{"id":15412,"date":"2024-11-05T13:09:44","date_gmt":"2024-11-05T13:09:44","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15412"},"modified":"2025-02-18T09:23:20","modified_gmt":"2025-02-18T08:23:20","slug":"6-plataformas-imprescindibles-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/6-plataformas-imprescindibles-de-marketing-digital\/","title":{"rendered":"6 essential Digital Marketing platforms"},"content":{"rendered":"<p>As we have commented on previous occasions in this <a title=\"https:\/\/www.digitalresponse.es\/blog\/\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blog<\/a>, <strong>One of the most important tasks in the world of digital marketing is to have advanced tools to create personalised, efficient and valuable experiences for users.<\/strong>. Marketing automation and personalisation platforms are revolutionising the way companies manage their campaigns and optimise the customer experience. <br \/><br \/>So, in this post, we are going to introduce you to six platforms that are making an important difference in 2024: <strong>Salesforce, Emarsys, Klaviyo, Dynamic Yield, Bloomreach <\/strong>e<strong> Iterable<\/strong>. In addition, we will provide you with enough information about each one to see which of them is the one that best suits your business needs.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">SALESFORCE<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>As we have commented on previous occasions in this blog, <a title=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&amp;nc=7013y0000020XicAAE&amp;utm_content=7013y0000020Rt0AAE&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21481768489&amp;utm_adgroup=163583480366&amp;utm_term=salesforce%20marketing%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=Cj0KCQjw4Oe4BhCcARIsADQ0csmr8lvSH6aXthXk6CWly5kEIer4bY2QnK0DhtGbIutN-HeAikNsgUQaAix4EALw_wcB&amp;gclsrc=aw.ds\" href=\"https:\/\/www.salesforce.com\/eu\/campaign\/sem\/marketing-cloud\/?d=7013y0000020Rt0AAE&amp;nc=7013y0000020XicAAE&amp;utm_content=7013y0000020Rt0AAE&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21481768489&amp;utm_adgroup=163583480366&amp;utm_term=salesforce%20marketing%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=Cj0KCQjw4Oe4BhCcARIsADQ0csmr8lvSH6aXthXk6CWly5kEIer4bY2QnK0DhtGbIutN-HeAikNsgUQaAix4EALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> is undoubtedly one of the <strong>global leaders in CRM and marketing<\/strong>. With products such as <strong>Salesforce Marketing Cloud<\/strong>which allows companies to <strong>managing multi-channel interactions<\/strong>from email to social media, creating a continuous flow of communication with customers.<\/p>\r\n\r\n\r\n\r\n<p>In addition, its product <strong>Einstein AI<\/strong> helps companies to <strong>enhancing segmentation and personalisation<\/strong>Salesforce is also distinguished by its flexibility and real-time data integration, making it ideal for companies with large numbers of customers and complex data. Salesforce is also distinguished by its flexibility and real-time data integration, making it an ideal tool for companies with large numbers of customers and complex data.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights<\/strong> of Salesforce:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- AI-driven personalisation.<\/li>\r\n\r\n\r\n\r\n<li>- Real-time integration and connectivity between multiple touch points.<\/li>\r\n\r\n\r\n\r\n<li>- Scalability and adaptability in large organisations.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">EMARSYS<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><a title=\"https:\/\/emarsys.com\/es\/\" href=\"https:\/\/emarsys.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emarsys<\/a>recently acquired by <a title=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/es-corporate-brand\/index.html?campaigncode=crm-ya23-int-2034145&amp;source=ppc-es-googleads--71700000116288346-58700008620967370-x_x-x-x-x&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZdV39iDKkhfVenoKEpQ5SJmZXj-Iiy2NXEpjoffXLz_qxNbh190RBcaAsNQEALw_wcB&amp;gclsrc=aw.ds\" href=\"https:\/\/www.sap.com\/spain\/cmp\/dg\/es-corporate-brand\/index.html?campaigncode=crm-ya23-int-2034145&amp;source=ppc-es-googleads--71700000116288346-58700008620967370-x_x-x-x-x&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZdV39iDKkhfVenoKEpQ5SJmZXj-Iiy2NXEpjoffXLz_qxNbh190RBcaAsNQEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">SAP<\/a>is a marketing platform that <strong>focuses on personalisation and the automation of<\/strong> <strong>omnichannel campaigns<\/strong>. Through its <strong>Customer Engagement Platform<\/strong>Emarsys makes it easy to create connected experiences across email, SMS, social media and more. As such, its focus on automation enables brands to increase return on investment (ROI) while simplifying campaign management.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights <\/strong>of Emersys:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- Advanced personalisation capabilities and omni-channel approach.<\/li>\r\n\r\n\r\n\r\n<li>- Predictive targeting functionalities.<\/li>\r\n\r\n\r\n\r\n<li>- Native integration with other SAP products, optimising their use in enterprise environments.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">KLAVIYO<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><a title=\"https:\/\/www.klaviyo.com\/es\/\" href=\"https:\/\/www.klaviyo.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a> is a platform <strong>specially designed for e-commerce<\/strong>. Its focus is on personalising email marketing and SMS campaigns, allowing eCommerce to maximise their conversion potential. Integration with platforms such as Shopify and WooCommerce makes it especially attractive for businesses looking to increase sales through automation and audience targeting.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights <\/strong>of Klaviyo:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- Integration with e-commerce platforms.<\/li>\r\n\r\n\r\n\r\n<li>- Dynamic segmentation and real-time behavioural analysis.<\/li>\r\n\r\n\r\n\r\n<li>- Email marketing and SMS automation focused on maximising conversions.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">DYNAMIC YIELD<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><a title=\"https:\/\/www.dynamicyield.com\/es\/experience-os\/?utm_medium=paidsearch&amp;utm_source=google&amp;utm_campaign=brand&amp;utm_term=es_europe&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZfwJfmBIQ5PRoNkOUUWnRpgMX9SttOLwupw4CNUZekNTWK1t-vO2KAaAv6aEALw_wcB\" href=\"https:\/\/www.dynamicyield.com\/es\/experience-os\/?utm_medium=paidsearch&amp;utm_source=google&amp;utm_campaign=brand&amp;utm_term=es_europe&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZfwJfmBIQ5PRoNkOUUWnRpgMX9SttOLwupw4CNUZekNTWK1t-vO2KAaAv6aEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic Yield<\/a> <strong>focuses on personalisation<\/strong> and is known for its <strong>ability to tailor the customer experience in real time<\/strong>. This platform allows marketing teams to adjust content, recommended products and experiences based on user behaviour, whether on the web, in an app or across marketing channels. This tool is particularly useful for companies looking to improve the customer experience through advanced personalisation and machine learning.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights <\/strong>of Dynamic Yield:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- Real-time personalisation engine.<\/li>\r\n\r\n\r\n\r\n<li>- Personalised user experience based on behavioural data.<\/li>\r\n\r\n\r\n\r\n<li>- Integration with multiple marketing and sales channels.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">BLOOMREACH<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><a title=\"https:\/\/visit.bloomreach.com\/bloomreach?utm_term=campaignid=17434854238:tid=kwd-300473983578:dev=c:adp=:gclid=Cj0KCQiAoae5BhCNARIsADVLzZczJS_zVe5ZYQcn2pFQf_r-gnWuA8mYO-FJ-2X9xqiGueyFX6sR49UaAlasEALw_wcB&amp;utm_campaign=Bloomreach_Brand_All_New-Business_CEE_EN_Search&amp;utm_source=adwords&amp;utm_medium=ppc&amp;utm_content=670920055185&amp;hsa_acc=6989952547&amp;hsa_cam=17434854238&amp;hsa_grp=136933995265&amp;hsa_ad=670920055185&amp;hsa_src=g&amp;hsa_tgt=kwd-300473983578&amp;hsa_kw=bloomreach&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZczJS_zVe5ZYQcn2pFQf_r-gnWuA8mYO-FJ-2X9xqiGueyFX6sR49UaAlasEALw_wcB\" href=\"https:\/\/visit.bloomreach.com\/bloomreach?utm_term=campaignid=17434854238:tid=kwd-300473983578:dev=c:adp=:gclid=Cj0KCQiAoae5BhCNARIsADVLzZczJS_zVe5ZYQcn2pFQf_r-gnWuA8mYO-FJ-2X9xqiGueyFX6sR49UaAlasEALw_wcB&amp;utm_campaign=Bloomreach_Brand_All_New-Business_CEE_EN_Search&amp;utm_source=adwords&amp;utm_medium=ppc&amp;utm_content=670920055185&amp;hsa_acc=6989952547&amp;hsa_cam=17434854238&amp;hsa_grp=136933995265&amp;hsa_ad=670920055185&amp;hsa_src=g&amp;hsa_tgt=kwd-300473983578&amp;hsa_kw=bloomreach&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=Cj0KCQiAoae5BhCNARIsADVLzZczJS_zVe5ZYQcn2pFQf_r-gnWuA8mYO-FJ-2X9xqiGueyFX6sR49UaAlasEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomreach<\/a> <strong>combines personalisation of user experience with a powerful search engine and content optimisation<\/strong>. Through its suite, known as <strong>Bloomreach Experience (brX)<\/strong>With Bloomreach, businesses can effectively personalise web content, recommend products and improve searches. Bloomreach is especially useful for online and retail businesses looking to optimise their digital catalogue and improve their customers' browsing experience.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights <\/strong>of Bloomreach:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- Personalisation of web content and search engine optimisation.<\/li>\r\n\r\n\r\n\r\n<li>- Advanced product recommendation tools.<\/li>\r\n\r\n\r\n\r\n<li>- Focus on e-commerce and retail to improve website conversion.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">ITERABLE<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 5px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><a title=\"https:\/\/iterable.com\/es\/\" href=\"https:\/\/iterable.com\/es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Iterable<\/a> is a marketing automation platform designed to help brands create personalised, automated interactions with their customers across the entire customer lifecycle. With a user-centric approach, Iterable allows you to create workflows that span multiple channels such as email, SMS, push notifications and more, making it easy to manage large-scale campaigns. The platform also enables advanced A\/B testing, optimising the effectiveness of each message.<\/p>\r\n\r\n\r\n\r\n<p><strong>Highlights <\/strong>of Iterable:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- Omni-channel management for the entire customer lifecycle.<\/li>\r\n\r\n\r\n\r\n<li>- Advanced A\/B testing capability and real-time customisation.<\/li>\r\n\r\n\r\n\r\n<li>- Automated workflows integrating multiple touch points.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>As mentioned, choosing the right marketing platform will depend on a number of factors, including company size, industry and specific campaign objectives, among others. While Salesforce and Emarsys are solid choices for large companies with advanced personalisation needs, Klaviyo is an ideal tool for ecommerce, and Dynamic Yield and Bloomreach are particularly useful for optimising user experience in real-time and retail environments.<\/p>\r\n\r\n\r\n\r\n<p>These technologies thus allow brands to adapt to changing consumer needs and to anticipate and personalise the customer experience at every possible touchpoint. With the right choice, the success of digital marketing campaigns is closer than ever.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>Tal y como hemos comentado anteriores veces en este blog, una de las tareas m\u00e1s importantes en el mundo del marketing digital, es contar con herramientas avanzadas para crear experiencias personalizadas, eficientes y de valor para los usuarios. Las plataformas de marketing automation y de personalizaci\u00f3n est\u00e1n revolucionando la forma en c\u00f3mo las empresas gestionan [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 plataformas imprescindibles de Marketing Digital - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/6-plataformas-imprescindibles-de-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 plataformas imprescindibles de Marketing Digital - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Tal y como hemos comentado anteriores veces en este blog, una de las tareas m\u00e1s importantes en el mundo del marketing digital, es contar con herramientas avanzadas para crear experiencias personalizadas, eficientes y de valor para los usuarios. Las plataformas de marketing automation y de personalizaci\u00f3n est\u00e1n revolucionando la forma en c\u00f3mo las empresas gestionan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/6-plataformas-imprescindibles-de-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T13:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T08:23:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/11\/PORTADAS-BLOG-19-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Rovira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Rovira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/\"},\"author\":{\"name\":\"Sara Rovira\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#\\\/schema\\\/person\\\/c281cb0d7875cd6c8c901c984012918f\"},\"headline\":\"6 plataformas imprescindibles de Marketing Digital\",\"datePublished\":\"2024-11-05T13:09:44+00:00\",\"dateModified\":\"2025-02-18T08:23:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/\"},\"wordCount\":1015,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitalresponse.es\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/PORTADAS-BLOG-19-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/www.digitalresponse.es\\\/6-plataformas-imprescindibles-de-marketing-digital\\\/\",\"name\":\"6 plataformas imprescindibles de Marketing Digital - 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