{"id":2074,"date":"2013-10-02T15:25:14","date_gmt":"2013-10-02T15:25:14","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2074"},"modified":"2013-10-02T15:25:14","modified_gmt":"2013-10-02T15:25:14","slug":"herramientas-de-email-marketing-previsualizacion-clientes-email","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-previsualizacion-clientes-email\/","title":{"rendered":"Email marketing tools(II): Preview in email services"},"content":{"rendered":"<p>Una de las herramientas de email marketing m\u00e1s utilizadas es la de previsualizaci\u00f3n. Permite analizar c\u00f3mo se ver\u00e1 el email en los distintos <strong>proveedores de correo electr\u00f3nico (Gmail, Yahoo, Outlook, Thunderbird, etc.)\u00a0<\/strong> en distintos dispositivos (smartphone, tableta y escritorio)\u00a0 y en los principales navegadores (Chrome, Firefox, Explorer).<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/www.litmus.com\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2094 aligncenter\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/litmus-servicios-email.jpg\" alt=\"litmus-servicios-email\" width=\"479\" height=\"448\" \/><\/a><!--more-->Lo interesante de este tipo de herramientas es que permiten, de un modo muy r\u00e1pido, ver c\u00f3mo se visualizar\u00e1 nuestro emailing y as\u00ed optimizar su presentaci\u00f3n. Hay que tener en cuenta, por ejemplo, que ya casi <a title=\"email movil\" href=\"http:\/\/\/en\/www.digitalresponse.es\/blog\/category\/email-movil\/\" target=\"_blank\" rel=\"noopener\">la mitad de los emails se abren en dispositivos m\u00f3viles<\/a> (tabletas y smartphones) \u00a0y cu\u00e1l ser\u00e1 la experiencia del usuario en estos soportes es importante, puesto que afectar\u00e1 directamente al Open, CTR y bajas.<\/p>\n<p>Otra gran ventaja es el<strong> ahorro de tiempo,<\/strong> puesto que no hay que ir probando los emailings en los distintos proveedores de correo y por navegador uno a uno, si no que se presentan en tiempo real en una \u00fanica pantalla.<br \/>\nEste tipo de herramientas de email marketing se pueden encontrar<strong>\u00a0 integradas en el proveedor de env\u00edos<\/strong> que tengas contratado (no todos los ESP las incluyen), o bien se puede acceder a ellas directamente. En este \u00faltimo caso, hay distintas alternativas, la mayor\u00eda de pago por <strong>suscripci\u00f3n mensua<\/strong>l. Aqu\u00ed tienes tres: <strong><a title=\"Litmus\" href=\"https:\/\/litmus.com\/email-testing\" target=\"_blank\" rel=\"noopener\">Litmus<\/a>\u00a0\u2013 <a title=\"Return Path\" href=\"http:\/\/www.returnpath.com\/solution-content\/inbox-preview\/\" target=\"_blank\" rel=\"noopener\">Return Path<\/a>\u00a0\u2013 <a title=\"preview my email\" href=\"http:\/\/previewmyemail.com\/\" target=\"_blank\" rel=\"noopener\">Previewmyemail<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>One of the most widely used email marketing tools is the preview tool. It allows you to analyse how the email will look on different email providers (Gmail, Yahoo, Outlook, Thunderbird, etc.) on different devices (smartphone, tablet and desktop) and on the main browsers (Chrome, Firefox, Explorer).<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,91],"tags":[93],"post_folder":[],"class_list":["post-2074","post","type-post","status-publish","format-standard","hentry","category-blog","category-herramientas-email-marketing","tag-litmus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Herramientas de email marketing(II): Previsualizaci\u00f3n en servicios de email - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas de email marketing(II): Previsualizaci\u00f3n en servicios de email - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Una de las herramientas de email marketing m\u00e1s utilizadas es la de previsualizaci\u00f3n. Permite analizar c\u00f3mo se ver\u00e1 el email en los distintos proveedores de correo electr\u00f3nico (Gmail, Yahoo, Outlook, Thunderbird, etc.)\u00a0 en distintos dispositivos (smartphone, tableta y escritorio)\u00a0 y en los principales navegadores (Chrome, Firefox, Explorer).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-02T15:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/litmus-servicios-email.jpg\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Herramientas de email marketing(II): Previsualizaci\u00f3n en servicios de email\",\"datePublished\":\"2013-10-02T15:25:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\"},\"wordCount\":237,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/litmus-servicios-email.jpg\",\"keywords\":[\"Litmus\"],\"articleSection\":[\"Blog\",\"Herramientas de Email Marketing\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\",\"url\":\"https:\/\/www.digitalresponse.es\/herramientas-de-email-marketing-previsualizacion-clientes-email\/\",\"name\":\"Herramientas de email marketing(II): Previsualizaci\u00f3n en servicios de email - 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