{"id":15543,"date":"2025-01-23T12:05:27","date_gmt":"2025-01-23T12:05:27","guid":{"rendered":"https:\/\/www.digitalresponse.es\/?p=15543"},"modified":"2025-02-18T09:18:51","modified_gmt":"2025-02-18T08:18:51","slug":"7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/","title":{"rendered":"7th EDITION: Insightful talks with professionals from the Email Marketing, Marketing Automation and CRM sector."},"content":{"rendered":"
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At Digital Response we create\u00a0What's in your Inbox?<\/a>a Digital Response podcast in which we keep you up to date with the latest news.\u00a0revealing conversations with industry professionals<\/strong>\u00a0with the aim of exploring the most effective methods for success.<\/p>\n\n

Therefore, the content you are going to find in our podcast can be of great value if you are interested in the world of\u00a0Email Marketing<\/strong>,\u00a0Marketing Automation\u00a0<\/strong>y\u00a0CRM<\/strong>.<\/p>\n\n

So, in this post, we are going to see valuable content from the hand of\u00a0five professionals<\/strong>\u00a0who have been on our podcast. They have told us about the different difficulties they encounter in their day-to-day work in their respective companies, and at the same time, they explain how they deal with them.<\/p>\n\n

\u00a0<\/div>\n\n

1. Marc Yba\u00f1ez<\/a> from SKODA<\/h3>\n\n

In this episode, we talked to Marc Yba\u00f1ez, Head of Lead Management and CRM at Skoda<\/strong>.<\/p>\n\n

In this conversation, Marc shares with us his extensive experience in the automotive industry, leading lead generation and managing Business Intelligence strategies.<\/strong>. He also delves into how his team optimises the customer journey, from the first contact to the final conversion at dealerships.<\/p>\n\n

We talked about the implementation of innovative technologies, such as Salesforce<\/strong> y WhatsApp<\/strong> to qualify leads, improve communication and personalise each interaction. Marc tells us how these tools are transforming the acquisition process and the importance of working closely with the marketing team to maximise efficiency and campaign conversion.<\/p>\n\n

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https:\/\/www.youtube.com\/watch?v=6XyJkynQNg0&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=31<\/div>\n<\/figure>\n\n
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2. Irene Bito <\/a>of ZOOPLUS<\/h3>\n\n

This episode features Irene Bito, Head of the Loyalty Team at Zooplus<\/strong>.<\/p>\n\n

Throughout the conversation, Irene shared with us her extensive experience in the world of email marketing, detailing how CRM and loyalty strategies have evolved over time<\/strong>. He will also talk about some of the most challenging and interesting challenges he has faced in his career.<\/p>\n\n

Finally, we will look at how Zooplus leverages personalisation and predictive modelling to strengthen the connection with its customers and improve their experience.<\/p>\n\n

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https:\/\/www.youtube.com\/watch?v=q0RmsEdRrH8&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=32<\/div>\n<\/figure>\n\n
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3. Sonia Cuesta<\/a> MAPFRE<\/h3>\n\n

In this episode, we talk to Sonia Cuesta, expert with more than 15 years of experience in CRM, Loyalty and Marketing Automation<\/strong>working in sectors such as insurance, retail, hospitality and major brands such as Toys R Us, Maffre and Foster's Hollywood.<\/p>\n\n

Sonia shares a fascinating success story at Toys R Us, where she led a project that extended the customer lifecycle through data-driven personalisation strategies.<\/strong>.<\/p>\n\n

He also reflects on the evolution of digital direct marketing channels, highlighting the potential of tools such as the Salesforce Marketing Cloud and the strategic use of email, SMS, push notifications and WhatsApp, tailored to the customer and the message.<\/p>\n\n

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https:\/\/www.youtube.com\/watch?v=GVM6gB_5heU&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=33<\/div>\n<\/figure>\n\n
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4. Pierre Bouillard<\/a> of FANDOS<\/h3>\n\n

In this episode, podcast guest Pierre Bouillard came on as a guest, director of marketing and communication at Fandos Group<\/strong>. Pierre shares his experiences applying email marketing and relationship marketing strategies in different sectors.<\/p>\n\n

Pierre reveals how he successfully managed a database of 100,000 users during his time at the Palau de les Arts in Valencia, implementing advanced segmentation, automation flows and personalised recommendations to improve the customer experience.<\/strong>.<\/p>\n\n

Finally, we explore the future challenges on the table, such as the integration of CRM systems with email marketing and the foray into WhatsApp marketing in the industry.<\/p>\n\n

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https:\/\/www.youtube.com\/watch?v=8tXivHoVpuk&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=34<\/div>\n<\/figure>\n\n
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5. Andrea Pontesilli<\/a> of LYRECO<\/h3>\n\n

In our last episode to date, we had the pleasure of having an exceptional guest: Andrea Pontesilli, Digital Manager at Lyreco, a leading multinational enterprise solutions company<\/strong>.<\/p>\n\n

Andrea joins us to share his experience accumulated over almost 20 years in digital, from his early days in online advertising to his current work leading recruitment, retention and automation strategies in the B2B sector.<\/strong>.<\/p>\n\n

So, in this episode, you will see topics such as the evolution of email marketing, the implementation of automated journeys, and how technology and data analytics are transforming the relationship between companies and their customers.

<\/p>\n\n

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https:\/\/www.youtube.com\/watch?v=IhAH0SqKuFo&list=PLdM4Csw3fAgLnwngOYtO3rbGL4INOmRg7&index=35<\/div>\n<\/figure>\n\n
\u00a0<\/div>\n\n

Do you want to come as a guest?<\/h3>\n\n

If you want to come as a guest on the podcast or need help to boost your marketing tools, you can write to me at\u00a0jp***<\/span>@*************<\/span>se.es<\/span><\/strong>\u00a0or contact me by\u00a0LinkedIn<\/strong><\/a>.<\/p>\n\n

Remember that\u00a0you can also listen to us through the platforms\u00a0Spotify<\/a>,\u00a0Apple Podcast<\/a>, e\u00a0ivoox<\/a><\/strong>!<\/p>\n\n

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En Digital Response creamos\u00a0\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos\u00a0conversaciones reveladoras con profesionales del sector\u00a0con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa el mundo […]<\/p>\n","protected":false},"author":2,"featured_media":15545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"post_folder":[],"class_list":["post-15543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\n7a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En Digital Response creamos\u00a0\u00bfQu\u00e9 hay en tu Inbox?, un podcast de Digital Response en el que mantenemos\u00a0conversaciones reveladoras con profesionales del sector\u00a0con el objetivo de explorar los m\u00e9todos m\u00e1s efectivos para tener \u00e9xito. Por lo tanto, el contenido que vas a encontrar en nuestro podcast puede ser de mucho valor si te interesa el mundo […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-23T12:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-18T08:18:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/01\/PORTADAS-BLOG-30-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Rovira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Rovira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"author\":{\"name\":\"Sara Rovira\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c281cb0d7875cd6c8c901c984012918f\"},\"headline\":\"7a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM\",\"datePublished\":\"2025-01-23T12:05:27+00:00\",\"dateModified\":\"2025-02-18T08:18:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\"},\"wordCount\":867,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2025\/01\/PORTADAS-BLOG-30-1-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"url\":\"https:\/\/www.digitalresponse.es\/7a-edicion-charlas-reveladoras-con-profesionales-del-sector-del-email-marketing-marketing-automation-y-crm\/\",\"name\":\"7a EDICI\u00d3N: Charlas reveladoras con profesionales del sector del Email Marketing, Marketing Automation y CRM - 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