{"id":15174,"date":"2024-06-12T11:19:27","date_gmt":"2024-06-12T11:19:27","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15174"},"modified":"2024-06-12T11:19:27","modified_gmt":"2024-06-12T11:19:27","slug":"3a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/3a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/","title":{"rendered":"3rd EDITION: Eye-opening Talks with professionals from the Email Marketing, Marketing Automation and CRM sector."},"content":{"rendered":"<p>Half a year ago he was born&nbsp;<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>What's in your Inbox?<\/strong><\/a>a Digital Response podcast in which we keep you up to date with the latest news.&nbsp;<strong>revealing conversations with industry professionals<\/strong>&nbsp;with the aim of exploring the most effective methods for success.<\/p>\n\n\n\n<p>Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of&nbsp;<strong>Email Marketing<\/strong>,<strong>&nbsp;Marketing Automation&nbsp;<\/strong>y<strong>&nbsp;CRM<\/strong><\/p>\n\n\n\n<p>So, in this post, we are going to see valuable content from the hand of<strong>\u00a0five professionals<\/strong>\u00a0who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=a22edc4801844b94\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/Imagen-cta-email-1024x216.png\" alt=\"\" class=\"wp-image-14840\"\/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">1. <a href=\"https:\/\/www.linkedin.com\/in\/carlos-regli-ord%C3%B3%C3%B1ez-7a69ba10a\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/carlos-regli-ord%C3%B3%C3%B1ez-7a69ba10a\/\">Carlos Regli <\/a>of Sevilla FC<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this episode, we interview Carlos Regli, CRM Manager in the <a href=\"https:\/\/sevillafc.es\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seville<\/strong> <strong>FC<\/strong><\/a>. We dive into the world of CRM through football teams and the <strong>user experience management<\/strong> of their fans. In addition, we discuss how platforms such as the <strong>SMS<\/strong> for some specific segments. And also, how <strong>merging different channels to impact followers<\/strong>.<\/p>\n\n\n\n<p>Join us as Carlos Regli gives us valuable insights into metrics and powerful tools in this exciting sector.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"13. Carlos Regli of Sevilla FC\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/iaVZj6K0VQA?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">2.  <a href=\"https:\/\/www.linkedin.com\/in\/rogerbretau\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/rogerbretau\/\">Roger Bretau<\/a> of iContainers<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On this occasion, we interviewed Roger Bretau, Demand Generation Manager at <a href=\"https:\/\/www.icontainers.com\/es\/?show=modal&amp;creative=415329546669&amp;keyword=icontainers&amp;matchtype=e&amp;network=g&amp;device=c&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Brand_ES&amp;utm_adgroup=icontainers_e&amp;utm_term=icontainers&amp;gad_source=1&amp;gclid=CjwKCAjwjqWzBhAqEiwAQmtgT6QzB7f1ytPFcvRK19u6ul0i2arqon7SV2j6TW9wqogge73D0LRkPBoC8eoQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>iContainers<\/strong><\/a>belonging to the Agility group. In the conversation, Roger introduces us to the iContainers business model, which is related to the <strong>international shipments and the logistical process this entails.<\/strong>.<br><br>In addition, our guest explains what it means to be a<strong> Demand Generation Manager<\/strong> and how he manages to pass the <strong>more qualified leads to the sales department through Inbound strategies.<\/strong>. They also discuss how they use AI in this lead allocation process, as well as possible challenges the industry needs to address in the short term.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"14. Roger Bretau of iContainers\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/p9WOVsIg8V8?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">3. <a href=\"https:\/\/www.linkedin.com\/in\/carmecharles\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/carmecharles\/\">Carme Charles<\/a> of 3CAT<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>On this occasion we interviewed Carme Charles, Customer Experience Manager at <a href=\"https:\/\/www.ccma.cat\/3cat\/#onboarding=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>3CAT<\/strong><\/a>La Corporaci\u00f3 Catalana de Mitjans Audiovisuals.<\/p>\n\n\n\n<p>In this podcast, Carme gives us a vision of CRM from a completely different perspective to what we are used to. In their conversation, they delve theoretically into the literature behind a CRM.<strong> segmentation process<\/strong>From small achievements and even starting with our company, to holistic and long-term strategies. Finally, he shares a number of valuable personal experiences to understand this philosophy under the application of good practices.<\/p>\n\n\n\n<p>Join us as Carme Charles shows us how to start from the <strong>360\u00b0 definition of our client to achieve scalability in our projects<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"15. Carme Charles of 3Cat\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/qESC0s_IbDc?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">4. <a href=\"https:\/\/www.linkedin.com\/in\/jordigabarro\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/jordigabarro\/\">Jordi Gabarr\u00f3<\/a> of Conforama Ib\u00e9rica<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this episode, we interview Jordi Gabarr\u00f3, CRM &amp; Loyalty Manager at <a href=\"https:\/\/www.conforama.es\/?gad_source=1&amp;gclid=CjwKCAjwjqWzBhAqEiwAQmtgT0nNuGHV9zlIoo_38V7Pr0hDpBeQh0UKDo9to6nuZAaXTSJwLxVUVBoC-CMQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Conforama<\/strong><\/a>. In his conversation, Jordi shares examples and real cases of how a CRM Manager must go beyond the data and apply logic to see what is behind the actions of customers. In addition to numerous examples, our guest focuses on the importance of creativity and how we can reach what the machines can't yet.<\/p>\n\n\n\n<p>Join us as Jordi Gabarr\u00f3 explains how he manages the database and its interconnection in his niche market.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"16. Jordi Gabarr\u00f3 of Conforama\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/u1807bcft4Q?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">5. <a href=\"https:\/\/www.linkedin.com\/in\/ignasift\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/ignasift\/\">Ignasi Figueras<\/a> from Housfy<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lastly, we interviewed Ignasi Figueras, CRM Manager at <a href=\"https:\/\/housfy.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search-new-brand-all-all&amp;utm_content=47579068988&amp;utm_term=housfy&amp;gad_source=1&amp;gclid=CjwKCAjwjqWzBhAqEiwAQmtgTwBZhMDlVU5Cyx0kQB2DN7wfU9LP3Fx6TZEol95cjsH0F1nRec8SpRoCstgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/housfy.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=search-new-brand-all-all&amp;utm_content=47579068988&amp;utm_term=housfy&amp;gad_source=1&amp;gclid=CjwKCAjwjqWzBhAqEiwAQmtgTwBZhMDlVU5Cyx0kQB2DN7wfU9LP3Fx6TZEol95cjsH0F1nRec8SpRoCstgQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Housfy<\/strong><\/a><\/a>. In his conversation, we will go into detail about the challenges that Housfy faces in managing the different channels and targets, including unifying these communication channels and opening up new ones. We will also see how Ignasi gives vital importance to the customer, and we will delve into issues such as the user experience, as one of his proposals is to communicate effectively with his audience.<\/p>\n\n\n\n<p>Join us as Ignasi Figueras talks about deliverability as a key factor for any Manager, as well as the success of a CRM strategy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"17. Ignasi Figueras of Housfy\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/h9Qn7dn_QnU?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">Do you want to come as a guest?<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at&nbsp;<strong><span \n                data-original-string='UknKmSlCMlxuvDpkff6fDQ==fc6jKN2O3cURGxK7illsxPD5l2gwXS\/j2Ylf7xYJ8sGAXE='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>jp<span class=\"apbct-blur\">***<\/span>@<span class=\"apbct-blur\">*************<\/span>se.es<\/span><\/strong>&nbsp;or contact me by&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jordipuiguriz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<p>Remember that\u00a0<strong>you can also listen to us through the platforms\u00a0<a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=90d90b49a88441e7\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/qu%C3%A9-hay-en-tu-inbox\/id1711218884?ign-itscg=30200&amp;ign-itsct=podtail_podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a>, e\u00a0<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\">ivoox<\/a><\/strong>!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/1-e1702471317582-1024x397.png\" alt=\"\" class=\"wp-image-14862\"\/><\/figure>\n\n\n\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Hace ya medio a\u00f1o naci\u00f3&nbsp;\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos&nbsp;conversaciones reveladoras con profesionales del sector&nbsp;con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa el [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/3a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hace ya medio a\u00f1o naci\u00f3&nbsp;\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos&nbsp;conversaciones reveladoras con profesionales del sector&nbsp;con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. 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