{"id":1966,"date":"2013-09-04T07:28:37","date_gmt":"2013-09-04T07:28:37","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1966"},"modified":"2013-09-04T07:28:37","modified_gmt":"2013-09-04T07:28:37","slug":"debo-adaptar-mis-campanas-de-email-marketing-al-movil","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/","title":{"rendered":"Should I adapt my email marketing campaigns to mobile?"},"content":{"rendered":"<p>Fast-paced. That is the word with which we could adjectivise the pace of change and readjustment to which technology is subjecting us. In the case of email marketing,<strong> the technological trend towards the tactile and the mobile forces us to reinvent ourselves<\/strong> and generate new strategies that <strong>optimise the user experience<\/strong> and thus bring greater benefits to companies.<br \/>\n<a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/email-movil-diseno.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1967 alignright\" alt=\"email-movil-diseno\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/email-movil-diseno.jpg\" width=\"240\" height=\"240\" \/><\/a>While statistics are showing increasingly high open rates on mobile, we must always have a campaign-specific perspective. Before implementing any strategy related to adapting to the user experience on mobile devices, we must analyse, whenever possible, our <b>specific audience and their behaviour<\/b> in such devices. In this way we will be able to set targets, directing our efforts towards the most efficient paths.<br \/>\n<!--more--><br \/>\nSome aspects to be considered will be:<br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Opening rate<\/strong> on mobile devices<br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Behaviour<\/strong> usual of the user who opens the email on mobile<br \/>\n\u2013\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Objectives<\/strong> of the campaign<br \/>\nIf we notice that our audience does not usually open emails on mobile devices, these efforts may be in vain and not bring any real benefit. In future articles we will talk about which strategies to implement to <strong>improving the user experience on mobile devices<\/strong> if necessary.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trepidante. Esa es la palabra con la que podr\u00edamos adjetivar el ritmo de cambio y reajuste al que nos somete la tecnolog\u00eda. En el caso del email marketing, la tendencia tecnol\u00f3gica hacia lo t\u00e1ctil y lo m\u00f3vil nos obliga a reinventarnos y generar nuevas estrategias que optimicen la experiencia del usuario y aporten de esta [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,63],"tags":[],"post_folder":[],"class_list":["post-1966","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-movil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfDebo adaptar mis campa\u00f1as de email marketing al m\u00f3vil? - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfDebo adaptar mis campa\u00f1as de email marketing al m\u00f3vil? - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Trepidante. Esa es la palabra con la que podr\u00edamos adjetivar el ritmo de cambio y reajuste al que nos somete la tecnolog\u00eda. En el caso del email marketing, la tendencia tecnol\u00f3gica hacia lo t\u00e1ctil y lo m\u00f3vil nos obliga a reinventarnos y generar nuevas estrategias que optimicen la experiencia del usuario y aporten de esta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-04T07:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/email-movil-diseno.jpg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"\u00bfDebo adaptar mis campa\u00f1as de email marketing al m\u00f3vil?\",\"datePublished\":\"2013-09-04T07:28:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\"},\"wordCount\":241,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/email-movil-diseno.jpg\",\"articleSection\":[\"Blog\",\"Email M\u00f3vil\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\",\"url\":\"https:\/\/www.digitalresponse.es\/debo-adaptar-mis-campanas-de-email-marketing-al-movil\/\",\"name\":\"\u00bfDebo adaptar mis campa\u00f1as de email marketing al m\u00f3vil? 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