{"id":15092,"date":"2024-05-08T09:17:42","date_gmt":"2024-05-08T09:17:42","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15092"},"modified":"2024-05-08T09:17:42","modified_gmt":"2024-05-08T09:17:42","slug":"charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm-2","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm-2\/","title":{"rendered":"Eye-opening talks with professionals in the Email Marketing, Marketing Automation and CRM industry"},"content":{"rendered":"<p>Half a year ago he was born <a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\"><strong>What's in your Inbox?<\/strong><\/a>a Digital Response podcast in which we keep you up to date with the latest news. <strong>revealing conversations with industry professionals<\/strong> with the aim of exploring the most effective methods for success. <\/p>\n\n\n\n<p>Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of <strong>Email Marketing<\/strong>,<strong> Marketing Automation <\/strong>y<strong> CRM<\/strong><\/p>\n\n\n\n<p>So, in this post, we are going to see valuable content from the hand of<strong> five professionals<\/strong> who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=a22edc4801844b94\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/Imagen-cta-email-1024x216.png\" alt=\"\" class=\"wp-image-14840\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">1. Ver\u00f3nica P\u00e9rez de <a href=\"https:\/\/www.jdsports.es\/?gad_source=1&amp;gclid=CjwKCAjwouexBhAuEiwAtW_ZxwewbYCUN4y_GLLL_SjvIeZbz_cKxY0PH7vAj9TL5gAUaFOXxi5ZExoCdkgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.jdsports.es\/?gad_source=1&amp;gclid=CjwKCAjwouexBhAuEiwAtW_ZxwewbYCUN4y_GLLL_SjvIeZbz_cKxY0PH7vAj9TL5gAUaFOXxi5ZExoCdkgQAvD_BwE\">JD Sports<\/a><\/h4>\n\n\n\n<p>On this occasion we were lucky enough to speak with <a href=\"https:\/\/www.linkedin.com\/in\/veronica-perez-emarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/veronica-perez-emarketing\/\"><strong>Veronica Perez<\/strong><\/a>, <strong>CRM Manager<\/strong> at JD Sports, the British sports fashion and private label company operating in 19 territories. <br><br>In this chapter, we have been talking about how to bring the <strong>multi-channel strategies<\/strong> to the next level, to achieve success in the competitive world of sportswear. In addition, Veronica tells us how the channel evolved. <strong>email marketing after the pandemic<\/strong> at JD Sports, and the technological challenges they have faced. <br><br>If you want to know which are the <strong>key metrics<\/strong> that they use on a daily basis to obtain <strong>valuable insights and impactful results<\/strong>this podcast is for you. <\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"8.  Veronica Perez of JD Sports\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/zSC_nDBP0xU?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">2. Pilar Romero de <a href=\"https:\/\/adevinta.es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/adevinta.es\/\">Adventia<\/a><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this chapter, we interview<strong> <a href=\"https:\/\/www.linkedin.com\/in\/pilbarello\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/pilbarello\/\">Pilar Romero<\/a><\/strong>,<strong> Content Manager<\/strong> in the marketing department of ADEVINTA Spain, the largest <strong>online classifieds<\/strong> of the West, where he works in the verticals of <strong>Coches.net and Motos.net<\/strong>. <\/p>\n\n\n\n<p>In this conversation, we were talking about <strong>how they use CRM to share the information they gather with their customers<\/strong> of Coches.net and Motos.net, and thus be on your <strong>\"top of mind<\/strong>. <\/p>\n\n\n\n<p>In addition, we also delved into the <strong>personalisation strategy<\/strong> of these contents and the segmentation of its users. Join us as Pilar Romero immerses us in the exciting world of Spain's leading motoring media.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"9. Pilar Romero of Adevinta\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/B-3CpDCn_OU?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">3. Miguel Fenoglio de <a href=\"https:\/\/eu.dlink.com\/es\/es\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/eu.dlink.com\/es\/es\">D-Link Europe<\/a><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this episode, we interview <strong><a href=\"https:\/\/www.linkedin.com\/in\/miguelfenoglio\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/miguelfenoglio\/\">Miguel Fenoglio<\/a><\/strong>, <strong>Digital Marketing Manager<\/strong> at D-Link Europe, a multinational company that is dedicated to the <strong>manufacture of advanced hardware for computer networks<\/strong>. <\/p>\n\n\n\n<p>In this conversation, we talk about how <strong>managing an international CRM team<\/strong> covers up to 30 countries, in a <strong>decentralised multinational<\/strong> with different cultures and languages. In addition, they highlight the importance of <strong>quality of content<\/strong> and in the <strong>segmentation <\/strong>for a strategy and campaign to work. <\/p>\n\n\n\n<p>Join us as Miguel Fenoglio shares his knowledge and experience in the world of Digital Marketing with a notorious background in the B2B and consumer electronics industry.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"10. Miguel Fenoglio of D-Link Europe\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/4RnU5SzTni4?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">4. Ana Tejeiro de <a href=\"https:\/\/www.ing.es\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.ing.es\/\">ING<\/a><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this new podcast, we talked to <a href=\"https:\/\/www.linkedin.com\/in\/ana-tejeiro-59385390\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/ana-tejeiro-59385390\/\"><strong>Ana Tejeiro<\/strong><\/a>, <strong>Customer Journey Expert<\/strong> in the communications chapter of ING. <\/p>\n\n\n\n<p>In this conversation, we talk about the importance of <strong>getting to know the client<\/strong> <strong>for modelling and profiling<\/strong>These are indispensable tools for a company's communication. In addition, the guest tells us how, in one of her previous experiences, she managed to protect herself against a <strong>reputation crisis in your email chains<\/strong>. And also, how it has created campaigns by introducing the <strong>use of predictive modelling<\/strong>. <\/p>\n\n\n\n<p>Join us as Ana Tejeiro shares her insights on how to develop the perfect strategy for various communications, campaigns and channels.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"11 Ana Tejeiro of ING\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/ohz4szh7PI8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">5. Miguel Abrantes of <a href=\"https:\/\/www.free2move.com\/es-ES\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.free2move.com\/es-ES\/\">Free2move<\/a><\/h4>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this last chapter, we interview<strong> <a href=\"https:\/\/www.linkedin.com\/in\/miguelabrantes1\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/miguelabrantes1\/\">Miguel Abrantes<\/a><\/strong>, <strong>CRM Manager<\/strong> in Free2move. <\/p>\n\n\n\n<p>In their conversation, we present the <strong>mobility sector<\/strong> through the experience of a CRM Manager. They also discuss effective strategies for <strong>cleaning of databases<\/strong>and how they can go hand in hand with <strong>revitalisation campaigns<\/strong> <strong>of users through incentives<\/strong>. In addition, the guest tells us how he uses the <strong>segmentation through increasingly fine-tuning your company's communications<\/strong>. <\/p>\n\n\n\n<p>Join us as Miguel Abrantes shares with us his knowledge on how to <strong>deliver the most relevant message to the right segment<\/strong>We are a perfect match between what the audience expects and what we have to deliver.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"12.  Miguel Abrantes of Free2move\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/bxk8YeaZhPU?start=46&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\"><strong>Do you want to come as a guest?<\/strong><\/h2>\n\n\n\n<p>If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at&nbsp;<strong><span \n                data-original-string='WsqDYcKdR+iHyHoHd5\/Shw==fc6UZJwNje1nfpIQiAEN84wemx+YWExQlWaiL4B1zHZBlM='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>jp<span class=\"apbct-blur\">***<\/span>@<span class=\"apbct-blur\">*************<\/span>se.es<\/span><\/strong>&nbsp;or contact me by&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jordipuiguriz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<p>Remember that&nbsp;<strong>you can also listen to us through the platforms&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=90d90b49a88441e7\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/qu%C3%A9-hay-en-tu-inbox\/id1711218884?ign-itscg=30200&amp;ign-itsct=podtail_podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a>, e&nbsp;<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\">ivoox<\/a><\/strong>!<br><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/1-e1702471317582-1024x397.png\" alt=\"\" class=\"wp-image-14862\"\/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Hace ya medio a\u00f1o naci\u00f3 \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos conversaciones reveladoras con profesionales del sector con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hace ya medio a\u00f1o naci\u00f3 \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos conversaciones reveladoras con profesionales del sector con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. 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