{"id":14471,"date":"2023-09-07T08:06:15","date_gmt":"2023-09-07T08:06:15","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=14471"},"modified":"2023-09-07T08:06:15","modified_gmt":"2023-09-07T08:06:15","slug":"impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/","title":{"rendered":"Boost your Lead Generation strategy: 5 infallible techniques to get them."},"content":{"rendered":"<p>In our <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/\">latest posts<\/a> In the blog, we have been talking mainly about aspects related to the world of Email Marketing. However, sometimes we forget that <strong>to be able to contact our subscribers, we first need to get them<\/strong>.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/DR.pdf-7-1024x576.png\" alt=\"T\u00e9cnicas para conseguir leads\" class=\"wp-image-14715\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Therefore, in this post, we are going to talk about <strong>the importance of leads in our campaigns <\/strong>and we are going to introduce you to its life cycle in the different stages of lead generation. In addition, we will also introduce you to several techniques that we consider essential for the growth of your database. <\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>What are the different stages in the lead generation process?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>As we all know, achieving <strong>a lead is synonymous with a potential customer<\/strong>This is because it is a person who has consented to give their personal contact details. For companies, this is of vital importance because they know with certainty that leads are people who <strong>have previously shown interest<\/strong> in them and, therefore, they are already at a more advanced step in the sales funnel.  However, in order to get a lead, we must first go through different stages.<\/p>\n\n\n\n<p>In the following image we can see schematically the different stages in the generation of leads together with the life cycle of the consumer. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/USUARIOS-MPP-20-e1693999423819-1024x484.png\" alt=\"Etapas en la Generaci\u00f3n de Leads\" class=\"wp-image-14507\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In the image above, we can see how the user changes from one stage to the next, starting as a stranger and ending as a loyal subscriber.<\/p>\n\n\n\n<p>As we have said, depending on the phase, different actions will be carried out to provide them with what they need at each moment in order to provide value in an efficient and personalised way. However, in this post <strong>we will focus on the conversion phase<\/strong>which consists of <strong>convert visitors into Leads<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/DR.pdf-1-1024x576.png\" alt=\"Etapa de Conversi\u00f3n\" class=\"wp-image-14472\" width=\"609\" height=\"342\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>What is Lead Generation?<\/strong><\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lead Generation <strong>is a technique we use to attract the attention and interest of leads.<\/strong>. It is a very valuable marketing technique, because as we have said before, in order to make use of our Email Automation, we must first get a window of subscribers to whom we can disseminate the communication that most interests us depending on the objectives we have as a brand.<\/p>\n\n\n\n<p>Here we are going to present different techniques that have proven to be very useful and necessary for the process of getting Leads:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">1. <strong><strong>Social media advertising<\/strong><\/strong><\/h4>\n\n\n\n<p>Social networks have proven to be one of the most effective techniques for getting leads. We know perfectly well that our target audience is present in them, either for leisure or business use. Therefore, we can take advantage of them to achieve an impact with our target with <strong>the goal of converting unknown users into leads. <\/strong><\/p>\n\n\n\n<p>An example would be the <a href=\"https:\/\/business.linkedin.com\/es-es\/marketing-solutions\/cx\/21\/12\/generate-leads?src=go-pa&amp;trk=sem-ga_campid.15581065090_asid.132602443593_crid.649028562471_kw.linkedin%20lead%20generation_d.c_tid.kwd-15572832799_n.g_mt.e_geo.1005424&amp;mcid=6877419428586250258&amp;cid=&amp;gclid=CjwKCAjwo9unBhBTEiwAipC118FzTRAbuL9cF_zo5C6NQJkll_38bsLf9MK7ifFnvWbGEjNivYP4dxoCvNMQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Linkedin forms<\/a>. This social network allows us to reach our target audience through different filters so that our content reaches the users we are interested in. Once our content appears in their feed, we will be able to get them to leave their personal information in exchange for valuable downloadable content.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">2. <strong>Creating valuable content<\/strong><\/h4>\n\n\n\n<p>This technique seems obvious, but you have to know how to make the most of it. Depending on the actions carried out by our brand, we will create one type of content or another. However, this must be eye-catching content that is interesting so that people do not want to miss it. We have to take into account who are the subscribers who read us and how they will follow us, <strong>We have to provide them with valuable content so that they are interested in it.<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">3. <strong>Landing Pages<\/strong><\/h4>\n\n\n\n<p>Also known as landing pages. These are very useful so that visitors, instead of being taken to your website, are taken to a page where they have <strong>easy access to the information or content they are looking for.<\/strong><\/p>\n\n\n\n<p>Click here <a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/guia-completa-todo-lo-que-necesitas-saber-sobre-el-partner-de-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/recursos-email-marketing\/guia-completa-todo-lo-que-necesitas-saber-sobre-el-partner-de-salesforce\/\">here<\/a> to see an example of our Landing Pages.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">4. <strong>CTA (Call to Action)<\/strong><\/h4>\n\n\n\n<p>CTAs are essential buttons or links for our brand. Without them, users who want to contact us will not be able to do so easily. Therefore, <strong>our content should always include CTAs that lead users to do what your content proposes to them in an easy way.&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/gestion-campanas-email-marketing-internacionales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-id=\"14474\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/4-300x300.png\" alt=\"cta\" class=\"wp-image-14474\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/www.digitalresponse.es\/en\/recursos-email-marketing\/gestion-campanas-email-marketing-internacionales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" data-id=\"14473\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/3-300x300.png\" alt=\"cta\" class=\"wp-image-14473\"\/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">5. <strong>Contact forms<\/strong><\/h4>\n\n\n\n<p>Contact forms are perhaps the most important elements in the Lead Generation technique. These <strong>will allow us to obtain detailed and specific information on users in order to be able to classify them effectively at a later date.<\/strong>. However, it should be noted that we cannot ask for just any information in the forms, as this could be intrusive.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>En nuestros \u00faltimos posts en el blog, hemos estado hablando principalmente sobre aspectos relacionados con el mundo del Email Marketing. No obstante, a veces se nos olvida que para poder contactar con nuestros suscriptores, primero tenemos que conseguirlos.&nbsp; Por lo tanto, en este post, vamos a hablar sobre la importancia que tienen los leads en [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-14471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impulsa tu estrategia de Generaci\u00f3n de Leads: 5 t\u00e9cnicas infalibles para conseguirlos. - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsa tu estrategia de Generaci\u00f3n de Leads: 5 t\u00e9cnicas infalibles para conseguirlos. - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En nuestros \u00faltimos posts en el blog, hemos estado hablando principalmente sobre aspectos relacionados con el mundo del Email Marketing. No obstante, a veces se nos olvida que para poder contactar con nuestros suscriptores, primero tenemos que conseguirlos.&nbsp; Por lo tanto, en este post, vamos a hablar sobre la importancia que tienen los leads en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-07T08:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/DR.pdf-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Impulsa tu estrategia de Generaci\u00f3n de Leads: 5 t\u00e9cnicas infalibles para conseguirlos.\",\"datePublished\":\"2023-09-07T08:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\"},\"wordCount\":820,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/DR.pdf-7.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\",\"url\":\"https:\/\/www.digitalresponse.es\/impulsa-tu-estrategia-de-generacion-de-leads-5-tecnicas-infalibles-para-conseguirlos\/\",\"name\":\"Impulsa tu estrategia de Generaci\u00f3n de Leads: 5 t\u00e9cnicas infalibles para conseguirlos. - 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