\">Selligent<\/option><option value=\"Otro\">Another<\/option><option value=\"Lo desconozco\">I do not know<\/option><\/select><\/span> <\/label>\n<\/p>\n<p><label> If you selected \"Other\", please indicate here<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions5\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"fOptions5\" \/><\/span> <\/label>\n<\/p>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"fOptions2\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"fOptions2\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I understand and accept the <a href=\"https:\/\/www.digitalresponse.es\/en\/politica-privacidad\/\" target=\"_blank\">privacy policy<\/a><\/span><\/label><\/span><\/span><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><input type=\"hidden\" id=\"ct_checkjs_cf7_eecca5b6365d9607ee5a9d336962c534\" name=\"ct_checkjs_cf7\" value=\"0\" \/><script >setTimeout(function(){var ct_input_name = \"ct_checkjs_cf7_eecca5b6365d9607ee5a9d336962c534\";if (document.getElementById(ct_input_name) !== null) {var ct_input_value = document.getElementById(ct_input_name).value;document.getElementById(ct_input_name).value = document.getElementById(ct_input_name).value.replace(ct_input_value, '1590606823');}}, 1000);<\/script><input\n                    class=\"apbct_special_field apbct_email_id__wp_contact_form_7\"\n                    name=\"apbct__email_id__wp_contact_form_7\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input\n                    class=\"apbct_special_field apbct_email_id__elementor_form\"\n                    name=\"apbct__email_id__elementor_form\"\n                    aria-label=\"Formulario de contacto\"\n                    type=\"text\" size=\"30\" maxlength=\"200\" autocomplete=\"off\"\n                    value=\"\"\n                \/><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5a EDICI\u00d3N \u2013 Este estudio realizado por Digital Response analiza&nbsp;el panorama empresarial y el comportamiento de los usuarios con el email marketing en Espa\u00f1a. Esta iniciativa se ha concretado en una encuesta en la que han participado 54 empresas y en la que se han obtenido los resultados que se muestran y analizan. \u00bfQu\u00e9 encontrar\u00e9 [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":27825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[184],"post_folder":[],"class_list":["post-13362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-estudio_email_marketing_2022"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"5a EDICI\u00d3N \u2013 Este estudio realizado por Digital Response analiza&nbsp;el panorama empresarial y el comportamiento de los usuarios con el email marketing en Espa\u00f1a. Esta iniciativa se ha concretado en una encuesta en la que han participado 54 empresas y en la que se han obtenido los resultados que se muestran y analizan. \u00bfQu\u00e9 encontrar\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-17T09:32:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:02:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1888\" \/>\n\t<meta property=\"og:image:height\" content=\"1060\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ariadna Gubern\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ariadna Gubern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\"},\"author\":{\"name\":\"Ariadna Gubern\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\"},\"headline\":\"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022\",\"datePublished\":\"2022-01-17T09:32:50+00:00\",\"dateModified\":\"2025-12-16T11:02:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\"},\"wordCount\":112,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg\",\"keywords\":[\"estudio_email_marketing_2022\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\",\"url\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\",\"name\":\"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg\",\"datePublished\":\"2022-01-17T09:32:50+00:00\",\"dateModified\":\"2025-12-16T11:02:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg\",\"width\":1888,\"height\":1060},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf\",\"name\":\"Ariadna Gubern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g\",\"caption\":\"Ariadna Gubern\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/","og_locale":"en_GB","og_type":"article","og_title":"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response","og_description":"5a EDICI\u00d3N \u2013 Este estudio realizado por Digital Response analiza&nbsp;el panorama empresarial y el comportamiento de los usuarios con el email marketing en Espa\u00f1a. Esta iniciativa se ha concretado en una encuesta en la que han participado 54 empresas y en la que se han obtenido los resultados que se muestran y analizan. \u00bfQu\u00e9 encontrar\u00e9 [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2022-01-17T09:32:50+00:00","article_modified_time":"2025-12-16T11:02:23+00:00","og_image":[{"width":1888,"height":1060,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg","type":"image\/jpeg"}],"author":"Ariadna Gubern","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Ariadna Gubern","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/"},"author":{"name":"Ariadna Gubern","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf"},"headline":"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022","datePublished":"2022-01-17T09:32:50+00:00","dateModified":"2025-12-16T11:02:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/"},"wordCount":112,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg","keywords":["estudio_email_marketing_2022"],"articleSection":["Ebooks y Descargas"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/","url":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/","name":"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022 - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg","datePublished":"2022-01-17T09:32:50+00:00","dateModified":"2025-12-16T11:02:23+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/01\/estudio_email_marketing_2022.jpg","width":1888,"height":1060},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/investigacion-sobre-el-uso-y-la-percepcion-del-email-marketing-en-espana-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Investigaci\u00f3n sobre el uso y la percepci\u00f3n del Email Marketing en Espa\u00f1a 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/5e0e9b0842bdb4269390c815a805b8bf","name":"Ariadna Gubern","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ebada4ec387381a14e806e57daec72fb226b199e2d3395203acea0d2fef75c4c?s=96&d=mm&r=g","caption":"Ariadna Gubern"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/ariadna-gubern\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=13362"}],"version-history":[{"count":9,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13362\/revisions"}],"predecessor-version":[{"id":31007,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13362\/revisions\/31007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/27825"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=13362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=13362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=13362"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=13362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}