{"id":2186,"date":"2013-11-13T07:12:19","date_gmt":"2013-11-13T07:12:19","guid":{"rendered":"http:\/\/www.digitalresponse.es\/blog\/?p=2186"},"modified":"2013-11-13T07:12:19","modified_gmt":"2013-11-13T07:12:19","slug":"integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua","status":"publish","type":"post","link":"https:\/\/www.digitalresponse.es\/en\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/","title":{"rendered":"Integration of Social Media and Email Marketing"},"content":{"rendered":"<p>Muchos se han empe\u00f1ado en los \u00faltimos a\u00f1os en hablar de la muerte del email marketing en favor de la estrategia de comunicaci\u00f3n en redes sociales. Muchos son los que clamaban que el email quedar\u00eda olvidado con el creciente uso de las nuevas herramientas. Nada m\u00e1s lejos de la realidad. <b>El tiempo ha demostrado que el Email Marketing sigue m\u00e1s vivo que nunca<\/b> y que no se trata de enfrentarlo con las redes sociales, sino de <b>integrarlo para generar sinergias que optimicen los resultados.<\/b><!--more--><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/email-marketing-redes-sociales.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2188 aligncenter\" alt=\"Email Marketing Barcelona\" src=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/email-marketing-redes-sociales.png\" width=\"489\" height=\"320\" \/><\/a><\/p>\n<p>Al fin y al cabo, m\u00e1s que buscar la herramienta ideal debemos centrarnos en encontrar la estrategia adecuada.\u00a0Esta estrategia muchas veces va ligada a diversas herramientas, y en <strong>saber combinarlas radica el \u00e9xito de una campa\u00f1a de comunicaci\u00f3n.<\/strong><br \/>\nComo ejemplo, os dejamos el link al <a href=\"http:\/\/blog.getresponse.com\/social-sharing-boosts-email-ctr.html\">estudio de GetResponse en el que habla de un aumento del 158% del Click-Through-Rate gracias a la integraci\u00f3n de botones sociales en los emails<\/a><br \/>\nEn esta l\u00ednea, los masters y cursos de <a title=\"CMUA Formaci\u00f3n\" href=\"http:\/\/cmuaformacion.com\/\" target=\"_blank\" rel=\"noopener\">CMUA<\/a>, que han adquirido renombre en los \u00faltimos a\u00f1os, est\u00e1n haciendo una gran labor educando en la integraci\u00f3n de las herramientas. En el <a title=\"CMUA: Redes sociales e Email Marketing Barcelona\" href=\"http:\/\/cmuaformacion.com\/oferta-formativa\/master-ejecutivo-semipresencial-en-direccion-de-redes-sociales-y-marketing-digital-edicion-barcelona\/\" target=\"_blank\" rel=\"noopener\">pr\u00f3ximo curso<\/a>, encontrar\u00e9is entre el profesorado a<strong> Jordi Puig, CEO de Digital Response,<\/strong> compartiendo todos sus conocimientos sobre email marketing y marketing relacional, y colaborando en la difusi\u00f3n de esta perspectiva integradora.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Muchos se han empe\u00f1ado en los \u00faltimos a\u00f1os en hablar de la muerte del email marketing en favor de la estrategia de comunicaci\u00f3n en redes sociales. Muchos son los que clamaban que el email quedar\u00eda olvidado con el creciente uso de las nuevas herramientas. Nada m\u00e1s lejos de la realidad. El tiempo ha demostrado que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[62],"post_folder":[],"class_list":["post-2186","post","type-post","status-publish","format-standard","hentry","category-blog","category-cross-channel","tag-email-marketing-y-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integraci\u00f3n de las Redes Sociales y el Email Marketing - Digital Response<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitalresponse.es\/en\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integraci\u00f3n de las Redes Sociales y el Email Marketing - Digital Response\" \/>\n<meta property=\"og:description\" content=\"Muchos se han empe\u00f1ado en los \u00faltimos a\u00f1os en hablar de la muerte del email marketing en favor de la estrategia de comunicaci\u00f3n en redes sociales. Muchos son los que clamaban que el email quedar\u00eda olvidado con el creciente uso de las nuevas herramientas. Nada m\u00e1s lejos de la realidad. El tiempo ha demostrado que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitalresponse.es\/en\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Response\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/digitalresponse\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-13T07:12:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/email-marketing-redes-sociales.png\" \/>\n<meta name=\"author\" content=\"Jordi Puig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dresponse\" \/>\n<meta name=\"twitter:site\" content=\"@dresponse\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jordi Puig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\"},\"author\":{\"name\":\"Jordi Puig\",\"@id\":\"https:\/\/www.digitalresponse.es\/#\/schema\/person\/c842b4b9fb8424de8ad957333085c3da\"},\"headline\":\"Integraci\u00f3n de las Redes Sociales y el Email Marketing\",\"datePublished\":\"2013-11-13T07:12:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\"},\"wordCount\":244,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.digitalresponse.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.digitalresponse.es\/wp-content\/uploads\/2013\/10\/email-marketing-redes-sociales.png\",\"keywords\":[\"Email Marketing y Redes Sociales\"],\"articleSection\":[\"Blog\",\"Cross Channel\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\",\"url\":\"https:\/\/www.digitalresponse.es\/integracion-de-las-redes-sociales-y-el-email-marketing-barcelona-cmua\/\",\"name\":\"Integraci\u00f3n de las Redes Sociales y el Email Marketing - 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