{"id":1985,"date":"2013-08-28T07:12:29","date_gmt":"2013-08-28T07:12:29","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=1985"},"modified":"2013-08-28T07:12:29","modified_gmt":"2013-08-28T07:12:29","slug":"tasa-de-apertura-por-sector-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/tasa-de-apertura-por-sector-email-marketing\/","title":{"rendered":"Open rates by sector in email marketing"},"content":{"rendered":"<p>Llevamos unos d\u00edas hablando de la <strong>opening rate<\/strong>, de c\u00f3mo optimizarla y de que no debemos obsesionarnos con ello. No nos cansaremos de decir que aunque se trata de una m\u00e9trica importante nuestros objetivos deben ir m\u00e1s all\u00e1 y estar m\u00e1s orientados a la conversi\u00f3n.<br \/>\nSin embargo, una situaci\u00f3n con la que nos encontramos a menudo, es que los clientes nos pregunten \u00ab<a title=\"Open rates by sector in Email Marketing. Benchmark 2014\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/tasas-de-apertura-por-sector-en-email-marketing-benchmark-2014\/\"><strong>qu\u00e9 tasa de apertura deben esperar en sus campa\u00f1as de email<\/strong><\/a>\u00ab. Para ello, frecuentemente aportamos <strong>benchmarcks y estudios<\/strong> que arrojan algo de luz sobre estos datos.<br \/>\n<!--more--><br \/>\nEn referencia a esta cuesti\u00f3n, desde<a title=\"Art\u00edculo de Graphic Mail sobre Tasa de Apertura por sector\" href=\"http:\/\/graphicmailes.blogspot.com.es\/2013\/08\/quien-se-lleva-la-mejor-tasa-de.html\" target=\"_blank\" rel=\"noopener\"> Graphic Mail <\/a>han publicado recientemente datos interesantes basados en campa\u00f1as de sus clientes. Se trata de un acercamiento a las tasas de apertura seg\u00fan los sectores, que puede ayudarnos a<strong> tener un punto de partida y saber que podemos esperar de nuestros emailings<\/strong>. Antes de fijarnos en estos datos debemos considerar que existen distintos tipos de email y que la tasa de apertura media var\u00eda considerablemente entre los emails peri\u00f3dicos informativos o promocionales(15-20%) y los emails transaccionales -relacionados con alguna acci\u00f3n del usuario: registro, compra, restaurar contrase\u00f1a, etc.- (30-40%).<br \/>\n<figure id=\"attachment_1986\" aria-describedby=\"caption-attachment-1986\" style=\"width: 650px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-apertura-email-marketing-benchmark.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1986\" alt=\"Tasa de apertura por Sector. Fuente: Graphic Mail\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-apertura-email-marketing-benchmark.png\" width=\"650\" height=\"400\" \/><\/a><figcaption id=\"caption-attachment-1986\" class=\"wp-caption-text\">Tasa de apertura por Sector. Fuente: Graphic Mail<\/figcaption><\/figure><br \/>\nEn la gr\u00e1fica observamos que los sectores con mejores datos de apertura son las empresas de servicios B2B y el sector Retail.<br \/>\nVisite este enlace para ver la <a title=\"Open rates by sector in Email Marketing. Benchmark 2014\" href=\"https:\/\/www.digitalresponse.es\/en\/blog\/tasas-de-apertura-por-sector-en-email-marketing-benchmark-2014\/\">tasa de apertura por sector en 2014.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Llevamos unos d\u00edas hablando de la tasa de apertura, de c\u00f3mo optimizarla y de que no debemos obsesionarnos con ello. No nos cansaremos de decir que aunque se trata de una m\u00e9trica importante nuestros objetivos deben ir m\u00e1s all\u00e1 y estar m\u00e1s orientados a la conversi\u00f3n. Sin embargo, una situaci\u00f3n con la que nos encontramos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,71],"tags":[85,80],"post_folder":[],"class_list":["post-1985","post","type-post","status-publish","format-standard","hentry","category-blog","category-tasa-de-apertura","tag-benchmark","tag-tasa-de-apertura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tasa de apertura por sector en email marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/tasa-de-apertura-por-sector-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tasa de apertura por sector en email marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Llevamos unos d\u00edas hablando de la tasa de apertura, de c\u00f3mo optimizarla y de que no debemos obsesionarnos con ello. No nos cansaremos de decir que aunque se trata de una m\u00e9trica importante nuestros objetivos deben ir m\u00e1s all\u00e1 y estar m\u00e1s orientados a la conversi\u00f3n. Sin embargo, una situaci\u00f3n con la que nos encontramos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/tasa-de-apertura-por-sector-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-28T07:12:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-apertura-email-marketing-benchmark.png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Tasa de apertura por sector en email marketing\",\"datePublished\":\"2013-08-28T07:12:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/\"},\"wordCount\":260,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/08\/tasa-apertura-email-marketing-benchmark.png\",\"keywords\":[\"Benchmark\",\"Tasa de Apertura\"],\"articleSection\":[\"Blog\",\"Tasa de Apertura\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/tasa-de-apertura-por-sector-email-marketing\/\",\"name\":\"Tasa de apertura por sector en email marketing - 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