{"id":1927,"date":"2013-08-14T08:00:40","date_gmt":"2013-08-14T08:00:40","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1927"},"modified":"2013-08-14T08:00:40","modified_gmt":"2013-08-14T08:00:40","slug":"3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/","title":{"rendered":"3 Email Best Practices you should reconsider(II): Optimising open rate"},"content":{"rendered":"<p>Among the Best Practices reviewed by Dela Quist in his webminar <a title=\"Email marketing webinar\" href=\"https:\/\/www.brighttalk.com\/webcast\/8461\/78597\" target=\"_blank\" rel=\"noopener\">\"Approach with caution: 3 email best practices to think twice about<\/a>\"and after analysing the first point <a title=\"Best Practices Email Marketing: Test A-B\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/3-email-best-practices-que-deberias-reconsiderari-test-ab\/\" target=\"_blank\" rel=\"noopener\">\u00a0(A\/B Test) in the previous article<\/a>. <!--more-->We find in second place:<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" alt=\"tasa-de-apertura-email-marketing\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\" width=\"300\" height=\"199\" \/><\/a><br \/>\n<b>\u00a0Optimise the open rate<\/b><br \/>\nPeople are obsessed with getting higher open rates and they succeed<strong> segmenting lists to provide relevant information to your users<\/strong>. Thus, if we send an email to 100 people and get a 70% open rate we will be satisfied, and conversely, if on a list of 100,000 we get a 5% open rate. Quist recommends <strong>not losing sight of the total numbers<\/strong> and stop looking at rates or percentages that do not provide such valuable information. In other words, we should be able to see that a rate of 5% out of 100,000 reaches 5,000 users and a rate of 70% out of 100 reaches only 70.<br \/>\nMoreover, as Quist pointed out when he talked about A\/B testing, we must be very aware of whether what we really need is to optimise the opening or whether we are interested in<strong> optimise conversion<\/strong>The two are not equivalent variables and the effort directed at optimising open rates may not contribute anything to email conversion.<br \/>\nDela Quist is in favour of list size and the need for mass mailings, although he qualifies that segmentation is important. In any case, we must balance our outreach objectives with the care of the IP reputation,<a title=\"Deliverability: IP reputation\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/como-mejorar-la-entregabilidad-de-tus-campanas-de-email-mejorar-la-reputacion-del-envio\/\"> as we have seen in previous articles.<\/a>\u00a0We recommend listening to the webinar to better understand their position.<\/p>","protected":false},"excerpt":{"rendered":"<p>Within the Best Practices reviewed by Dela Quist in his webinar \"Approach with caution: 3 email best practices to think twice about\" and after analysing the first point (A\/B Test) in the previous article.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,71],"tags":[79,80],"post_folder":[],"class_list":["post-1927","post","type-post","status-publish","format-standard","hentry","category-blog","category-tasa-de-apertura","tag-roi-email-marketing","tag-tasa-de-apertura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Dentro de las Best Practices a las que da un repaso Dela Quist en su webminar \u201cApproach with caution: 3 email best practices to think twice about\u201c y tras analizar el primer punto \u00a0(Test A\/B) en el anterior art\u00edculo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-14T08:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura\",\"datePublished\":\"2013-08-14T08:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\"},\"wordCount\":286,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\",\"keywords\":[\"Roi Email Marketing\",\"Tasa de Apertura\"],\"articleSection\":[\"Blog\",\"Tasa de Apertura\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\",\"url\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\",\"name\":\"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\",\"datePublished\":\"2013-08-14T08:00:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/","og_locale":"en_GB","og_type":"article","og_title":"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response","og_description":"Dentro de las Best Practices a las que da un repaso Dela Quist en su webminar \u201cApproach with caution: 3 email best practices to think twice about\u201c y tras analizar el primer punto \u00a0(Test A\/B) en el anterior art\u00edculo.","og_url":"https:\/\/www.digitalresponse.es\/en\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2013-08-14T08:00:40+00:00","og_image":[{"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg","type":"","width":"","height":""}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura","datePublished":"2013-08-14T08:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/"},"wordCount":286,"commentCount":0,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg","keywords":["Roi Email Marketing","Tasa de Apertura"],"articleSection":["Blog","Tasa de Apertura"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/","url":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/","name":"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg","datePublished":"2013-08-14T08:00:40+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-de-apertura-email-marketing.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/3-email-best-practices-que-deberias-reconsiderar-optimizar-tasas-de-apertura\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"3 Email Best Practices que deber\u00edas reconsiderar(II): Optimizar la tasa de apertura"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=1927"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1927\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=1927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=1927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=1927"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=1927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}