{"id":13911,"date":"2023-04-12T13:47:00","date_gmt":"2023-04-12T13:47:00","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=13911"},"modified":"2026-05-07T10:18:03","modified_gmt":"2026-05-07T08:18:03","slug":"referentes-email-marketing-digital-response-2023","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/","title":{"rendered":"Email Marketing Benchmarks according to Digital Response 2023"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13911\" class=\"elementor elementor-13911\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f974b6a e-flex e-con-boxed e-con e-parent\" data-id=\"1f974b6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69517790 elementor-widget elementor-widget-text-editor\" data-id=\"69517790\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Digital Response wanted to identify which brands and companies are current benchmarks in the world of email. As a result, we have produced this ebook where part of the team has made a selection of those emails that according to their criteria are good examples and follow\u00a0<em>best practices<\/em>.<\/p>\n\n\n\n<\/div><\/div><\/div><\/div><\/div> <a href=\"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/#more-13911\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue reading Referentes en Email Marketing seg\u00fan Digital Response 2023\">(more&hellip;)<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>Digital Response wanted to identify which brands and companies are current benchmarks in the world of email. As a result, we have produced this ebook where part of the team has made a selection of those emails that according to their criteria are good examples and follow best practices.<\/p>","protected":false},"author":5,"featured_media":31944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[181],"post_folder":[],"class_list":["post-13911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-email-marketing","tag-referentes_dr_2023"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Desde Digital Response hemos querido identificar qu\u00e9 marcas y empresas son referentes actuales en el mundo del email. Como resultado hemos elaborado este ebook donde parte del equipo ha hecho una selecci\u00f3n de aquellos emails que seg\u00fan su criterio son buenos ejemplos y siguen\u00a0best practices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T13:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T08:18:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35-1024x485.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"485\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Referentes en Email Marketing seg\u00fan Digital Response 2023\",\"datePublished\":\"2023-04-12T13:47:00+00:00\",\"dateModified\":\"2026-05-07T08:18:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/\"},\"wordCount\":77,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png\",\"keywords\":[\"Referentes_DR_2023\"],\"articleSection\":[\"Ebooks y Descargas\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/\",\"name\":\"Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png\",\"datePublished\":\"2023-04-12T13:47:00+00:00\",\"dateModified\":\"2026-05-07T08:18:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png\",\"width\":2154,\"height\":1020},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/referentes-email-marketing-digital-response-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.digitalresponse.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Referentes en Email Marketing seg\u00fan Digital Response 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#website\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitalresponse.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/digitalresponse\",\"https:\\\/\\\/x.com\\\/dresponse\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digital-response\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/en\\\/author\\\/jordi-puig\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/","og_locale":"en_GB","og_type":"article","og_title":"Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response","og_description":"Desde Digital Response hemos querido identificar qu\u00e9 marcas y empresas son referentes actuales en el mundo del email. Como resultado hemos elaborado este ebook donde parte del equipo ha hecho una selecci\u00f3n de aquellos emails que seg\u00fan su criterio son buenos ejemplos y siguen\u00a0best practices.","og_url":"https:\/\/www.digitalresponse.es\/en\/referentes-email-marketing-digital-response-2023\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2023-04-12T13:47:00+00:00","article_modified_time":"2026-05-07T08:18:03+00:00","og_image":[{"width":1024,"height":485,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35-1024x485.png","type":"image\/png"}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Referentes en Email Marketing seg\u00fan Digital Response 2023","datePublished":"2023-04-12T13:47:00+00:00","dateModified":"2026-05-07T08:18:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/"},"wordCount":77,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png","keywords":["Referentes_DR_2023"],"articleSection":["Ebooks y Descargas"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/","url":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/","name":"Referentes en Email Marketing seg\u00fan Digital Response 2023 - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png","datePublished":"2023-04-12T13:47:00+00:00","dateModified":"2026-05-07T08:18:03+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/04\/Captura-de-pantalla-2026-05-07-a-las-10.17.35.png","width":2154,"height":1020},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/referentes-email-marketing-digital-response-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Referentes en Email Marketing seg\u00fan Digital Response 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=13911"}],"version-history":[{"count":10,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13911\/revisions"}],"predecessor-version":[{"id":31945,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/13911\/revisions\/31945"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/31944"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=13911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=13911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=13911"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=13911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}