{"id":15487,"date":"2024-12-12T11:15:11","date_gmt":"2024-12-12T11:15:11","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15487"},"modified":"2025-02-18T09:20:14","modified_gmt":"2025-02-18T08:20:14","slug":"analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/","title":{"rendered":"Analysing the Email Marketing Landscape: Insights from the Validity Report"},"content":{"rendered":"<p>Email marketing continues to demonstrate its ability to deliver tangible results, but not without challenges. In the recent <a title=\"https:\/\/validity.turtl.co\/story\/the-2024-email-marketing-pulse-report\/page\/1\" href=\"https:\/\/validity.turtl.co\/story\/the-2024-email-marketing-pulse-report\/page\/1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The 2024 Email Marketing Pulse Report<\/em> <\/a>from <strong>Validity<\/strong>highlights the key trends, obstacles and strategies that define the current landscape. This article summarises the most relevant points and adds an analysis of how companies can adapt to maximise their results.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">How much does each email generate? An open question<\/h3>\r\n\r\n\r\n\r\n<p>One of the most shocking statistics in the report is that the <strong>51% of respondents do not know what the average revenue per email sent is.<\/strong>. In addition, a 24% says that their email marketing programme is not directly revenue generating.<\/p>\r\n\r\n\r\n\r\n<p>On the other hand, among the companies that do measure this KPI, a small percentage earn significant revenue from email:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>- A 9% reports between 6 and 10 cents per email.<\/li>\r\n\r\n\r\n\r\n<li>- A 7% exceeds 10 cents per email sent.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-medium is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15488\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-300x222.png\" alt=\"\" width=\"522\" height=\"386\" srcset=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-300x222.png 300w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-1024x757.png 1024w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-768x567.png 768w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-16x12.png 16w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1-710x525.png 710w, https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/Captura-de-pantalla-2024-12-12-a-las-11.26.56-1.png 1218w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>Graph obtained from Validity report<\/em>.<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>This reveals an important opportunity: <strong>knowledge on the financial results of email marketing is still limited<\/strong>. Companies that optimise their measurement systems (such as revenue attribution by channel) and link email marketing to concrete results are in a better position to demonstrate their ROI and justify further investments in this channel.<br \/><br \/>If you want to access the full report <a title=\"https:\/\/validity.turtl.co\/story\/the-2024-email-marketing-pulse-report\/page\/5\/3\" href=\"https:\/\/validity.turtl.co\/story\/the-2024-email-marketing-pulse-report\/page\/5\/3\" target=\"_blank\" rel=\"noreferrer noopener\">click here<\/a><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">Key challenges in 2024<\/h3>\r\n\r\n\r\n\r\n<p>Validity's report looks not only at financial results, but also at some of the biggest challenges facing brands today:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 18px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Deliverability in times of change:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>With constant changes to privacy policies (such as Apple Mail Privacy Protection and the phasing out of third party cookies), ensuring that emails reach the inbox has become more complex. Database health, email design and the use of advanced authentication tools (such as DMARC and BIMI) are essential.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>The importance of personalisation:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>In 2024, users expect a hyper-personalised experience. This includes not only inserting their name in the subject line, but also sending relevant content based on their purchase history, browsing behaviour and personal preferences. Brands that invest in advanced targeting and automation tools have a clear advantage.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Strategic automation:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>According to the report, companies are increasingly using automation flows not only for welcome or cart recovery campaigns, but also for ongoing engagement and cross-selling. This approach increases contact frequency without being intrusive, resulting in better conversion rates.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Creative and design trends:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Visually stunning, mobile-optimised emails continue to make a difference. The use of interactive elements, such as real-time carts or in-mail surveys, enhances the user experience and encourages engagement.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 15px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-color\" style=\"color: #0b4057;\">How to prepare your email marketing strategy for 2025?<\/h3>\r\n\r\n\r\n\r\n<p>Based on the insights from the report, here are some practical recommendations:<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><strong><span style=\"text-decoration: underline;\">Invest in advanced analytics<\/span>:<\/strong> It's not enough to measure opens and clicks; you need tools that connect the impact of email to sales and other business objectives.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><strong><span style=\"text-decoration: underline;\">Segment and personalise<\/span>:<\/strong> Mass campaigns no longer work. Group your users into well-defined segments and offer tailor-made content for each group.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><strong><span style=\"text-decoration: underline;\">Prioritise deliverability<\/span>:<\/strong> Perform regular audits of your database, use authenticated domains and do A\/B testing to constantly improve your results.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p><strong><span style=\"text-decoration: underline;\">Innovate in design<\/span>:<\/strong> Explore techniques such as modular design, animated GIFs and interactive emails to keep your audience engaged.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<p>The report of <a title=\"https:\/\/www.validity.com\/\" href=\"https:\/\/www.validity.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Validity<\/a> confirms that while email marketing remains a powerful channel, marketers must continually adapt to an ever-changing environment. Those companies that master personalisation, maintain the quality of their database and know how to measure their impact will be better equipped to stand out.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>&nbsp;<\/p>\r\n<cite>What do you think about these trends and challenges, are you maximising the potential of your email marketing campaigns, leave us your comments or contact us to help you improve your strategy!<\/cite><\/blockquote>\r\n\r\n\r\n\r\n<div class=\"wp-block-spacer\" style=\"height: 100px;\" aria-hidden=\"true\">\u00a0<\/div>","protected":false},"excerpt":{"rendered":"<p>El email marketing sigue demostrando su capacidad para generar resultados tangibles, pero no sin retos. En el reciente informe The 2024 Email Marketing Pulse Report de Validity, se destacan las principales tendencias, obst\u00e1culos y estrategias que definen el panorama actual. Este art\u00edculo resume los puntos m\u00e1s relevantes y a\u00f1ade un an\u00e1lisis sobre c\u00f3mo las empresas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El email marketing sigue demostrando su capacidad para generar resultados tangibles, pero no sin retos. En el reciente informe The 2024 Email Marketing Pulse Report de Validity, se destacan las principales tendencias, obst\u00e1culos y estrategias que definen el panorama actual. Este art\u00edculo resume los puntos m\u00e1s relevantes y a\u00f1ade un an\u00e1lisis sobre c\u00f3mo las empresas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-12T11:15:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T08:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Rovira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Rovira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\"},\"author\":{\"name\":\"Sara Rovira\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f\"},\"headline\":\"Analizando el panorama del Email Marketing: Insights del informe de Validity\",\"datePublished\":\"2024-12-12T11:15:11+00:00\",\"dateModified\":\"2025-02-18T08:20:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\"},\"wordCount\":728,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\",\"url\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\",\"name\":\"Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png\",\"datePublished\":\"2024-12-12T11:15:11+00:00\",\"dateModified\":\"2025-02-18T08:20:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Analizando el panorama del Email Marketing: Insights del informe de Validity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f\",\"name\":\"Sara Rovira\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a547ed261dba71356f56d17a0bce65f45dbc53b68638cb499acb8ff25c51045?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a547ed261dba71356f56d17a0bce65f45dbc53b68638cb499acb8ff25c51045?s=96&d=mm&r=g\",\"caption\":\"Sara Rovira\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/sara-rovira\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/","og_locale":"en_GB","og_type":"article","og_title":"Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response","og_description":"El email marketing sigue demostrando su capacidad para generar resultados tangibles, pero no sin retos. En el reciente informe The 2024 Email Marketing Pulse Report de Validity, se destacan las principales tendencias, obst\u00e1culos y estrategias que definen el panorama actual. Este art\u00edculo resume los puntos m\u00e1s relevantes y a\u00f1ade un an\u00e1lisis sobre c\u00f3mo las empresas [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2024-12-12T11:15:11+00:00","article_modified_time":"2025-02-18T08:20:14+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png","type":"image\/png"}],"author":"Sara Rovira","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Sara Rovira","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/"},"author":{"name":"Sara Rovira","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f"},"headline":"Analizando el panorama del Email Marketing: Insights del informe de Validity","datePublished":"2024-12-12T11:15:11+00:00","dateModified":"2025-02-18T08:20:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/"},"wordCount":728,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/","url":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/","name":"Analizando el panorama del Email Marketing: Insights del informe de Validity - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png","datePublished":"2024-12-12T11:15:11+00:00","dateModified":"2025-02-18T08:20:14+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/12\/cabecera_121224-1.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/analizando-el-panorama-del-email-marketing-insights-del-informe-de-validity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Analizando el panorama del Email Marketing: Insights del informe de Validity"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f","name":"Sara Rovira","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a547ed261dba71356f56d17a0bce65f45dbc53b68638cb499acb8ff25c51045?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a547ed261dba71356f56d17a0bce65f45dbc53b68638cb499acb8ff25c51045?s=96&d=mm&r=g","caption":"Sara Rovira"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/sara-rovira\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/15487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=15487"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/15487\/revisions"}],"predecessor-version":[{"id":28333,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/15487\/revisions\/28333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media\/15496"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=15487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=15487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=15487"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=15487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}