{"id":14732,"date":"2023-11-03T11:43:19","date_gmt":"2023-11-03T11:43:19","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=14732"},"modified":"2023-11-03T11:43:19","modified_gmt":"2023-11-03T11:43:19","slug":"revive-tu-lista-de-suscriptores-con-campanas-de-reactivacion","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/revive-tu-lista-de-suscriptores-con-campanas-de-reactivacion\/","title":{"rendered":"Revive your subscriber list with Reactivation Campaigns."},"content":{"rendered":"

During different posts in this blog<\/a>We have talked about the importance of segmenting our lists so that our mailings have the maximum possible impact on our subscribers. <\/p>\n\n\n\n

While we are constantly thinking of strategies to generate a close link<\/strong> with our most active subscribers, it is also important to know that we are trying to recovering the relationship<\/strong> with our inactive subscribers is also important.<\/p>\n\n\n\n

These users can be of great value to us because we know that at some point they have been interested in our brand and, therefore, have been a potential customer. In addition, it is interesting to study their experience with us to see where they left off and in this way observe if we are failing in any point repeatedly.<\/p>\n\n\n\n

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\"Campa\u00f1as<\/figure>\n\n\n\n
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Thus, email reactivation campaigns play a key role in our database. Often, we tend to think that the only subscribers to whom we should pay attention and direct all our efforts are those who are active on a daily basis. Nothing could be further from the truth.<\/p>\n\n\n\n

In this post, we are going to talk about very important aspects to take into account when carrying out a reactivation campaign, going through the different steps to achieve the desired objective: to recover the subscribers' activity.<\/p>\n\n\n\n

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What is an Email Reactivation Campaign?<\/strong><\/h4>\n\n\n\n

To answer this question properly, we must first of all know what are the inactive users<\/strong>. These are basically those who have not carried out any type of action with our brand, that is to say, who have not interacted with our shipments for a period of time<\/strong>. <\/p>\n\n\n\n

Knowing this, revival campaigns are a specialised tool to combat this adversity.<\/strong>. These are aimed at restoring relationships with all inactive subscribers on our mailing lists.<\/p>\n\n\n\n

However, carrying out this type of campaign is not a simple action, as it requires time and a previous study of our list of subscribers.<\/p>\n\n\n\n

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What actions do we need to take to make them successful?<\/strong><\/h4>\n\n\n\n

In order to run an excellent email reactivation campaign, the following steps must be taken:<\/p>\n\n\n\n

1. Identify, classify and set objectives.<\/strong> This first step is critical. In order to be successful, we need to know exactly who our subscribers are. Therefore, we must investigate in our subscriber lists which are those who have not been interacting with our mailings for some time, and then group them together to be able to set up our reactivation campaigns. Finally, we will have to establish different objectives to be able to evaluate the performance of the campaigns once they are finished. <\/p>\n\n\n\n

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2. Create relevant content.<\/strong> This step is a set of actions that must be well worked out if you want to be successful. Look for originality, be creative and seek to connect with your subscribers so that they feel attracted and decide to interact with your brand. <\/p>\n\n\n\n

The following aspects should be highlighted:<\/p>\n\n\n\n

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