{"id":1820,"date":"2013-07-31T15:17:10","date_gmt":"2013-07-31T15:17:10","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1820"},"modified":"2013-07-31T15:17:10","modified_gmt":"2013-07-31T15:17:10","slug":"responsive-email-design-realmente-lo-necesitas","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/responsive-email-design-realmente-lo-necesitas\/","title":{"rendered":"Responsive Email Design: do you really need it (Infographic)?"},"content":{"rendered":"<p>One of the most obvious trends in the web design sector in the last 2 years has been responsive design, better known by the anglicism<strong> Responsive Web Design<\/strong>. This trend responds to the rapid integration of smartphones in the lives of users and the ever-increasing data on their use. Websites have been forced to respond with mobile versions, applications, fluid designs... Of these new mobile strategies, Responsive Web Design stands out for its efficiency: <strong>a single design adapts to the device from which it is viewed. <\/strong><br \/>\n<!--more--><br \/>\nThis trend has soon reached the email marketing sector. The<strong> increasingly high mobile opening data (42%)<\/strong> make it impossible to ignore the need for new strategies to improve the experience of these users. The<strong> Responsive Email Design<\/strong> is beginning to emerge as one of the best ways to face the new scenario. Even so, we must not lose perspective and think that adaptive design is a universal solution. We must always consider the data available to us in our specific situation, so that our adaptation efforts are not in vain.<br \/>\nWe leave you with a <strong>infographics<\/strong> that have been prepared by <a title=\"Monetate website\" href=\"http:\/\/monetate.com\/\" target=\"_blank\" rel=\"noopener\">Monetate <\/a>on Responsive Design, which although oriented towards web design is perfectly extrapolable to the <strong>email and landing page design.<\/strong> In it, they ask whether responsive design is the ideal way forward for the new mobile reality or just a hype (more hype than anything else) and give some ideas on how to decide whether we need it or not.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1822\" alt=\"Responsive-Email-Design-Monetate\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\" width=\"620\" height=\"3276\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las tendencias m\u00e1s patentes en el sector del dise\u00f1o web en los \u00faltimos 2 a\u00f1os, es el dise\u00f1o adaptativo, m\u00e1s conocido por el anglicismo Responsive Web Design. Dicha tendencia responde a la r\u00e1pida integraci\u00f3n de los smartphones en la vida de los usuarios y a los datos siempre crecientes de su uso. Las [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,63],"tags":[73,74,75,72],"post_folder":[],"class_list":["post-1820","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-movil","tag-diseno-adaptativo","tag-dispositivos-moviles","tag-infografia","tag-tasas-de-apertura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/responsive-email-design-realmente-lo-necesitas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Una de las tendencias m\u00e1s patentes en el sector del dise\u00f1o web en los \u00faltimos 2 a\u00f1os, es el dise\u00f1o adaptativo, m\u00e1s conocido por el anglicismo Responsive Web Design. Dicha tendencia responde a la r\u00e1pida integraci\u00f3n de los smartphones en la vida de los usuarios y a los datos siempre crecientes de su uso. Las [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/responsive-email-design-realmente-lo-necesitas\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-31T15:17:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda)\",\"datePublished\":\"2013-07-31T15:17:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/\"},\"wordCount\":288,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\",\"keywords\":[\"dise\u00f1o adaptativo\",\"dispositivos m\u00f3viles\",\"infograf\u00eda\",\"tasas de apertura\"],\"articleSection\":[\"Blog\",\"Email M\u00f3vil\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/\",\"url\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/\",\"name\":\"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\",\"datePublished\":\"2013-07-31T15:17:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/responsive-email-design-realmente-lo-necesitas\/","og_locale":"en_GB","og_type":"article","og_title":"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response","og_description":"Una de las tendencias m\u00e1s patentes en el sector del dise\u00f1o web en los \u00faltimos 2 a\u00f1os, es el dise\u00f1o adaptativo, m\u00e1s conocido por el anglicismo Responsive Web Design. Dicha tendencia responde a la r\u00e1pida integraci\u00f3n de los smartphones en la vida de los usuarios y a los datos siempre crecientes de su uso. Las [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/responsive-email-design-realmente-lo-necesitas\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2013-07-31T15:17:10+00:00","og_image":[{"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png","type":"","width":"","height":""}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda)","datePublished":"2013-07-31T15:17:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/"},"wordCount":288,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png","keywords":["dise\u00f1o adaptativo","dispositivos m\u00f3viles","infograf\u00eda","tasas de apertura"],"articleSection":["Blog","Email M\u00f3vil"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/","url":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/","name":"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda) - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png","datePublished":"2013-07-31T15:17:10+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/07\/Responsive-Email-Design-Monetate.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/responsive-email-design-realmente-lo-necesitas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Responsive Email Design: \u00bfrealmente lo necesitas? (Infograf\u00eda)"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=1820"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1820\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=1820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=1820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=1820"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=1820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}