{"id":15355,"date":"2024-10-10T08:58:14","date_gmt":"2024-10-10T08:58:14","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15355"},"modified":"2024-10-10T08:58:14","modified_gmt":"2024-10-10T08:58:14","slug":"5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/","title":{"rendered":"5th EDITION: Insightful talks with professionals from the Email Marketing, Marketing Automation and CRM sector."},"content":{"rendered":"<p>One year ago today he was born&nbsp;<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\">What's in your Inbox?<\/a>a Digital Response podcast in which we keep you up to date with the latest news.&nbsp;<strong>revealing conversations with industry professionals<\/strong>&nbsp;with the aim of exploring the most effective methods for success.<\/p>\n\n\n\n<p>Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of&nbsp;<strong>Email Marketing<\/strong>,<strong>&nbsp;Marketing Automation&nbsp;<\/strong>y<strong>&nbsp;CRM<\/strong>.<\/p>\n\n\n\n<p>So, in this post, we are going to see valuable content from the hand of<strong>&nbsp;five professionals<\/strong>&nbsp;who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/Imagen-cta-post-1024x269.png\" alt=\"\" class=\"wp-image-14837\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">1. <a href=\"https:\/\/www.linkedin.com\/in\/maya-montoya-koningstein-36b24a95\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/maya-montoya-koningstein-36b24a95\/\">Maya Montoya<\/a><\/h3>\n\n\n\n<p>In this new chapter, we talked to Maya Montoya, an American based in Spain who will give us another perspective on the <strong>CRM<\/strong> from his experience working in the luxury and fashion sector. <\/p>\n\n\n\n<p>Maya has extensive experience in this field, working in different sectors and in well-known companies such as ALOHAS, Carolina Herrera or Affinity. <\/p>\n\n\n\n<p>Thus, we deal with topics such as <strong>the importance of data hygiene, the personalisation of marketing strategies for different markets and the application of emerging trends in digital marketing, such as time optimisation and advanced segmentation.<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Maya Montoya, Fashion and Luxury CRM\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/9o4PZZ4hfPg?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">2. <a href=\"https:\/\/www.linkedin.com\/in\/ncobano\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/ncobano\/\">Natividad Cobano<\/a> of ICL IBERIA<\/h3>\n\n\n\n<p>On this occasion, we had the opportunity to talk to Natividad Cobano, professional with <strong>more than 20 years of experience in leadership positions in both marketing and engineering.<\/strong><\/p>\n\n\n\n<p>Our guest is a <strong>expert in the art of email marketing and campaign automation<\/strong>. With a unique vision and deep industry knowledge, she has pioneered the development of digital strategies that generate tangible results for companies. <\/p>\n\n\n\n<p>From their point of view, we will explore the intrinsic value of the <strong>email marketing in the B2B environment, as well as the innovative strategies he is implementing in his current role in a multinational company.<\/strong> in the chemical sector.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"24. Natividad Cobano of ICL Iberia\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/olCVMkyK--Q?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">3. <a href=\"https:\/\/www.linkedin.com\/in\/eduardocano\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/eduardocano\/\">Eduardo Cano<\/a> by Knowmad Mood<\/h3>\n\n\n\n<p>In this episode, Eduardo Cano immerses us in a deep journey through the <strong>email marketing strategies and emerging trends in the industry<\/strong>.<\/p>\n\n\n\n<p>From the <strong>From personalised re-engagement to the evolution of technology marketing, we will discover how the synergy between data, technology and creativity is shaping the future of digital marketing.<\/strong>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"25.  Eduardo Cano of Knowmad Mood\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/EWsy3coDvlc?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">4. <a href=\"https:\/\/www.linkedin.com\/in\/celsocondefuente\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/celsocondefuente\/\">Celso Conde<\/a><\/h3>\n\n\n\n<p>In this new chapter, we interviewed Celso Conde, a professional with a <strong>17 years of experience in the world of data and digital marketing. <\/strong><\/p>\n\n\n\n<p>Celso offers a unique insight into <strong>how technology has transformed the way brands connect with their customers and how marketing strategies are orchestrated in the digital age.<\/strong>. <\/p>\n\n\n\n<p>Join us as we explore how technology has become a key enabler in optimising advertising campaigns, personalising experiences and improving customer engagement.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Celso Conde\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/ATc_dJ19_Ic?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-color\" style=\"color:#0b4057\">5. <a href=\"https:\/\/www.linkedin.com\/in\/josedaviddiazmattos\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.linkedin.com\/in\/josedaviddiazmattos\/\">Jos\u00e9 David D\u00edaz <\/a>by Enrique Tom\u00e1s<\/h3>\n\n\n\n<p>Finally, we present Jos\u00e9 D\u00edaz, <strong>head of the e-commerce department at Enrique Tom\u00e1s<\/strong>a company that has brought the flavour and tradition of Spanish ham to homes all over the world. <\/p>\n\n\n\n<p>In this conversation, Jos\u00e9 shares his e<strong>xperience in e-commerce expansion, the email marketing strategies they employ to attract and retain customers, and the challenges they have faced in their career.<\/strong>. <\/p>\n\n\n\n<p><strong>From the importance of personalisation in marketing campaigns to the optimisation of the user experience.<\/strong>Jos\u00e9 gives us a detailed insight into how Enrique Tom\u00e1s has managed to position himself in the global market.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"27. Jos\u00e9 David D\u00edaz de Enrique Tom\u00e1s\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/i5nOhO4AoNE?list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Do you want to come as a guest?<\/h2>\n\n\n\n<p>If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at&nbsp;<strong><span \n                data-original-string='mSQpA5cSiP5AX5VrDnJxtw==fc6hxjlu4H7JslUStYqR2BAHzZ7Nt3nyx7hTPkb27WDiDc='\n                class='apbct-email-encoder'\n                title='This contact has been encoded by Anti-Spam by CleanTalk. Click to decode. To finish the decoding make sure that JavaScript is enabled in your browser.'>jp<span class=\"apbct-blur\">***<\/span>@<span class=\"apbct-blur\">*************<\/span>se.es<\/span><\/strong>&nbsp;or contact me by&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/jordipuiguriz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>.<\/p>\n\n\n\n<p>Remember that&nbsp;<strong>you can also listen to us through the platforms&nbsp;<a href=\"https:\/\/open.spotify.com\/show\/6V0p0M4xmxWYS3kQkhboqf?si=b80b262282304de8&amp;nd=1&amp;dlsi=90d90b49a88441e7\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>,&nbsp;<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/qu%C3%A9-hay-en-tu-inbox\/id1711218884?ign-itscg=30200&amp;ign-itsct=podtail_podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast<\/a>, e&nbsp;<a href=\"https:\/\/www.ivoox.com\/podcast-que-hay-tu-inbox_sq_f12058196_1.html\" target=\"_blank\" rel=\"noreferrer noopener\">ivoox<\/a><\/strong>!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2023\/12\/1-e1702471317582-1024x397.png\" alt=\"\" class=\"wp-image-14862\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Hoy hace un a\u00f1o que naci\u00f3&nbsp;\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos&nbsp;conversaciones reveladoras con profesionales del sector&nbsp;con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Hoy hace un a\u00f1o que naci\u00f3&nbsp;\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos&nbsp;conversaciones reveladoras con profesionales del sector&nbsp;con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T08:58:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/10\/PORTADAS-BLOG-13-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Rovira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Rovira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"author\":{\"name\":\"Sara Rovira\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f\"},\"headline\":\"5a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM\",\"datePublished\":\"2024-10-10T08:58:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"wordCount\":814,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/10\/PORTADAS-BLOG-13-1-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"url\":\"https:\/\/www.digitalresponse.es\/5a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"name\":\"5a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - 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