{"id":14594,"date":"2023-10-02T10:33:58","date_gmt":"2023-10-02T10:33:58","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=14594"},"modified":"2023-10-02T10:33:58","modified_gmt":"2023-10-02T10:33:58","slug":"todo-lo-que-no-sabias-sobre-el-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/todo-lo-que-no-sabias-sobre-el-sms-marketing\/","title":{"rendered":"Everything you didn't know about SMS Marketing"},"content":{"rendered":"<p>During the <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.digitalresponse.es\/blog\/\">latest blog posts<\/a>We have been talking many times about the importance of Email Marketing and how our company can benefit from excellent mailings to achieve our goals.<\/p>\n\n\n\n<p>So now let's talk about the <strong>SMS Marketing<\/strong>another technique compatible with Email Marketing that is really effective. So, if you want to continue to improve your customer relations and at the same time achieve good results, this is for you.&nbsp;<\/p>\n\n\n\n<p>Previously, we were looking at <a href=\"https:\/\/www.digitalresponse.es\/en\/blog\/integrar-sms-marketing-estrategia-relacional-interactiva\/\" target=\"_blank\" rel=\"noreferrer noopener\">several ways on how to integrate SMS Marketing<\/a>The following is always kept in mind that it is a medium <strong>much more intimate<\/strong> than Email Marketing.<\/p>\n\n\n\n<p>In this post, we are going to talk about the <strong>SMS Marketing<\/strong> and we will see why it is a very interesting action to take into account. In addition, we are going to introduce you to <strong>different techniques<\/strong> that we can realise through its use, and finally, <strong>the benefits<\/strong> we get from running this type of campaign.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/09\/DR.pdf-5-1-1024x576.png\" alt=\"Marketing por SMS\" class=\"wp-image-14634\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In recent years, marketing experts have taken advantage of the <strong>dependence that exists between people and mobile devices<\/strong>. It is undeniable that nowadays, if we think of our customers, we will almost certainly imagine them using their mobile device, or even with it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>What are the proven metrics of SMS Marketing?<\/strong><\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Therefore, through the use of SMS Marketing, we have been able to observe how the <strong>OPENINGS RATE<\/strong> we get is really high. According to <a href=\"https:\/\/www.smscomparison.com\/sms-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>SMS comparison<\/em><\/a>70% of users open our mailings within 5 minutes of receiving them, 90% open them within 30 minutes, and finally, by 2023, the open rate has reached an average of <strong>average opening rate of 98%.<\/strong><\/p>\n\n\n\n<p><br>The <strong>click-through rate<\/strong> is also a noteworthy metric. According to a report by<a href=\"https:\/\/simpletexting.com\/blog\/text-sms-marketing-statistics-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>SimpleTexting<\/em><\/a>We have seen how digital marketers using SMS marketing have seen click-through rates of <strong>between 20% and 35%.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>What are the benefits of SMS campaigns?<\/strong><\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Direct and effective channel<\/span><\/strong>. It is a direct channel that taking into account the metrics obtained, <strong>will almost certainly ensure a good open and click-through rate.<\/strong><\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Very economical channel<\/span><\/strong>. SMS Marketing is <strong>one of the cheapest channels<\/strong>It allows us to send mass mailings at a very affordable price.<\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Under-exploited channel<\/span>. <\/strong>Nowadays, particularly in Spain, the use of SMS Marketing <strong>has been virtually unexploited<\/strong>. Therefore, it may be a good way to differentiate yourself from your competitors and contact your customers through a less exploited channel.<\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Complementary channel<\/span><\/strong>. As we said at the beginning, it's a perfect channel if you are looking for <strong>a way to reach out to your customers through a different channel<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>What kind of campaigns can we carry out using SMS Marketing?<\/strong><\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Reminders<\/span><\/strong>.  These can be very useful if we are interested in <strong>remember<\/strong> by SMS notifications of appointments, bookings, events, etc.<\/p>\n\n\n\n<p><strong>\u2013<\/strong> <strong><span style=\"text-decoration: underline;\">Confirmations<\/span><\/strong>. These campaigns can also be very useful for <strong>assure users that some of their actions have been successfully completed<\/strong>such as a purchase, a registration, or a subscription.<\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Order status<\/span><\/strong>. These mailings, which may follow confirmation campaigns,<strong> serve to inform the customer about the status of the order.<\/strong> which it has previously purchased. <\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Special dates<\/span><\/strong>. These campaigns are really useful. These <strong>consist of taking advantage of occasional days<\/strong> to send SMS and get more sales, whether it's Black Friday, Mother's Day, or your customer's birthday.  <\/p>\n\n\n\n<p><strong>\u2013 <span style=\"text-decoration: underline;\">Offers and promotions<\/span><\/strong>. As with other channels, SMS Marketing can also be used for the following purposes <strong>disseminate promotions with the aim of informing users and encouraging subsequent purchases.<\/strong> <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Durante los \u00faltimos posts en el blog, hemos estado hablando muchas veces sobre la importancia del Email Marketing y c\u00f3mo nuestra empresa puede beneficiarse de unos env\u00edos excelentes para conseguir nuestros objetivos. Ahora pues, vamos a hablar del SMS Marketing, otra t\u00e9cnica compatible con el Email Marketing que es realmente eficaz. Por lo tanto, si [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-14594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todo lo que no sab\u00edas sobre el SMS Marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/todo-lo-que-no-sabias-sobre-el-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todo lo que no sab\u00edas sobre el SMS Marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Durante los \u00faltimos posts en el blog, hemos estado hablando muchas veces sobre la importancia del Email Marketing y c\u00f3mo nuestra empresa puede beneficiarse de unos env\u00edos excelentes para conseguir nuestros objetivos. Ahora pues, vamos a hablar del SMS Marketing, otra t\u00e9cnica compatible con el Email Marketing que es realmente eficaz. 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