{"id":1772,"date":"2013-07-24T07:54:57","date_gmt":"2013-07-24T07:54:57","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1772"},"modified":"2013-07-24T07:54:57","modified_gmt":"2013-07-24T07:54:57","slug":"como-afecta-el-nuevo-inbox-de-gmail-a-las-tasas-de-apertura","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/como-afecta-el-nuevo-inbox-de-gmail-a-las-tasas-de-apertura\/","title":{"rendered":"How Gmail's new inbox affects open rates"},"content":{"rendered":"<p>In recent weeks we have been seeing <strong>changes to the Gmail inbox.<\/strong>\u00a0 The idea... to help users sort their cluttered inbox into 5 categories: Main, Social, Promotions, Notifications and Forums.<br \/>\nUnder the new \"Promotions\" tab, where we should expect our emailings to go from now on, we find some \"extras\".<strong>\u00a0advertisements disguised as email marketing<\/strong>. So it seems that doing the user a favour was not Google's only objective. However, it is not a bad idea, given that the user who clicks on \"Promotions\" expects to find this type of information. In principle it seems a good initiative, so that the user does not find himself lost in the middle of the confusion of contents in his inbox and can<strong> Separate your reading space from personal mail, notifications and commercial communications.<\/strong>. However, the worrying thing for us, email marketers, is<strong> whether the user will actually make use of the \"Promotions\" tab or ignore it.<\/strong> as is often the case with commercial communications. The second case could be natural user behaviour, however, in the case of email,<strong> the user has allowed and even demanded these commercial contacts<\/strong> and for this reason their interest in this tab may grow.<br \/>\n<!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/nueva_bandeja_entrada_gmail_open_rates.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1773 aligncenter\" alt=\"nueva_bandeja_entrada_gmail_open_rates\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/nueva_bandeja_entrada_gmail_open_rates.jpg\" width=\"1136\" height=\"153\" \/><\/a><br \/>\nMany of us were already beginning to wonder how these changes would affect our opening rates and yesterday,<a title=\"Mailchimp study on the influence of Gmail&#039;s new inbox on open rates\" href=\"http:\/\/blog.mailchimp.com\/how-gmails-new-inbox-is-affecting-open-rates\/\" target=\"_blank\" rel=\"noopener\"> Mailchimp provided data on this influence.<\/a>\u00a0It is too early to fully understand the data and the real impact of these changes,<strong> Gmail open rates in these first weeks show a slight drop.<\/strong><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/inbox_gmail_open_rates.png\"><img decoding=\"async\" class=\"size-full wp-image-1774 aligncenter\" alt=\"inbox_gmail_open_rates\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/inbox_gmail_open_rates.png\" width=\"1344\" height=\"729\" \/><\/a><br \/>\n<span style=\"color: #459bba;\">Source:\u00a0<span style=\"line-height: 1.714285714; font-size: 1rem;\">How Gmail's New Inbox Is Affecting Open Rates, by Mailchimp - 23 July 2013<\/span><\/span><br \/>\nThis is not a substantial drop in rates, but it may indicate a downward trend. One aspect to consider is the novelty of the change and that this initial use of tabs may just be a response to a<strong> user curiosity<\/strong> which may fade over time. We will have to wait some more time for reliable data, when the novelty factor will not influence user behaviour.<br \/>\nWhat do you think? Do you think this downward trend<strong> will be corrected when the user gets used to using the tabs.<\/strong>or, on the other hand, do you think that <strong>This drop in openings will be accentuated, due to the new structure<\/strong>?<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>En las \u00faltimas semanas hemos estado viendo cambios en la bandeja de entrada de Gmail.\u00a0 La idea&#8230; ayudar a los usuarios a clasificar su saturada bandeja de entrada en 5 categor\u00edas: Principal, Social, Promociones, Notificaciones y Foros. Bajo la nueva pesta\u00f1a \u00abPromociones\u00bb, donde debemos esperar que vayan a parar a partir de ahora nuestros emailings, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,71],"tags":[68,69,70,72],"post_folder":[],"class_list":["post-1772","post","type-post","status-publish","format-standard","hentry","category-blog","category-tasa-de-apertura","tag-bandeja-de-entrada","tag-gmail","tag-mailchimp","tag-tasas-de-apertura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo afecta el nuevo inbox de Gmail a las tasas de apertura - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/como-afecta-el-nuevo-inbox-de-gmail-a-las-tasas-de-apertura\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo afecta el nuevo inbox de Gmail a las tasas de apertura - Digital Response\" \/>\n<meta property=\"og:description\" content=\"En las \u00faltimas semanas hemos estado viendo cambios en la bandeja de entrada de Gmail.\u00a0 La idea&#8230; ayudar a los usuarios a clasificar su saturada bandeja de entrada en 5 categor\u00edas: Principal, Social, Promociones, Notificaciones y Foros. 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