{"id":1955,"date":"2013-08-26T07:00:22","date_gmt":"2013-08-26T07:00:22","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1955"},"modified":"2013-08-26T07:00:22","modified_gmt":"2013-08-26T07:00:22","slug":"marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/","title":{"rendered":"Relationship Marketing: why is it profitable to maintain a stable relationship with customers?"},"content":{"rendered":"<p>Marketing, since its origin, has been based on generating a relationship with audiences, so we are not discovering the Americas if we now call it \"marketing\".<strong>Relationship Marketing<\/strong>\".  In the end, the term relational is a reminder that our first objective must be to generate stable relationships with customers, and if our efforts are directed towards this objective, sales will come and in the end we will achieve greater profitability. The term Relationship Marketing also arises<strong> as opposed to \"extensive\" marketing aimed at expanding markets.<\/strong>. In an environment where it is becoming increasingly difficult to achieve results with this extensive marketing, relationship marketing seeks to<strong> to make the most of an audience that is already within our influence.<\/strong> Obtain benefits from people with whom you already have an existing relationship. These people can be customers or prospects, i.e. people who have given us permission to contact them or have shown interest in what we can tell them. The optimisation and profitability of these audiences is the objective of relationship marketing.<br \/>\n<!--more--><br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1959 aligncenter\" alt=\"marketing-relacional-barcelona-2\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\" width=\"350\" height=\"278\" \/><\/a><br \/>\nThus, personalisation and appeal to individuals as opposed to impersonal, mass messages are becoming increasingly important. Let us not forget that the<strong>he most human emotions and reactions are what ultimately determine a sale or a recommendation.\u00a0<\/strong>With relationship marketing strategies we are able to generate relationships with audiences and customers that are maintained over time and thus offer us<strong> behavioural data<\/strong> We can take advantage of this to redirect our strategies, depending on the stage people are at in relation to our brand or company.<br \/>\nThe stable relationship provides us with <strong>information<\/strong>This is very valuable in an environment that has tended to impersonalise messages in recent years. With this information we can <strong>know what the user expects from us at a given moment and offer it to them.<\/strong> We can know when to welcome them, when to send them an offer or discount, when to congratulate them or send them a thank you email. And of course, we can also know with perspective <strong>which audience segments are the most profitable.<\/strong><br \/>\nIf we focus on making sales, mass marketing strategies and forget about building relationships, we are missing the opportunity to get all this information and therefore, to <strong>optimising the resources available to us in our marketing strategy<\/strong>. As John Wannamaker said:<\/p>\n<blockquote><p>\"I know that half of my advertising budget is going down the drain; the bad news is that I don't know which half it is\".<\/p><\/blockquote>\n<p>With relationship marketing we have the opportunity to know what works and what doesn't, thus making our actions profitable.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing, desde su origen, se ha basado en generar una relaci\u00f3n con los p\u00fablicos, por lo que no estamos descubriendo las Am\u00e9ricas si ahora nos da por llamarlo \u201cMarketing Relacional\u201d. \u00a0Al final, el t\u00e9rmino relacional no deja de ser un recordatorio de que nuestro primer objetivo ha de ser generar relaciones estables con los [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,51],"tags":[84],"post_folder":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketing-relacional","tag-ciclo-de-vida-del-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"El marketing, desde su origen, se ha basado en generar una relaci\u00f3n con los p\u00fablicos, por lo que no estamos descubriendo las Am\u00e9ricas si ahora nos da por llamarlo \u201cMarketing Relacional\u201d. \u00a0Al final, el t\u00e9rmino relacional no deja de ser un recordatorio de que nuestro primer objetivo ha de ser generar relaciones estables con los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-26T07:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes?\",\"datePublished\":\"2013-08-26T07:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\"},\"wordCount\":498,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\",\"keywords\":[\"Ciclo de Vida del Cliente\"],\"articleSection\":[\"Blog\",\"Marketing Relacional\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\",\"url\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\",\"name\":\"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\",\"datePublished\":\"2013-08-26T07:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/www.digitalresponse.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.digitalresponse.es\/#website\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"name\":\"Digital Response\",\"description\":\"Email Marketing y Marketing Automation\",\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.digitalresponse.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\",\"name\":\"Digital Response\",\"url\":\"https:\/\/www.digitalresponse.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"contentUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png\",\"width\":500,\"height\":135,\"caption\":\"Digital Response\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/digitalresponse\",\"https:\/\/x.com\/dresponse\",\"https:\/\/www.linkedin.com\/company\/digital-response\/\",\"https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\",\"name\":\"Jordi Puig\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g\",\"caption\":\"Jordi Puig\"},\"url\":\"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitalresponse.es\/en\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/","og_locale":"en_GB","og_type":"article","og_title":"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response","og_description":"El marketing, desde su origen, se ha basado en generar una relaci\u00f3n con los p\u00fablicos, por lo que no estamos descubriendo las Am\u00e9ricas si ahora nos da por llamarlo \u201cMarketing Relacional\u201d. \u00a0Al final, el t\u00e9rmino relacional no deja de ser un recordatorio de que nuestro primer objetivo ha de ser generar relaciones estables con los [&hellip;]","og_url":"https:\/\/www.digitalresponse.es\/en\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/","og_site_name":"Digital Response","article_publisher":"https:\/\/www.facebook.com\/digitalresponse","article_published_time":"2013-08-26T07:00:22+00:00","og_image":[{"url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg","type":"","width":"","height":""}],"author":"Jordi Puig","twitter_card":"summary_large_image","twitter_creator":"@dresponse","twitter_site":"@dresponse","twitter_misc":{"Written by":"Jordi Puig","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#article","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/"},"author":{"name":"Jordi Puig","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da"},"headline":"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes?","datePublished":"2013-08-26T07:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/"},"wordCount":498,"commentCount":2,"publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"image":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg","keywords":["Ciclo de Vida del Cliente"],"articleSection":["Blog","Marketing Relacional"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/","url":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/","name":"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes? - Digital Response","isPartOf":{"@id":"https:\/\/www.digitalresponse.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage"},"image":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg","datePublished":"2013-08-26T07:00:22+00:00","breadcrumb":{"@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#primaryimage","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/marketing-relacional-barcelona-2.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitalresponse.es\/marketing-relacional-por-que-es-rentable-en-mantener-una-relacion-estable-con-los-clientes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.digitalresponse.es\/"},{"@type":"ListItem","position":2,"name":"Marketing Relacional: \u00bfpor qu\u00e9 es rentable mantener una relaci\u00f3n estable con los clientes?"}]},{"@type":"WebSite","@id":"https:\/\/www.digitalresponse.es\/#website","url":"https:\/\/www.digitalresponse.es\/","name":"Digital Response","description":"Email Marketing and Marketing Automation","publisher":{"@id":"https:\/\/www.digitalresponse.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitalresponse.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.digitalresponse.es\/#organization","name":"Digital Response","url":"https:\/\/www.digitalresponse.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","contentUrl":"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2024\/02\/digitalResponse_claim_500.png","width":500,"height":135,"caption":"Digital Response"},"image":{"@id":"https:\/\/www.digitalresponse.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/digitalresponse","https:\/\/x.com\/dresponse","https:\/\/www.linkedin.com\/company\/digital-response\/","https:\/\/www.youtube.com\/channel\/UCuG-okZhhBKdzJpHRwMrnYg"]},{"@type":"Person","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da","name":"Jordi Puig","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.digitalresponse.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/392b853917f61dee9495562dd65c507b5cfe6c47cb4b14d94f6a63a15b87d7c4?s=96&d=mm&r=g","caption":"Jordi Puig"},"url":"https:\/\/www.digitalresponse.es\/en\/author\/jordi-puig\/"}]}},"_links":{"self":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/tags?post=1955"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.digitalresponse.es\/en\/wp-json\/wp\/v2\/post_folder?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}