{"id":207,"date":"2012-01-25T15:24:01","date_gmt":"2012-01-25T14:24:01","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=207"},"modified":"2012-01-25T15:24:01","modified_gmt":"2012-01-25T14:24:01","slug":"venta-cruzada-en-email-marketing","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/venta-cruzada-en-email-marketing\/","title":{"rendered":"Cross-selling in email marketing."},"content":{"rendered":"<p>One of the email marketing strategies that work best from a sales point of view is the <strong>cross-selling<\/strong>. The <strong>cross-selling<\/strong> consists of offering a person who has bought or is going to buy a product, another complementary and related product. An example of <strong>cross-selling<\/strong> We see it every day when we go to a burger restaurant and, whatever type of burger we order, the person who serves us offers us the possibility of adding fries. Fries go with everything, so it's easy to fit in whatever the main course is.<br \/>\nWhen we launch an email marketing campaign in which we offer a specific product to our users, we can take advantage of this and include in a specific part of the email the element of <strong>cross-selling<\/strong> as appropriate.<br \/>\nIn this example from tigerdirect.com we see a clear example of the use of the email footer to introduce elements from <strong>cross-selling<\/strong>. Some aspects to take into account when we are going to establish the contents of <strong>cross-selling<\/strong> are:<br \/>\n. Propose products that complement and are related to the main product.<br \/>\n. Each product of the <strong>cross-selling<\/strong> should be priced below the main product.<br \/>\n. Complementary products should be unique, without options of larger or smaller size or different colour, for example.<br \/>\n. The images of the products of <strong>cross-selling<\/strong> should be larger than thumbnails but smaller than the main product images.<\/p>","protected":false},"excerpt":{"rendered":"<p>Una de las estrategias de email marketing que mejor funcionan desde el punto de vista de las ventas es la venta cruzada. La venta cruzada consiste en ofrecer a una persona que ha comprado o va a comprar un producto, otro producto complementario y afin. Un ejemplo de venta cruzada que vemos todos los d\u00edas [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,41],"tags":[],"post_folder":[],"class_list":["post-207","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Venta cruzada en email marketing. - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/venta-cruzada-en-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venta cruzada en email marketing. - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Una de las estrategias de email marketing que mejor funcionan desde el punto de vista de las ventas es la venta cruzada. La venta cruzada consiste en ofrecer a una persona que ha comprado o va a comprar un producto, otro producto complementario y afin. Un ejemplo de venta cruzada que vemos todos los d\u00edas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/venta-cruzada-en-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-25T14:24:01+00:00\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/venta-cruzada-en-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/venta-cruzada-en-email-marketing\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Venta cruzada en email marketing.\",\"datePublished\":\"2012-01-25T14:24:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/venta-cruzada-en-email-marketing\/\"},\"wordCount\":263,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"articleSection\":[\"Blog\",\"Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/venta-cruzada-en-email-marketing\/\",\"url\":\"https:\/\/www.digitalresponse.es\/venta-cruzada-en-email-marketing\/\",\"name\":\"Venta cruzada en email marketing. - 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