{"id":15430,"date":"2024-11-21T11:50:26","date_gmt":"2024-11-21T11:50:26","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15430"},"modified":"2025-02-18T09:22:35","modified_gmt":"2025-02-18T08:22:35","slug":"6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/","title":{"rendered":"6th EDITION: Insightful talks with professionals in the Email Marketing, Marketing Automation and CRM industry"},"content":{"rendered":"

At Digital Response we create What's in your Inbox?<\/a>a Digital Response podcast in which we keep you up to date with the latest news.\u00a0revealing conversations with industry professionals<\/strong>\u00a0with the aim of exploring the most effective methods for success.<\/p>\r\n\r\n\r\n\r\n

Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of\u00a0Email Marketing<\/strong>,\u00a0Marketing Automation\u00a0<\/strong>y\u00a0CRM<\/strong>.<\/p>\r\n\r\n\r\n\r\n

So, in this post, we are going to see valuable content from the hand of\u00a0five professionals<\/strong>\u00a0who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n

1. Amelie Midoun<\/a> of Orenes Group<\/h3>\r\n\r\n\r\n\r\n

In this episode, we spoke to Amelie Midoun, CRM manager at the Orenes Group<\/a>.<\/p>\r\n\r\n\r\n\r\n

Amelie shares details about her role and how she manages customer retention and monetisation for the group's various businesses, including sports betting, casinos, bingo, hotels and restaurants.<\/p>\r\n\r\n\r\n\r\n

Find out how the Orenes group approaches the customer lifecycle management through detailed segmentation and use of advanced technologies such as Salesforce Marketing Cloud and artificial intelligence<\/strong>. Amelie also offers an insight into the evolution of email marketing and the importance of keeping up to date in an ever-changing environment.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
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https:\/\/www.youtube.com\/watch?v=HdGeLrTgnFg&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=27<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n
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2. Matteo Bortolin<\/a> of Vetilea<\/h3>\r\n\r\n\r\n\r\n

In this episode, we talk with Matteo, co-founder of Vetilea<\/a>an innovative pharmaceutical company focused on products for the veterinary sector.<\/p>\r\n\r\n\r\n\r\n

Matteo talks about how Vetilea has managed to overcome unexpected obstacles, such as the COVID-19 pandemic, and how they have used email marketing and other digital strategies to grow and stand out in their sector.<\/p>\r\n\r\n\r\n\r\n

From data collection to personalisation of campaigns<\/strong>Matteo will give us a deep insight into how to optimise communication and improve customer relations.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
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https:\/\/www.youtube.com\/watch?v=QgvVFY3aM0k&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=29<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n
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3. Marta Pi<\/a> by Freshly Cosmetics<\/h3>\r\n\r\n\r\n\r\n

This time, we talked to Marta Pi, head of Marketing Automation at Freshly Cosmetics. <\/a><\/p>\r\n\r\n\r\n\r\n

Marta will join us to share her valuable experiences and insights on how Freshly Cosmetics has evolved its use of email marketing and automation to improve personalisation and customer experience.<\/p>\r\n\r\n\r\n\r\n

During our talk, Marta will tell us how they have overcome the challenges of integrate multiple data sources and automate customer communications<\/strong>. We will also explore how Freshly Cosmetics has used the artificial intelligence to optimise your campaigns<\/strong> and how they have implemented innovative strategies for customer loyalty<\/strong>.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
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https:\/\/www.youtube.com\/watch?v=td0514J5CMw&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=29<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n
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4. Luciana Giacobbe<\/a> from Vodafone<\/h3>\r\n\r\n\r\n\r\n

On this occasion, we were joined by Luciana, a sales and marketing expert with an impressive track record in renowned companies like Vodafone<\/a> and communication agencies in Argentina.<\/p>\r\n\r\n\r\n\r\n

Luciana shares her experience of leading teams at Vodafone and gives us a detailed insight into how she has been able to improving sales opportunities and customer loyalty<\/strong>.<\/p>\r\n\r\n\r\n\r\n

In addition, we delve into a specific case with Lacoste in Argentina, where Luciana and her team achieved amazing results using segmentation and storytelling techniques.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
\r\n
https:\/\/youtu.be\/uIwiADxV98M<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n
\u00a0<\/div>\r\n\r\n\r\n\r\n

5. Andr\u00e9s Zapata<\/a> of Job&Talent<\/h3>\r\n\r\n\r\n\r\n

In this episode, Jordi talks to Andr\u00e9s Zapata of Job & Talent <\/a>in Spain.<\/p>\r\n\r\n\r\n\r\n

Andr\u00e9s shares his experience and vision of the job market and the strategies his team uses to stand out in the highly competitive talent management sector.<\/p>\r\n\r\n\r\n\r\n

We explore how Job & Talent has achieved differentiate themselves through an innovative approach, relying on data and technology<\/strong>and how they face challenges such as employee turnover and absenteeism.<\/p>\r\n\r\n\r\n\r\n

An episode full of valuable insights for those who seek to understand the B2B marketing and the sale of services in the socio-occupational field<\/strong>.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
\r\n
https:\/\/www.youtube.com\/watch?v=0LoQSj8uu0c&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=30<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n
\u00a0<\/div>\r\n\r\n\r\n\r\n

Do you want to come as a guest?<\/h3>\r\n\r\n\r\n\r\n

If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at\u00a0jp***<\/span>@*************<\/span>se.es<\/span><\/strong>\u00a0or contact me by\u00a0LinkedIn<\/strong><\/a>.<\/p>\r\n\r\n\r\n\r\n

Remember that\u00a0you can also listen to us through the platforms\u00a0Spotify<\/a>,\u00a0Apple Podcast<\/a>, e\u00a0ivoox<\/a><\/strong>!<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\u00a0<\/div>","protected":false},"excerpt":{"rendered":"

En Digital Response creamos \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos\u00a0conversaciones reveladoras con profesionales del sector\u00a0con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa el […]<\/p>\n","protected":false},"author":2,"featured_media":15431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n6a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En Digital Response creamos \u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos\u00a0conversaciones reveladoras con profesionales del sector\u00a0con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa el […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-21T11:50:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T08:22:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/11\/PORTADAS-BLOG-22-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Rovira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Rovira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"author\":{\"name\":\"Sara Rovira\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f\"},\"headline\":\"6a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM\",\"datePublished\":\"2024-11-21T11:50:26+00:00\",\"dateModified\":\"2025-02-18T08:22:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/11\/PORTADAS-BLOG-22-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"url\":\"https:\/\/www.digitalresponse.es\/6a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"name\":\"6a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - 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