{"id":1466,"date":"2013-04-21T12:28:33","date_gmt":"2013-04-21T10:28:33","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1466"},"modified":"2013-04-21T12:28:33","modified_gmt":"2013-04-21T10:28:33","slug":"consejos-para-lograr-un-call-to-action-eficaz","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/consejos-para-lograr-un-call-to-action-eficaz\/","title":{"rendered":"Tips for an effective Call To Action"},"content":{"rendered":"

In a previous post<\/a> coment\u00e1bamos 3 reglas b\u00e1sicas a tener en cuenta a la hora de dise\u00f1ar un emailing: la alineaci\u00f3n con la marca, la jerarqu\u00eda de los contenidos a lo largo del dise\u00f1o y las t\u00e9cnicas para llamar a la acci\u00f3n.
\nVamos a desarrollar en este post con un poco m\u00e1s de detalle la cuesti\u00f3n clave de las llamadas a la acci\u00f3n. Una vez captada la atenci\u00f3n del usuario y transmitido el mensaje principal, el siguiente paso es moverlo a la acci\u00f3n mediante el uso de una llamada clara y eficaz.
\n
\nLa llamada a la acci\u00f3n no tiene porqu\u00e9 ser \u00fanica, puesto que dentro del contenido del email podemos ofrecer informaci\u00f3n relevante que acompa\u00f1e al mensaje principal, y esta informaci\u00f3n deber incluir su propia llamada.
\nEs conveniente disponer distintas llamadas a la acci\u00f3n a lo largo del cuerpo del mensaje, y hacerlo teniendo en cuenta que la lectura de un emailing sigue el patr\u00f3n de un escaneo de arriba a bajo y de lado a lado (zigzag). Cuantos m\u00e1s enlaces clickables dispongamos a lo largo del cuerpo del mensaje, mayor ser\u00e1 la tasa de click.
\n 
\nEl incremento del spam ha hecho que los filtros de correo no deseado penalicen frases tales como \u201chaz click aqu\u00ed\u201d o \u201cpincha aqu\u00ed\u201d. Una t\u00e1ctica pare evitar estas situaciones consiste en el uso de CTAs gr\u00e1ficos. Tambi\u00e9n podemos cambiar el copy con textos alineados con el contexto. No debemos olivdar, sin embargo, que cuanto m\u00e1s llamativo sea el CTA, mayor ser\u00e1 la posibilidad de click.
\nOtra consideraci\u00f3n respecto a los call to action es que pueden incluirse en la cabecera del email, de tal manera que en modo de vista previa el usuario pueda interactuar r\u00e1pidamente.
\nLos call to action en la cabecera y preheader ayudan a fijar la acci\u00f3n cuando el cuerpo del email no est\u00e1 visible (vista previa e im\u00e1genes bloqueadas).
\n 
\n <\/p>","protected":false},"excerpt":{"rendered":"

En un post anterior coment\u00e1bamos 3 reglas b\u00e1sicas a tener en cuenta a la hora de dise\u00f1ar un emailing: la alineaci\u00f3n con la marca, la jerarqu\u00eda de los contenidos a lo largo del dise\u00f1o y las t\u00e9cnicas para llamar a la acci\u00f3n. Vamos a desarrollar en este post con un poco m\u00e1s de detalle la […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,39],"tags":[61],"post_folder":[],"class_list":["post-1466","post","type-post","status-publish","format-standard","hentry","category-blog","category-diseno-de-emails","tag-call-to-action"],"acf":[],"yoast_head":"\nConsejos para lograr un Call To Action eficaz - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/consejos-para-lograr-un-call-to-action-eficaz\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consejos para lograr un Call To Action eficaz - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En un post anterior coment\u00e1bamos 3 reglas b\u00e1sicas a tener en cuenta a la hora de dise\u00f1ar un emailing: la alineaci\u00f3n con la marca, la jerarqu\u00eda de los contenidos a lo largo del dise\u00f1o y las t\u00e9cnicas para llamar a la acci\u00f3n. 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