{"id":14384,"date":"2023-08-09T08:34:04","date_gmt":"2023-08-09T08:34:04","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=14384"},"modified":"2023-08-09T08:34:04","modified_gmt":"2023-08-09T08:34:04","slug":"email-marketing-las-mejores-tecnicas-de-redaccion","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/email-marketing-las-mejores-tecnicas-de-redaccion\/","title":{"rendered":"Email Marketing: The best copywriting techniques"},"content":{"rendered":"<p>The writing of emails is a fundamental action to achieve a certain prestige in the world of Email Marketing. <strong>Interesting and engaging content is much more likely to achieve successful results to meet the objective of our campaigns.<\/strong>.<\/p>\n\n\n\n<p>In our last blog posts, we have been talking about different aspects that can be useful to improve our Email Marketing campaigns, <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/emails-automatizados-como-adaptarlos-segun-su-estacionalidad\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/blog\/emails-automatizados-como-adaptarlos-segun-su-estacionalidad\/\">how to adapt automated systems to their seasonality<\/a>or <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/las-7-acciones-para-optimizar-nuestros-emails-automatizados\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/blog\/las-7-acciones-para-optimizar-nuestros-emails-automatizados\/\">different actions to optimise our automated<\/a> in order for subscribers to see the content we want to show them.<\/p>\n\n\n\n<p>In view of this, in this post we are going to look at a few <strong>techniques to excel at writing email marketing content <\/strong>with the aim of making it ideal for our subscribers to interact with it.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/08\/DR.pdf-12-1024x576.png\" alt=\"mejores t\u00e9cnicas de redacci\u00f3n en email marketing\" class=\"wp-image-14723\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4067\"><strong>How important is good email writing?<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The drafting of e-mails is mainly all about the <strong>set of images and text found in the body of the message<\/strong>that is, what our subscribers are going to see and read. Practically, all the objectives pursued with the writing of an email are related to the interaction of subscribers with the content that we offer them.&nbsp;<\/p>\n\n\n\n<p>The first essential step in making sense of all this is to write good subject lines. In our <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/la-linea-de-asunto-nuestra-mejor-aliada-o-nuestra-peor-enemiga\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/blog\/la-linea-de-asunto-nuestra-mejor-aliada-o-nuestra-peor-enemiga\/\">last post<\/a><strong> <\/strong>We gave you some tips on how to make them work properly.&nbsp;<\/p>\n\n\n\n<p>Once we have managed to attract the attention of our subscribers with our subject lines, the next step will be to show interesting content so that the users who receive it are <strong>interested in consuming the content they are going to find inside<\/strong>.&nbsp;<\/p>\n\n\n\n<p>To achieve this, <strong>we present the best copywriting techniques in email marketing.<\/strong>:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4067\">1. <strong>The PAS formula<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Problem<\/strong>. It is essential to ask oneself <strong>what is the problem encountered by our subscribers?<\/strong>. If from the first moment we manage to make an impact with this objective, we will get the attention of any user who has the problem you describe.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Agitation<\/strong>. Once you have presented the problem, shake it up. <strong>Put your finger on the sore spot, directly impact on their pains.<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u2013 Soluci\u00f3n<\/strong>. Once you have done this correctly, all that is left for you is to <strong>provide readers with a way to resolve <\/strong>the problems previously raised.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4067\">2. <strong>The 4Ps of Email Marketing<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Promise<\/strong> (<em>promise<\/em>). It consists of <strong>to get the reader's attention<\/strong>This is usually done through the use of subject lines, as the promise is aimed at getting the recipient of the mail to open it. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Image<\/strong> (<em>picture<\/em>). It has to <strong>developing the promise through an image<\/strong>. In other words, try to make the reader imagine themselves enjoying the benefit of your product or service. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Evidence<\/strong> (<em>proof<\/em>). In this section it is necessary to <strong>demonstrate how we resolve the pledge <\/strong>that we have offered at the beginning <strong>through technical information<\/strong> to back it up.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Push<\/strong> (<em>push<\/em>). This point consists of <strong>to give readers the opportunity to get their hands on the product. <\/strong>or service you have been offering throughout the mailing. <strong>by means of a CTA<\/strong>. This has to be original and in line with the email we have designed. <\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Analysis of an Under Armour marketing campaign where the 4P's technique is practised:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/08\/2-1024x576.png\" alt=\"an\u00e1lisis campa\u00f1a email marketing\" class=\"wp-image-14393\"\/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4067\">3. <strong>Storytelling in Email Marketing<\/strong><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Storytelling is a communicative skill.<\/strong> that can be applied to all branches of marketing and consists of telling stories that <strong>connect emotionally with readers<\/strong> and make them feel a unique experience.<\/p>\n\n\n\n<p>We are in a society where emotional engagement and motivation arise from a connection to story. People are drawn to stories. Therefore, <strong>Presenting a product through storytelling can make the product itself more attractive to users.<\/strong>.<\/p>\n\n\n\n<p>We can apply Storytelling in our Email Marketing in the following ways:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Case studies stories<\/strong>. It consists of explaining a satisfactory experience of one of our clients with the aim of demonstrating how we work.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u2013<\/strong> <strong>Reason why stories<\/strong>. It consists of explaining through a story why we are offering a product or service in a specific promotion.&nbsp;<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>- Vision stories<\/strong>. It consists of giving an explanation of the company's vision of changing the industry with the aim of transmitting emotions to users so that they feel identified with the brand.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you want to learn more about this technique, you will find more information at <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/storytelling-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/blog\/storytelling-email-marketing\/\">our post that talks about storytelling in more detail.&nbsp;<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>La redacci\u00f3n de los correos electr\u00f3nicos es una acci\u00f3n fundamental para conseguir cierto prestigio dentro del mundo del&nbsp;Email Marketing. Un contenido interesante y atractivo es mucho m\u00e1s probable que consiga tener resultados exitosos para cumplir el objetivo de nuestras campa\u00f1as. En nuestros \u00faltimos posts en el blog, hemos estado hablando sobre distintos aspectos que nos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-14384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing: Las mejores t\u00e9cnicas de redacci\u00f3n - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/email-marketing-las-mejores-tecnicas-de-redaccion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: Las mejores t\u00e9cnicas de redacci\u00f3n - Digital Response\" \/>\n<meta property=\"og:description\" content=\"La redacci\u00f3n de los correos electr\u00f3nicos es una acci\u00f3n fundamental para conseguir cierto prestigio dentro del mundo del&nbsp;Email Marketing. 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Un contenido interesante y atractivo es mucho m\u00e1s probable que consiga tener resultados exitosos para cumplir el objetivo de nuestras campa\u00f1as. 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