{"id":165,"date":"2012-01-10T18:07:48","date_gmt":"2012-01-10T17:07:48","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=165"},"modified":"2012-01-10T18:07:48","modified_gmt":"2012-01-10T17:07:48","slug":"dos-tacticas-en-cross-channel-y-email-marketing-abandoned-cart-email-y-calculo-del-roi","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/dos-tacticas-en-cross-channel-y-email-marketing-abandoned-cart-email-y-calculo-del-roi\/","title":{"rendered":"Two tactics in cross-channel and email marketing: Abandoned cart email and calculating ROI"},"content":{"rendered":"<p>Presentamos en este post 2 t\u00e1cticas que ayudar\u00e1n en el desarrollo de una mejor estrategia de <strong>email marketing<\/strong> y <strong>cross-channel<\/strong>.<br \/>\n<strong>Email tras un abandono del carrito de la compra (remarketing).<\/strong><br \/>\nSe ha <a title=\"internetretailer\" href=\"http:\/\/www.internetretailer.com\/2010\/09\/28\/key-profit-indicators-point\" target=\"_blank\" rel=\"noopener\">estimado<\/a> que un email a tiempo sobre un usuario que no ha finalizado el proceso de compra en un e-commerce, puede multiplicar por 16 los resultados de un programa de <strong>email marketing<\/strong> normal. Para que un email de remarketing d\u00e9 buenos resultados debe contemplar los siguientes aspectos:<br \/>\n1. Cuidar el copy. Hemos de ser prudentes para evitar una interpretaci\u00f3n negativa por parte del usuario.<br \/>\n2. Debe lanzarse dentro de un lapso de tiempo suficientemente cercano al abandono del carrito.<br \/>\n3. Tener en cuenta el hist\u00f3rico de compras del usuario ayudar\u00e1 a complementar la oferta.<br \/>\nComo punto de partida, podemos empezar un programa de remarketing automatizando un trigger email que env\u00ede una oferta general o un recordatorio al usuario que abandon\u00f3 el carrito de la compra.<br \/>\n<strong>Calcular el ROI del email marketing<\/strong><br \/>\nThe <strong>email marketing<\/strong> destaca sobre todo por su elevado ROI. Sin embargo, a menudo no se mide esta m\u00e9trica. Para llevar a cabo un buen an\u00e1lisis, hay que contemplar los costes asociados al canal (CPM, creatividad, horas\/persona) y el retorno obtenido. Un cuadro sencillo par empezar a medir el ROI podr\u00eda ser el que sigue:<br \/>\nPara obtener buenos resultados en acciones de <strong>email marketing<\/strong> y <strong>estrategias de venta y marketing cross channel<\/strong>, es fundamentla controlar qu\u00e9 ofertas, segmentos y canales son los que mayor ROI producen.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Presentamos en este post 2 t\u00e1cticas que ayudar\u00e1n en el desarrollo de una mejor estrategia de email marketing y cross-channel. Email tras un abandono del carrito de la compra (remarketing). Se ha estimado que un email a tiempo sobre un usuario que no ha finalizado el proceso de compra en un e-commerce, puede multiplicar por [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"post_folder":[],"class_list":["post-165","post","type-post","status-publish","format-standard","hentry","category-blog","category-cross-channel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dos t\u00e1cticas en cross-channel y email marketing: Abandoned cart email y c\u00e1lculo del ROI - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/dos-tacticas-en-cross-channel-y-email-marketing-abandoned-cart-email-y-calculo-del-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos t\u00e1cticas en cross-channel y email marketing: Abandoned cart email y c\u00e1lculo del ROI - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Presentamos en este post 2 t\u00e1cticas que ayudar\u00e1n en el desarrollo de una mejor estrategia de email marketing y cross-channel. Email tras un abandono del carrito de la compra (remarketing). 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