{"id":15303,"date":"2024-07-31T10:11:07","date_gmt":"2024-07-31T10:11:07","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15303"},"modified":"2024-07-31T10:11:07","modified_gmt":"2024-07-31T10:11:07","slug":"4a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/4a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/","title":{"rendered":"4th EDITION: Eye-opening Talks with professionals from the Email Marketing, Marketing Automation and CRM industry"},"content":{"rendered":"<p>Some time ago, the <a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\">What's in your Inbox?<\/a>a Digital Response podcast in which we keep you up to date with the latest news. <strong>revealing conversations with industry professionals<\/strong> with the aim of exploring the most effective methods for success. <\/p>\n\n\n\n<p>Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of <strong>Email Marketing<\/strong>,<strong> Marketing Automation <\/strong>y<strong> CRM<\/strong>.<\/p>\n\n\n\n<p>So, in this post, we are going to see valuable content from the hand of<strong> five professionals<\/strong> who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/Imagen-cta-post-1024x269.png\" alt=\"\" class=\"wp-image-14837\"\/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">1. <a href=\"https:\/\/www.linkedin.com\/in\/yago-corbelle\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/yago-corbelle\/\">Yago Corbell<\/a>e of Meli\u00e1 Hotels<\/h4>\n\n\n\n<p>In this new chapter, we interview <strong>Yago Corbelle<\/strong>, Own Channels Specialist in <strong>Meli\u00e1 Hotels International<\/strong>.<\/p>\n\n\n\n<p>In his conversation, Yago gives us an insight into his journey over the years at Meli\u00e1, as well as the most powerful challenges he has faced in the field of CRM and Marketing Automation, introducing digitisation and data. In addition, we will also delve into how to manage such a large volume of content and language versions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"18. Yago Corbelle of Meli\u00e1 Hotels International\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/nCbk9OcQE4s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">2. <a href=\"https:\/\/www.linkedin.com\/in\/marialaurarobol\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/marialaurarobol\/\">Laura Robol<\/a><\/h4>\n\n\n\n<p>On this occasion, we dive into a conversation with <strong>Maria Laura Robol<\/strong>She is an expert with more than 30 years of experience in the field of marketing, especially in marketing automation and email marketing.<\/p>\n\n\n\n<p>From analogue marketing to her specialisation in the Salesforce ecosystem, Maria Laura shares her invaluable<strong> reflections on emerging trends, the impact of artificial intelligence and personalisation<\/strong>.<\/p>\n\n\n\n<p>In addition, discover the most in-demand profiles in the <strong>Salesforce ecosystem<\/strong>From functionaries to developers and architects, as well as industries that are leading the way in implementing effective digital marketing strategies.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"19. Maria Laura Robol\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/vBbA1rEvefM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">3. <a href=\"https:\/\/www.linkedin.com\/in\/alvaromartinezin\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/alvaromartinezin\/\">\u00c1lvaro Mart\u00ednez<\/a> of RAPPI<\/h4>\n\n\n\n<p>In this episode, we dive into the world of delivery via the company <strong>RAPPI<\/strong>with our guest <strong>\u00c1lvaro Mart\u00ednez<\/strong>.<\/p>\n\n\n\n<p>We will explore the ins and outs of this revolutionary company that has transformed the way we order food and other products. <strong>From customer management to growth strategies, we will discover the secrets behind the company's success.<\/strong>.<\/p>\n\n\n\n<p>Get ready to discover the world of logistics, digital marketing and artificial intelligence.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"20.  \u00c1lvaro Mart\u00ednez de RAPPI\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/LYtvBMpc_jE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">4. <a href=\"https:\/\/www.linkedin.com\/in\/maribel-garc%C3%ADa-expertecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/maribel-garc%C3%ADa-expertecommerce\/\">Maribel Garcia<\/a> of AENOR<\/h4>\n\n\n\n<p>In this interview, we take a closer look at the world of email marketing with <strong>Maribel Garc\u00eda<\/strong>who shares with us how <strong>AENOR<\/strong>a leading certification company, uses the power of email to generate sales of technical standards.<\/p>\n\n\n\n<p><strong>From segmentation to automations and database quality, every detail counts in this strategy.<\/strong>. Discover how email continues to be a powerful tool in the B2B world.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"21. Maribel Garc\u00eda of AENOR\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/3v7FKEHUa1Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">5. <a href=\"https:\/\/www.linkedin.com\/in\/simon-hernandez-90205866\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/simon-hernandez-90205866\/\">Sim\u00f3n Hern\u00e1ndez<\/a> Roche<\/h4>\n\n\n\n<p>In this episode, we delve into the world of email marketing with <strong>Sim\u00f3n Hern\u00e1ndez<\/strong>Marketing Automation Specialist at <strong>Roche<\/strong>.<\/p>\n\n\n\n<p>Do not hesitate to watch the interview if you are interested in seeing how Simon and his team <strong>manage communications for up to 40 countries<\/strong>standardising customer journeys and optimising the use of data to drive effective strategies. <strong>From the challenges of customisation to the balance between standardisation and creativity<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Sim\u00f3n Hern\u00e1ndez de Roche\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/joLjazYBALo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">Do you want to come as a guest?<\/h3>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at&nbsp;<strong><span \n                data-original-string='A1CvkqyJiQk1M672u7QctQ==fc6h4h2KtT7CclrUGHT9+9LMkJXBwWa\/Jxspogf0VmqHjM='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>jp<span class=\"apbct-blur\">***<\/span>@<span class=\"apbct-blur\">*************<\/span>se.es<\/span><\/strong>&nbsp;or contact me by&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jordipuiguriz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<p>Remember that\u00a0<strong>you can also listen to us through the platforms\u00a0<a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=90d90b49a88441e7\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/qu%C3%A9-hay-en-tu-inbox\/id1711218884?ign-itscg=30200&amp;ign-itsct=podtail_podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a>, e\u00a0<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\">ivoox<\/a><\/strong>!<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/1-e1702471317582-1024x397.png\" alt=\"\" class=\"wp-image-14862\"\/><\/figure>\n\n\n\n<div style=\"height:86px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Hace ya un tiempo naci\u00f3 \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos conversaciones reveladoras con profesionales del sector con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/4a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hace ya un tiempo naci\u00f3 \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos conversaciones reveladoras con profesionales del sector con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. 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