{"id":13395,"date":"2022-02-16T13:22:11","date_gmt":"2022-02-16T13:22:11","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=13395"},"modified":"2022-02-16T13:22:11","modified_gmt":"2022-02-16T13:22:11","slug":"tendencias-email-marketing-en-salesforce","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-en-salesforce\/","title":{"rendered":"Email Marketing Trends in the Salesforce Marketing Cloud"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n
\n\n\n\n

New marketing channels have emerged in recent times. However, email remains one of the most powerful channels for connecting with audiences and building brand awareness. It also generates one of the highest investment returns of 36$ for every 1$ invested<\/a>. <\/p>\n\n\n\n

On the other hand, the global email marketing market is forecast to grow to 1TP4Q17.9 billion by 2027.<\/a>.<\/p>\n\n\n\n

Below is a list of general trends to look out for in email marketing, and in particular when using the Salesforce Marketing Cloud.<\/p>\n\n\n\n

Designs will tend towards minimalism<\/strong><\/h2>\n\n\n\n

We are seeing how reference brands are building minimalist emails, with easy-to-read texts and clear messages. This will be key:<\/p>\n\n\n\n
\n\n\n\n

\n
\n

\u25cf Use blank spaces and margins.<\/p>\n\n\n\n

\u25cf Selection of SFMC templates with a clean look and feel.<\/p>\n\n\n\n

\u25cf Avoid complex, flashy designs with too many graphic elements.<\/p>\n\n\n\n

\u25cf Use colours sparingly.<\/p>\n\n\n\n

\u25cf Include clear calls to action.<\/p>\n\n\n\n

\u25cf Balancing text with images.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\n\n\n\n

In addition to minimalism, there is also an increasing adoption of designs that support dark mode.<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure><\/div>\n\n\n\n

This allows the email to be more readable, which is why about 82% of people already use dark mode<\/a> to read the Email on their devices.<\/p>\n\n\n\n

Personalisation<\/strong><\/h2>\n\n\n\n

The Salesforce Marketing Cloud offers a variety of features that allow you to customise your email marketing campaigns. One such feature is the availability of dozens of customisable templates that can be sent as-is or updated according to different requirements:<\/p>\n\n\n\n
\n\n\n\n

\u25cf Text templates<\/p>\n\n\n\n

\u25cf HTML Templates<\/p>\n\n\n\n

\u25cf Custom HTML templates<\/p>\n\n\n\n

\u25cf Visualforce Templates<\/p>\n\n\n\n
\n\n\n\n

The four types of templates can include text, merge fields, attachments, dynamic content and personalisation strings. Through SFMC Email Studio we can create personalised emails, from basic campaigns to sophisticated 1-to-1 messages.<\/p>\n\n\n\n

We can insert specific details of the subscriber, such as name, address, company name, etc., in the subject line, preheader or body. Some recommendations:<\/p>\n\n\n\n
\n\n\n\n

\u25cf Choose SFMC templates according to the type of conversation we are going to have with each subscriber.<\/p>\n\n\n\n

\u25cf Include a clear call-to-action text that encourages action.<\/p>\n\n\n\n

\u25cf Offer specific discounts or offers based on the user's profile or purchase history.<\/p>\n\n\n\n

\u25cf Send newsletters with customised content of value.<\/p>\n\n\n\n
\n\n\n\n

In addition, SFMC offers AI-powered personalisation, allowing you to customise many crucial elements of email such as:<\/p>\n\n\n\n
\n\n\n\n

\u25cf Subject line<\/p>\n\n\n\n

\u25cf Greetings<\/p>\n\n\n\n

\u25cf Offers<\/p>\n\n\n\n

\u25cf Content<\/p>\n\n\n\n

\u25cf Signature<\/p>\n\n\n\n
\n\n\n\n

We can even customise delivery times by using the Send Time Optimization (STO) <\/a>of SFMC Einstein.<\/p>\n\n\n\n

Interactivity<\/strong><\/h2>\n\n\n\n

SFMC supports many interactive elements that we can leverage in Email Marketing campaigns such as:<\/p>\n\n\n\n
\n\n\n\n

\u25cf Videos<\/p>\n\n\n\n

\u25cf Product carousels<\/p>\n\n\n\n

\u25cf Surveys or feedback forms<\/p>\n\n\n\n

\u25cf Questionnaires<\/p>\n\n\n\n

\u25cf Image\/button rollovers<\/p>\n\n\n\n

\u25cf Countdowns<\/p>\n\n\n\n

\u25cf Live polls<\/p>\n\n\n\n

\u25cf Store locators<\/p>\n\n\n\n

\u25cf Interactive maps<\/p>\n\n\n\n
\n\n\n\n

Through SFMC's Journey Builder, Content Builder and pre-designed templates we can set up interactive and personalised emails and interact with specific audiences.<\/p>\n\n\n\n

We recommend reading this post before resorting to the use of interactive emails.<\/a><\/p>\n\n\n\n
\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Nuevos canales de marketing han surgido en los \u00faltimos tiempos. Sin embargo, el Email sigue siendo uno de los canales m\u00e1s poderosos para conectar con el p\u00fablico y crear conciencia de marca. Adem\u00e1s, genera uno de los retornos de inversi\u00f3n m\u00e1s altos, de 36$ por cada 1$ invertido. Por otro lado, se prev\u00e9 que el […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-13395","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"yoast_head":"\nTendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-en-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Nuevos canales de marketing han surgido en los \u00faltimos tiempos. Sin embargo, el Email sigue siendo uno de los canales m\u00e1s poderosos para conectar con el p\u00fablico y crear conciencia de marca. Adem\u00e1s, genera uno de los retornos de inversi\u00f3n m\u00e1s altos, de 36$ por cada 1$ invertido. Por otro lado, se prev\u00e9 que el […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-en-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-16T13:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Tendencias de Email Marketing en Salesforce Marketing Cloud\",\"datePublished\":\"2022-02-16T13:22:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/\"},\"wordCount\":551,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/\",\"url\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/\",\"name\":\"Tendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg\",\"datePublished\":\"2022-02-16T13:22:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tendencias de Email Marketing en Salesforce Marketing Cloud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-en-salesforce\/","og_locale":"en_GB","og_type":"article","og_title":"Tendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response","og_description":"Nuevos canales de marketing han surgido en los \u00faltimos tiempos. Sin embargo, el Email sigue siendo uno de los canales m\u00e1s poderosos para conectar con el p\u00fablico y crear conciencia de marca. Adem\u00e1s, genera uno de los retornos de inversi\u00f3n m\u00e1s altos, de 36$ por cada 1$ invertido. Por otro lado, se prev\u00e9 que el […]","og_url":"https:\/\/www.digitalresponse.es\/en\/tendencias-email-marketing-en-salesforce\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2022-02-16T13:22:11+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce.jpg","type":"image\/jpeg"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Tendencias de Email Marketing en Salesforce Marketing Cloud","datePublished":"2022-02-16T13:22:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/"},"wordCount":551,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/","url":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/","name":"Tendencias de Email Marketing en Salesforce Marketing Cloud - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg","datePublished":"2022-02-16T13:22:11+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2022\/02\/tendencias_salesforce-1024x512.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/tendencias-email-marketing-en-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Tendencias de Email Marketing en Salesforce Marketing Cloud"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=13395"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13395\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=13395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=13395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=13395"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=13395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}